Alejandra Mena Casares

Director of Product Delivery - Latin America at Explorica
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Contact Information
us****@****om
(386) 825-5501
Location
Mérida, Yucatán, Mexico, MX
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Travel Arrangements
    • 100 - 200 Employee
    • Director of Product Delivery - Latin America
      • Oct 2021 - Present

      The Director of Product Delivery – Latin America (LA) is responsible for leading a centralized Product Delivery team overseeing all procurement, fulfillment and ground operations in our LA direct book destinations. The team is responsible for safely delivering quality programs within or exceeding budget guidelines for all WorldStrides business units while understanding each unit’s unique delivery needs. The Director will also play a critical steward lead role overseeing the entire centralized Product Delivery team in Merida ensuring there is communication, teamwork and productivity continuity.

    • Contracting and Operations Manager - Latin America
      • Aug 2011 - Oct 2021

      The Contractor for LATAM is responsible for the success of Contracting and Operations for Latin America. I have set up and manage direct operations for both Mexico and Costa Rica, and develop relations with DMCs in over 10 countries across latin america including: Peru, Ecuador, Brasil, Argentina, Antártica, Cuba, Belize, Guatemala, Panama, el Salvador, Dominican RepublicResponsibilities;Overall planning, budgeting, development and success of our tours to Latin America.Negotiate and contract competitive rates with suppliers.Budget Management of all countries in the region, responsible for the direct costs of production.Assign tasks and supervise the operations coordination department to make sure all reservations are processed and followed up on to ensure the success of the operation.Hire, train and evaluate tour directors, in Mexico and Costa Rica. Manage relevant reporting and analysis of contracting and operational stats to ensure goals are being met and surpassed.Drives Product Development for Latin America, and liaises with Director of Product Development in suggesting and implementing new product ideas.Quality supervision and control.Most relevant accomplishments:Acomplished growth in latin america from 2012 - 2016 has reached 87%. in 2015, Latin america accounted for 60% of the company’s growth in that year. In Costa Rica, I have establish a direct operation by building a full network of suppliers, including hotels, transportation companies, restaurants, tour operadores, and hiring and training tour directors. I have acquired all the local knowledge to be able to produce any required itinerary and as well as provide all the country knowledge to the sales, and program management temas. Obtaining the special License the american travel companies are required to have to be allowed to operate tours to Cuba, as well as designing and improving a successful itinerary that complies with all the regulations of this License.

    • Marketing Coordinator
      • Jan 2011 - Sep 2011

      Forecast, sales and market share analysisMarket reaserchPricing and competition monitoringBranding strategiesCoordination and purchase of POP material and inventoryCoordinate and overlook advertising and graphic design suppliersSupport PR in the coordination of fairs, expos and events Forecast, sales and market share analysisMarket reaserchPricing and competition monitoringBranding strategiesCoordination and purchase of POP material and inventoryCoordinate and overlook advertising and graphic design suppliersSupport PR in the coordination of fairs, expos and events

    • Revenue and Reservations Manager
      • Sep 2010 - Dec 2010

      Manage all things involving revenue and reservations for 5 different luxury hotels:Update, upload and configure price guidelines, rate codes in OperaMonitor occupancy and update price strategyRate update in all the extranets according to price strategyfollow up on price parity issuesweekly pickup and Forecast reportsOccupancy charts and room inventory managementProcess commissions for travel agenciesApply payments and report them to accountingCustomer service tasks such as: Give availability and take reservations from guests and travel agencies, answer reservation and information requests, provide assessment to front desk on reservation issues or discrepancies.

    • United States
    • Travel Arrangements
    • 100 - 200 Employee
    • Sales Excecutive
      • Nov 2008 - Jul 2010

      Prospecting, generating a client base, developing long-lasting relationships to generate profitable business, post sale follow up.

    • Sales Asociate
      • Mar 2008 - Nov 2008

      Post sale and trip planning follow up, customer care to questions and concerns, generation of customize promotional material.

    • United States
    • Travel Arrangements
    • 100 - 200 Employee
    • Customer Service Representative
      • Aug 2006 - Sep 2007

      Atención al cliente vía telefónica, y por correo. Manejo de cuentas, coordinación de inscripciones, cuentas por cobrar.Brindar atención y soluciones a los clientes de acuerdo a las políticas establecidas por la empresa.Logros: Mejores estadísticas en volumen de atención telefónica y vía correo. Encargada de las inscripciones tardías. Encargada de entrenar personal nuevo.

    • Telemarketing
      • Mar 2006 - Aug 2006

      Prospección, generación y manejo de la base de datos de clientes potenciales.Logros: Generación de la mayor cantidad de clientes potenciales en el equipo.

Education

  • UNIVERSIDAD AUTONOMA DE YUCATAN
    BACHELOR'S, MARKETING AND INTERNATIONAL BUSINESS
    2003 - 2008
  • MONDRAGON UNIVERSITY
    Exchange Program, Marketing
    2007 - 2008
  • CELOGIS Executive center of logistics
    CERTIFICATE, Business forecast and demand planning
    2011 - 2011

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