Sarah O'Brien

Director of Brand Marketing & Creative at Majestic Resorts
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

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Tara Habel , MBA

I had the pleasure of working with Sarah at AMResorts for over 2 years. Sarah is knowledgeable, articulate and a true partner at work. Sarah would always think outside the box to stay within her teams budget constraints and always took the time to ensure we were on the same page when it came monthly recaps. Sarah was a true partner and an asset to the team.

Alexandra Holmes

I had the pleasure of working with Sarah for several years. She is amazingly talented in her field and admired by her peers and team members for her skills, leadership, and positive approach.

Ana Rueda

I had the pleasure of working with Sarah and she is an amazing person and professional. Always ready to help and with a lovely attitude.

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Credentials

  • SAFe 4 Certified Agilist
    -
    Feb, 2018
    - Nov, 2024

Experience

  • Majestic Resorts
    • Dominican Republic
    • Hospitality
    • 200 - 300 Employee
    • Director of Brand Marketing & Creative
      • Aug 2019 - Present

      Provide expertise in brand development and identity to support the growth of the corporate brand and to establish resort brands and sub-brands as the company expands into a second travel destination. Align the brand in resort operations and sales and marketing.Responsible for brand management at each resort, and equally, brand marketing to promote the brand and generate engagement through content creation, website strategy and user experience, email campaigns, digital marketing, social media, communications and public relations, and the integration of partner relationships into direct channels.

  • Independent Contracts
    • Freelance Creative Director and Content Strategist
      • May 2018 - Aug 2019

      Efficiently led and collaborated with clients on creative design projects in support of brand development and marketing. Assess market position and trends to develop original solutions with a high visual impact. Clients included: AMResorts Dominican Republic, La Cava Kitchen & Bar Efficiently led and collaborated with clients on creative design projects in support of brand development and marketing. Assess market position and trends to develop original solutions with a high visual impact. Clients included: AMResorts Dominican Republic, La Cava Kitchen & Bar

  • AMResorts
    • United States
    • Travel Arrangements
    • 500 - 600 Employee
    • Creative Services Director
      • Jan 2016 - Apr 2018

      Managed the creative strategy, budget, and high-level workflow of a creative team of nineteen including web developers. Provided creative direction in the development of new brands and established the strategic brand value of legacy brands. Facilitated with the IT Executives and DevOps to establish website stability and increase uptime. Collaborated with the Executive Team to formulate concise marketing presentations for key audiences.

    • Creative Services Manager
      • Apr 2014 - Dec 2015

      Managed the workflow of a design team of thirteen by implementing and managing a PMS. Managed the creative budget including planning, spend and invoice processing. Provided art direction in the development of promotional creative. Presented creative concepts to the Executive Team. Led the re-design of two brand websites and managed the relationship with an outside agency on the development of the project.

    • Senior Graphic Designer
      • Feb 2013 - Mar 2014

      Took the lead to develop a process to conceptualize and execute the launch of marketing promotions for consumers and travel agents. Mentored junior level designers. Developed brand identity for new and existing brands including the creation of the first style guides of each brand.

    • Graphic Designer
      • Feb 2011 - Jan 2013

      Designed and maintained print collateral for each brand and resort including factsheets, wedding guides and welcome kits. Developed logos and creative for email and social media campaigns. Prepared files for print, including QA, and worked directly with local and international printers to deliver final files.

  • Lindt & Sprüngli (USA) Inc.
    • United States
    • Manufacturing
    • 400 - 500 Employee
    • Shift Supervisor / Freelance Graphic Designer
      • May 2008 - Aug 2017

      Managed customer service at the store level. Worked to establish B2B accounts and promotional tasting events. Responsible for analyzing weekly inventory and sales reports. Grew to focus on retail display setup and provided graphic design support for in-store and B2B promotions. Managed customer service at the store level. Worked to establish B2B accounts and promotional tasting events. Responsible for analyzing weekly inventory and sales reports. Grew to focus on retail display setup and provided graphic design support for in-store and B2B promotions.

  • McNeill Media Group
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Junior Graphic Designer
      • Jun 2010 - Feb 2011

      Assisted, rendered, and expanded magazine page design and layout to develop a cohesive brand identity to meet external client requirements and deadlines.Collaborated with the editorial team to author content. Researched, collected and edited imagery to be used in publication. Prepared files for print production including final QA. Assisted, rendered, and expanded magazine page design and layout to develop a cohesive brand identity to meet external client requirements and deadlines.Collaborated with the editorial team to author content. Researched, collected and edited imagery to be used in publication. Prepared files for print production including final QA.

  • Kutztown University of Pennsylvania
    • United States
    • Higher Education
    • 700 & Above Employee
    • Graphic Designer
      • Jan 2010 - May 2010

      Responsible for the design and print production of a 48-page magazine consisting of selected fine art and literature submitted by Kutztown University students. Responsible for the design and print production of a 48-page magazine consisting of selected fine art and literature submitted by Kutztown University students.

  • Partners Design, Inc
    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Graphic Design Intern
      • Oct 2009 - Dec 2009

      Collaborated with Jack Gernsheimer to develop his book, Designing Logos: The Process of Creating Symbols That Endure, into a presentation format.Assisted with projects for various clients including logo design, brand identity development, and exhibit design. Attended and participated in client meetings. Collaborated with Jack Gernsheimer to develop his book, Designing Logos: The Process of Creating Symbols That Endure, into a presentation format.Assisted with projects for various clients including logo design, brand identity development, and exhibit design. Attended and participated in client meetings.

Education

  • Kutztown University of Pennsylvania
    BFA, Communication Design
    2006 - 2010
  • Boyertown Area Senior High School
    2003 - 2006

Community

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