Experience

Schlafly Beer - The Saint Louis Brewery™

• United States
• Wine & Spirits
• 1 - 100 Employee

• Brand Director

  • Jun 2016 - Present

  - Developed, managed and executed annual marketing and sales brand plan focusing on product lines, sales tools, wholesaler and retailer programs, sponsorships, advertising, events and promotions. - Supported annual strategic planning process, leading tactical planning, monitoring trends and reporting on marketplace changes. - Implemented and managed DAM software supporting marketing, sales, wholesalers, retailers and brewpub locations for consistent brand messaging and integrity. - Built brand guidelines for corporate and brand identities. Created and maintained over 700 digital assets, templates and sales collateral for B2B and B2C sales and marketing initiatives. - Worked closely with sales and brewpub operations departments to increase consumer engagement, brand awareness and brand loyalty through marketing trends, key opportunities for innovation and optimization. - Researched, executed and managed consumer loyalty app increasing brewpub traffic. - Launched, designed, merchandised and managed in-house and online retail merchandise program. - Collaborated and coordinated with cross-functional teams, including external marketing and PR agencies; domestic and overseas merchandise and promotional vendors; and internal teams (social media, events, and graphics) to drive cohesive successful campaigns. - Designed, managed and organized all print, digital, social, consumer and wholesaler newsletter and promotional campaigns. Show less



Becker Glove International / Becker Brands

• United States
• Wholesale
• 1 - 100 Employee

• Product Development Designer

  • 2013 - 2016

  - Directed launch and design of national licensed leather goods brand, medical accessory brand and cause-related apparel brand to increase company diversification increasing company revenue. - Developed and executed rebranding strategies of core winter accessory brand through product restructuring, retail merchandising, marketing collateral and CMS for both B2B and B2C increasing brand recognition and retailer loyalty. - Constructed product development tech packs for all in-house brands. - Managed overseas production ensuring consistency and integrity of both in-house and private-label brands and product standards. Show less



A&E Group, LLC

• Wholesale Import and Export
• 1 - 100 Employee

• Senior Brand Designer

  • 2009 - 2013

  - Facilitated design and development of national apparel brand featuring MLB, NHL & NBA licensed photography including brand identity, packaging, marketing collateral, B2C ecommerce site, print and digital advertising increasing company revenue. - Led innovative comprehensive rebranding campaign across all in-house brands increasing consumer engagement, brand loyalty and sales revenue. - Collaborated with sales, marketing and operations departments on B2B marketing collateral, advertising and promotion. Show less



Creative Packaging Resources, Inc.

• Greater St. Louis Area

• Graphic Designer

  • 2006 - 2009

  - Created in-house design agency increasing profits. - Led concept, design and execution of all visual materials and graphics for local and national CPG packaging and display projects. - Supported a multi-functional team with material and manufacturing understanding for the creation of designs that met consumer and business needs. - Created in-house design agency increasing profits. - Led concept, design and execution of all visual materials and graphics for local and national CPG packaging and display projects. - Supported a multi-functional team with material and manufacturing understanding for the creation of designs that met consumer and business needs.



TOMA

• Greater St. Louis Area

• Owner

  • 2005 - 2006

  - Established high-end promotional marketing and executive incentive giftware company servicing Fortune 500 companies. - Developed revenue projections, budget, timeline, fulfillment and distribution of all project deliverables. - Established high-end promotional marketing and executive incentive giftware company servicing Fortune 500 companies. - Developed revenue projections, budget, timeline, fulfillment and distribution of all project deliverables.



e. Smith Solutions

• Advertising Services
• 1 - 100 Employee

• Promotions Designer

  • 2002 - 2005

  - Led conception of promotional and marketing campaigns for national CPG retailers and advertising agencies. - Increased consumer awareness and engagement for clients through branding campaigns, product launches, promotions and incentive programs. - Led conception of promotional and marketing campaigns for national CPG retailers and advertising agencies. - Increased consumer awareness and engagement for clients through branding campaigns, product launches, promotions and incentive programs.