Tanya Singer
General Manager at Tablet Magazine- Claim this Profile
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Topline Score
Bio
Janet Oak
Tanya is a true champion of consumer insights and knows how to apply them to drive business results. I have had the pleasure of working with her on two separate positioning projects across two very different business sectors. One brand positioning we worked on together was for a digital health and wellness service and the other was for a launch within an established media company. With her keen oversight and ability to drive adoption, both resulted in internal alignment and consistent and relevant external communication. I highly recommend Tanya for any senior level Marketing or GM role where strong brand positioning can play a pivotal role in driving organic growth.
Doug Donohoe
Tanya is a smart, insightful and original marketing professional. She has great gut instincts that are informed by her research-driven approach to understand the consumer and the overall market. She implemented the right technologies at Retrofit to make us more effective (e.g., email marketing, a/b testing, analytics and surveys). Tanya was awesome to work with - a strategic thinker and passionate about her work. I'd welcome the chance to work with her again.
Janet Oak
Tanya is a true champion of consumer insights and knows how to apply them to drive business results. I have had the pleasure of working with her on two separate positioning projects across two very different business sectors. One brand positioning we worked on together was for a digital health and wellness service and the other was for a launch within an established media company. With her keen oversight and ability to drive adoption, both resulted in internal alignment and consistent and relevant external communication. I highly recommend Tanya for any senior level Marketing or GM role where strong brand positioning can play a pivotal role in driving organic growth.
Doug Donohoe
Tanya is a smart, insightful and original marketing professional. She has great gut instincts that are informed by her research-driven approach to understand the consumer and the overall market. She implemented the right technologies at Retrofit to make us more effective (e.g., email marketing, a/b testing, analytics and surveys). Tanya was awesome to work with - a strategic thinker and passionate about her work. I'd welcome the chance to work with her again.
Janet Oak
Tanya is a true champion of consumer insights and knows how to apply them to drive business results. I have had the pleasure of working with her on two separate positioning projects across two very different business sectors. One brand positioning we worked on together was for a digital health and wellness service and the other was for a launch within an established media company. With her keen oversight and ability to drive adoption, both resulted in internal alignment and consistent and relevant external communication. I highly recommend Tanya for any senior level Marketing or GM role where strong brand positioning can play a pivotal role in driving organic growth.
Doug Donohoe
Tanya is a smart, insightful and original marketing professional. She has great gut instincts that are informed by her research-driven approach to understand the consumer and the overall market. She implemented the right technologies at Retrofit to make us more effective (e.g., email marketing, a/b testing, analytics and surveys). Tanya was awesome to work with - a strategic thinker and passionate about her work. I'd welcome the chance to work with her again.
Janet Oak
Tanya is a true champion of consumer insights and knows how to apply them to drive business results. I have had the pleasure of working with her on two separate positioning projects across two very different business sectors. One brand positioning we worked on together was for a digital health and wellness service and the other was for a launch within an established media company. With her keen oversight and ability to drive adoption, both resulted in internal alignment and consistent and relevant external communication. I highly recommend Tanya for any senior level Marketing or GM role where strong brand positioning can play a pivotal role in driving organic growth.
Doug Donohoe
Tanya is a smart, insightful and original marketing professional. She has great gut instincts that are informed by her research-driven approach to understand the consumer and the overall market. She implemented the right technologies at Retrofit to make us more effective (e.g., email marketing, a/b testing, analytics and surveys). Tanya was awesome to work with - a strategic thinker and passionate about her work. I'd welcome the chance to work with her again.
Experience
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Tablet Magazine
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Book and Periodical Publishing
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1 - 100 Employee
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General Manager
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Nov 2022 - Present
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Director, Strategy & Partnerships
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Jan 2022 - Dec 2022
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Marketing Consultant
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Sep 2021 - Jan 2022
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Modern Daily Knitting
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New York, New York, United States
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Contributing Writer
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Dec 2020 - Present
www.moderndailyknitting.com www.moderndailyknitting.com
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Green Bronx Machine
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United States
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Education Administration Programs
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1 - 100 Employee
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Chair Fundraising, Board Member
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May 2018 - Dec 2022
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Craftsy
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United States
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E-Learning Providers
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1 - 100 Employee
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Independent Consultant
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Aug 2018 - Feb 2019
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Bloomberg
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United States
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Financial Services
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700 & Above Employee
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GM, Bloomberg Politics
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Mar 2015 - Jan 2017
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Retrofit
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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CMO
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Jan 2014 - Feb 2015
- Lead marketing for innovative online weight loss start-up funded by Draper Fisher Juvertson and Cambia Partners. - Oversee B2B and B2C marketing including revenue, product innovation, customer acquisition, brand positioning, media, SEM/SEO, public relations, and content strategy. Leading launch of acquisition and nurture programs to drive growth. - Hired to build B2B account management function. Promoted to CMO after external search. - Lead marketing for innovative online weight loss start-up funded by Draper Fisher Juvertson and Cambia Partners. - Oversee B2B and B2C marketing including revenue, product innovation, customer acquisition, brand positioning, media, SEM/SEO, public relations, and content strategy. Leading launch of acquisition and nurture programs to drive growth. - Hired to build B2B account management function. Promoted to CMO after external search.
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Independent Consultant
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Jul 2009 - Dec 2013
- Launched Internet strategy business providing multi-faceted leadership in product, content and audience development. - Long-term engagements include content and community product strategy for Bankrate.com, a personal finance category leader. - Created editorial strategy for Techstars start up, Moveline.com, a move quote and residential move concierge service. - Re-launched CalicoCottage.com, the world’s largest business-to-business fudge ingredient supplier. Large-scale projects included product development, community, video and content development. Show less
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Real Simple
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Executive Director
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May 2007 - May 2009
Lead relaunch of RealSimple.com, doubling revenue each year of my two year tenure. Lead relaunch of RealSimple.com, doubling revenue each year of my two year tenure.
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Director, Product Management
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May 2006 - Sep 2007
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Director Marketing
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Aug 2004 - Feb 2006
Marketing lead for Yahoo! News, Finance, etc. Expertise in integrated marketing programs, product development. Marketing lead for Yahoo! News, Finance, etc. Expertise in integrated marketing programs, product development.
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Director Product Management
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Jun 1999 - 2004
http://www.hotjobs.com http://www.hotjobs.com
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Monster
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United States
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Internet Publishing
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700 & Above Employee
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Interactive Marketing
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Aug 1996 - Jun 1999
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Education
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1992 - 1995
Wellesley College
Bachelor of Arts (B.A.) - cum laude, Psychology, Biology
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