Beth M. Naffziger
Director of Marketing at Evolving Solutions- Claim this Profile
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Bio
I’ve had the honor and privilege of getting to know Beth. After sending her three of my biggest career accomplishments and current resume, she used her skills and expertise to turn my
It was great working with Beth! She is able to steer cross-functional teams in the right direction and does a great job setting strategy. She is organized and punctual and really understood how to create meaningful experiences with a reputable brand. She genuinely cares and checks in often to see how you're doing and if there is anything she can do to help. She is a great asset to any team and has an extensive background in brand-marketing. Very creative as well!
Beth was a valuable coach and mentor during my internship. She provided me with meaningful work and helped me understand how marketing makes an impact on the business. She gave me projects that honed in on my design and website skills, but also assigned stretch projects to expand my understanding of marketing. She was helpful and gave me tips that I can use when I look complete my degree and look for a job.
I’ve had the honor and privilege of getting to know Beth. After sending her three of my biggest career accomplishments and current resume, she used her skills and expertise to turn my
It was great working with Beth! She is able to steer cross-functional teams in the right direction and does a great job setting strategy. She is organized and punctual and really understood how to create meaningful experiences with a reputable brand. She genuinely cares and checks in often to see how you're doing and if there is anything she can do to help. She is a great asset to any team and has an extensive background in brand-marketing. Very creative as well!
Beth was a valuable coach and mentor during my internship. She provided me with meaningful work and helped me understand how marketing makes an impact on the business. She gave me projects that honed in on my design and website skills, but also assigned stretch projects to expand my understanding of marketing. She was helpful and gave me tips that I can use when I look complete my degree and look for a job.
I’ve had the honor and privilege of getting to know Beth. After sending her three of my biggest career accomplishments and current resume, she used her skills and expertise to turn my
It was great working with Beth! She is able to steer cross-functional teams in the right direction and does a great job setting strategy. She is organized and punctual and really understood how to create meaningful experiences with a reputable brand. She genuinely cares and checks in often to see how you're doing and if there is anything she can do to help. She is a great asset to any team and has an extensive background in brand-marketing. Very creative as well!
Beth was a valuable coach and mentor during my internship. She provided me with meaningful work and helped me understand how marketing makes an impact on the business. She gave me projects that honed in on my design and website skills, but also assigned stretch projects to expand my understanding of marketing. She was helpful and gave me tips that I can use when I look complete my degree and look for a job.
I’ve had the honor and privilege of getting to know Beth. After sending her three of my biggest career accomplishments and current resume, she used her skills and expertise to turn my
It was great working with Beth! She is able to steer cross-functional teams in the right direction and does a great job setting strategy. She is organized and punctual and really understood how to create meaningful experiences with a reputable brand. She genuinely cares and checks in often to see how you're doing and if there is anything she can do to help. She is a great asset to any team and has an extensive background in brand-marketing. Very creative as well!
Beth was a valuable coach and mentor during my internship. She provided me with meaningful work and helped me understand how marketing makes an impact on the business. She gave me projects that honed in on my design and website skills, but also assigned stretch projects to expand my understanding of marketing. She was helpful and gave me tips that I can use when I look complete my degree and look for a job.
Credentials
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Product Management: Building a Product Roadmap
LinkedInJul, 2018- Nov, 2024 -
Job Search Strategies
LinkedInApr, 2018- Nov, 2024 -
Creating Your Personal Brand
LinkedInMar, 2018- Nov, 2024 -
Creating a Career Plan
LinkedInMar, 2018- Nov, 2024 -
Writing to be Heard on LinkedIn
LinkedInDec, 2016- Nov, 2024
Experience
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Evolving Solutions
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Marketing
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Mar 2019 - Present
At Evolving Solutions, I can be found leading the marketing and communication efforts for the corporation and its affiliated company, Keyva. I lead a talented team to execute creative content plans, develop metrics and drive transformations. I work with an amazing team with strong capabilities and a deep desire to partner and build lasting relationships and provide value to our clients.- Digital Marketing - Brand Strategy - Content Development - Budget Management- People Development - Business Strategy - Coach - Lead Generation - Digital Marketing - Team Leader - Public Relations - Creative Direction
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Naff Branding
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United States
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Writing and Editing
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President
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Feb 2016 - Present
