Experience

4C Insights (part of Flashtalking by Mediaocean)

• United States
• Advertising Services
• 1 - 100 Employee

• Client Success Director

  • Jan 2019 - Present

• Account Manager - EMEA

  • Aug 2018 - Dec 2018



Pride in London

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head of Media Partnerships - pro-bono

  • Jan 2018 - Sep 2020



Facebook

• Software Development
• 700 & Above Employee

• Client Solutions Manager - Financial Services vertical

  • Jan 2014 - Aug 2017

  • Managing >£55M advertising revenue on Facebook-owned platforms (Facebook, Instagram, Audience Network, Messenger) for UK’s largest Financial Services accounts including Amex, Capital One, Direct Line, Aviva, Moneysupermarket, TransferWise, Barclays and Lloyds• Handling a portfolio of >£15M per year. Ongoing revenue management and forecasting; working to quarterly targets to meet growth expectations. Achievements include growing some clients’ investment by 250% YoY• Collaboration with up to 30 internal teams, including Measurement, Creative, Biz Ops, Marketing, Engineering, Product Managers, Insights and R&D. Product adoption being a core element of the role.• Identifying and prioritising optimal products and solutions for clients, in line with business challenges and platform best practices, across creative, optimisation and measurement – consistently ensuring all clients using >95% optimal solutions• Providing consultative support and scaled education to key agency and client stakeholders throughout planning – execution – measurement – results process, working to best in class recommendations• Member of Direct Response Product Council for EMEA – forming conduit between product and sales teams

• Account Manager - Technology vertical

  • Jan 2012 - Dec 2013

• Account Manager - Pan-Euro top tier

  • Jan 2010 - Dec 2011

  • Managed approx. $5M in advertising revenue across broad range of multi-market advertisers including Unilever, Chanel, Diageo, Heineken, Samsung and PPG• Travelled to multiple locations in Europe delivering product education sessions to groups of >50 senior stakeholders for Unilever, Nokia and Chanel.• Executed, reported on and made creative suggestions for all campaigns, across up to 25 global markets.• Scaled centrally-bought, multi-market activity through rigorous optimisation recommendations, based on own data analysis.

• Account Manager - mid-Market UK

  • Nov 2008 - Dec 2009

  • Initially invited for “3 days’ work experience sourcing leads.” Highly conscientious approach, quick learning abilities and self-motivation led to 10 months’ paid work and full-time employment in Sep 2009.• Sourced 1000+ new leads which converted at approximately 5% and created £250k+ revenue in 6 weeks.• Managed accounts amounting to $1.3m, facilitating the team’s doubling of revenue (Q4-Q1, and Q1-Q2)• Liaised with broad range of mid-tier media agencies and direct advertisers to create, plan, monitor, report and optimise campaigns across all verticals



EF Educational Tours

• United States
• Travel Arrangements
• 700 & Above Employee

• Account Manager

  • Nov 2007 - Oct 2008