Elina Rajanen
Director, Revenue Growth Management Concepts at Analyse²- Claim this Profile
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Finnish Native or bilingual proficiency
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English Full professional proficiency
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Swedish Limited working proficiency
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Germany Elementary proficiency
Topline Score
Bio
Markus Aarnio
I worked with Elina while being a Produt Manager at Analyse2. Elina is a true professional and I learned so much from her. She excels in analytical and business driven environment where you really need to get to the bottom of it and find the value. She knows the retail business in and out and can find the answer to any of your question. Elina is looking to find ways to improve the way of working and carries an open mind to solve the future challenges. Elina also has good leadership and people skills and I would gladly work with her again, as a colleague or directly reporting to her.
Jussi Piri
I would hire Elina. It is the best recommendation I can give. She is open minded, analytical and quality oriented. And the best: She gets her hands dirty to make things happen and is fun to work with. As the project lead for re-engineering the Siwa neighborhood store format, she was able to manage the project against almost impossible odds and amidst very strong and often opposing views of business line directors. And she did this with a smile on here face and without compromising the customer experience. I view the successful implementations of the new format as one of the best run projects I have seen and will recommend Elina with utmost confidence.
Markus Aarnio
I worked with Elina while being a Produt Manager at Analyse2. Elina is a true professional and I learned so much from her. She excels in analytical and business driven environment where you really need to get to the bottom of it and find the value. She knows the retail business in and out and can find the answer to any of your question. Elina is looking to find ways to improve the way of working and carries an open mind to solve the future challenges. Elina also has good leadership and people skills and I would gladly work with her again, as a colleague or directly reporting to her.
Jussi Piri
I would hire Elina. It is the best recommendation I can give. She is open minded, analytical and quality oriented. And the best: She gets her hands dirty to make things happen and is fun to work with. As the project lead for re-engineering the Siwa neighborhood store format, she was able to manage the project against almost impossible odds and amidst very strong and often opposing views of business line directors. And she did this with a smile on here face and without compromising the customer experience. I view the successful implementations of the new format as one of the best run projects I have seen and will recommend Elina with utmost confidence.
Markus Aarnio
I worked with Elina while being a Produt Manager at Analyse2. Elina is a true professional and I learned so much from her. She excels in analytical and business driven environment where you really need to get to the bottom of it and find the value. She knows the retail business in and out and can find the answer to any of your question. Elina is looking to find ways to improve the way of working and carries an open mind to solve the future challenges. Elina also has good leadership and people skills and I would gladly work with her again, as a colleague or directly reporting to her.
Jussi Piri
I would hire Elina. It is the best recommendation I can give. She is open minded, analytical and quality oriented. And the best: She gets her hands dirty to make things happen and is fun to work with. As the project lead for re-engineering the Siwa neighborhood store format, she was able to manage the project against almost impossible odds and amidst very strong and often opposing views of business line directors. And she did this with a smile on here face and without compromising the customer experience. I view the successful implementations of the new format as one of the best run projects I have seen and will recommend Elina with utmost confidence.
Markus Aarnio
I worked with Elina while being a Produt Manager at Analyse2. Elina is a true professional and I learned so much from her. She excels in analytical and business driven environment where you really need to get to the bottom of it and find the value. She knows the retail business in and out and can find the answer to any of your question. Elina is looking to find ways to improve the way of working and carries an open mind to solve the future challenges. Elina also has good leadership and people skills and I would gladly work with her again, as a colleague or directly reporting to her.
Jussi Piri
I would hire Elina. It is the best recommendation I can give. She is open minded, analytical and quality oriented. And the best: She gets her hands dirty to make things happen and is fun to work with. As the project lead for re-engineering the Siwa neighborhood store format, she was able to manage the project against almost impossible odds and amidst very strong and often opposing views of business line directors. And she did this with a smile on here face and without compromising the customer experience. I view the successful implementations of the new format as one of the best run projects I have seen and will recommend Elina with utmost confidence.
Credentials
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Elements of AI
University of HelsinkiSep, 2018- Nov, 2024 -
Certified Process Professional (CPP)
BP GroupMay, 2012- Nov, 2024 -
Digitaalisen kaupan osaaja
Kaupan liittoJun, 2022- Nov, 2024
Experience
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Analyse²
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Finland
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Software Development
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1 - 100 Employee
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Director, Revenue Growth Management Concepts
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May 2021 - Present
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Director, Assortment Management Solutions
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Feb 2017 - May 2021
Building modern products for retailers to manage assortment, pricing, campaigns and promotions delivered as a cloud-based Software-as-a-Service.Responsible for product management and product discovery- Market and customer analysis to find unresolved problems- Creating/maintaining product's value proposition and business model- Creating concepts and prototypes and validating them with customers and end-users- Creating product vision and roadmap, release planning and stakeholder communicationHands-on Product Owner- Representing the customer voice as a retail domain expert- As a member of scrum team developing software with developers, data scientists, architects and UX designers- Gathering requirements from various sources, e.g. strategic objectives and feedback from users and developers- Managing product backlog and mastering stakeholder collaboration- Writing user stories/requirements, grooming with software teams and participating in daily engineering workContributing to pre-sales, product marketing and implementation projectsConsulting retail customers
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Kesko - K-Group
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Finland
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Retail
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700 & Above Employee
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Development Manager
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Dec 2016 - Feb 2017
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Director, Category Management Processes
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May 2016 - Dec 2016
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Suomen Lähikauppa Oy
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Retail
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1 - 100 Employee
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Director, Category Management Processes
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Aug 2015 - May 2016
Responsible for category management processes function. Head of process organization with 24 employees of different level specialists and managers. Responsibilities include assortment, purchasing, pricing, shelf-space management, PIM processes and support call-center operations.
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Development Manager, Business Development
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Sep 2012 - Aug 2015
In charge of store concept development and macro space management & store design function.During 2012 - 2014 a project manager responsible for new Siwa store concept development project.
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Process Manager, Assortment
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Jan 2011 - Aug 2012
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Manager, Macro Space Management and Store Design
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Aug 2009 - Dec 2010
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Osuuskunta Tradeka
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Consumer Services
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1 - 100 Employee
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Specialist, Macro Space Management
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Apr 2008 - Jul 2009
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Trainee
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Apr 2007 - Mar 2008
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Osuuskunta Tradeka
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Consumer Services
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1 - 100 Employee
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Assistant, Macro Space Management
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Aug 2005 - Jul 2006
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University of Oulu
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Finland
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Research Services
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700 & Above Employee
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Tutor for new students
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Sep 2004 - Oct 2004
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Education
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University of Oulu
Master of Science - MS, Industrial Engineering and Management -
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University of Oulu
Bachelor of Science (B.Sc.), Industrial Engineering and Management
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