★ Your story, your brand, elevated - Small Business | Personal | Career | Branding ► Clients hire me to help them tell their story. I work with individuals and business owners to market themselves. I work with you (yep, we both gotta do a little work) to take a self-inventory and get to the heart of where you want to go next and what matters to the audience you want to reach. From there I help create a better brand presence and clearly communicate your value and put you ahead of the competition for a new job or in the marketplace. ► Find out more at www.naffbranding.com ► What I really do: - Craft compelling brand stories. - Push through roadblocks to see growth.- Take inventory of career histories, but more importantly help people understand how to tell their story in a way that gets them where they want to go next.- Work with college students (and their parents) to position themselves to get a job after graduation.- Write resumes, profiles, messaging, strategic plans and the occasional witty tagline.- Help job seekers prep for interviews and bring out their strengths, help consultants prep for pitches and bring home a win.- Help firms develop and manage talent. - Write a press release that gets company's attention. - Develop internal and external communications. - Be a cheerleader, and a confidence booster to help people take the next steps toward a new career.- Listen!- Give advice, sometimes wanted, sometimes not…
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Rich Products Corporation
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Marketing and Brand Manager: Consumer Brands Division
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Oct 2012 - Feb 2015
During my tenure at Rich’s I developed and executed strategic marketing plans for the Desserts and Non-Dairy categories and Health & Wellness initiatives within the Consumer Brands Division of Rich Products Corporation. I was responsible for development and execution of integrated marketing plans, general management of the businesses, including P&L management, strategic planning process and portfolio roadmaps. STRATEGIC PLANNING*Championed the administration and development of strategic planning for all three categories, including development of brand marketing and digital plans, responsible for product development and product life-cycle management.BRAND MANAGEMENT*Performed quantitative and qualitative analysis on product, customer and competitor data, reported out on results. Utilized this data and consumer research to drive strategic direction and product plans for all categories. *Led partnership marketing and sponsorship efforts with organic and gluten-free organizations, and managed large trade show efforts. PROJECT LEADERSHIP*Provided superior project leadership, communicating and engaging cross functional teams, while utilizing planning, written communication and presentation skills.*Spearheaded a cross-functional team to launch new product outside of plan, driving incremental sales and expanding portfolio. Launch included new packaging design.
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Rich Products Corporation
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Marketing and Brand Manager, French Meadow Bakery
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Dec 2008 - 2012
My role as Brand Manager included strategic development of marketing plans and administration of the businesses. Managed product portfolios, including product development, pricing strategy and product life-cycle management. French Meadow Bakery offered an organic (with Hemp) and a gluten-free line up of baked goods sold in grocery stores nationwide. MARKETING COMMUNICATIONS*Led integrated marketing programs strategy and development, including digital, social and public relations functions. *Launched enhanced website, including an improved E-commerce functionality.*Revitalized public relations efforts and transitioned into social media marketing. Led all collateral projects and event management. Brand spokesperson. CROSS-FUNCTIONAL TEAM LEADERSHIP*Led cross-functional team to improve bottom line growth and drive efficiencies to improve the French Meadow Bakery Business. Margins improved +28%.*Coached two direct reports and managed multiple third party-agencies.PRODUCT DEVELOPMENT*Championed the development of new baked goods including the launch of a gluten-free-line up, renovated products to improve, establishing French Meadow as a market leader. * Launched over 40 news products, spearheading the process from creation to launch. Managed new product development from conception to launch, and ensured product portfolio was performing in the marketplace. *Led the effort to rebrand and create improved new packaging, collateral and messaging. .
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Product Manager, French Meadow Bakery
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Nov 2006 - Dec 2008
I was the Product Manager for French Meadow Bakery. With a cross-functions team, managed the French Meadow Bakery product portfolio and served as a general manager for the business, leading new product innovation and increasing brand awareness through marketing communication functions.
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Lighthouse1
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United States
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Software Development
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1 - 100 Employee
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Marketing Communications Manager
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2006 - 2007
I managed the marketing communication components, included public relations, digital marketing and event management for the web-based healthcare software company.
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Musicland
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Retail
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1 - 100 Employee
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Marketing and Promotions Coordinator
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2000 - 2003
I worked on marketing initiatives for the Sam Goody and Suncoast retail stores while at The Musicland Group. Promoted from Marketing Assistant to Promotions Coordinator. PARTNERSHIP MARKETING*Coordinated all partnership marketing and promotions. EVENT MARKETING*Executed large branded events and trade shows, including project management, event management and budget management. Events ranged from artists at the MOA to large-scale theatrical conventions and sporting & music festivals, including Star Wars Celebration and Gravity Games. VIDEO PRODUCT MARKETING*Managed tactics of national marketing programs for the video category.
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Education
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2006 - 2010
University of St. Thomas
Masters of Business Communications, Marketing/Communications -
1997 - 2000
College of St. Benedict
BA: Business Management, Business Management
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