Lauren Branneman

Manager, Corporate Research at Michigan Economic Development Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
East Lansing, Michigan, United States, US

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Experience

    • United States
    • Non-profit Organization Management
    • 200 - 300 Employee
    • Manager, Corporate Research
      • May 2015 - Present

      Lansing, Michigan Area • Lead a team of economic research analysts and manage a $1M+ research budget (and vendor relationships) for the Strategy and Policy division of the organization. Our goal is to provide data-driven insights to executive leadership, colleagues, and partners across the state to guide decision-making, synthesize data into insightful takeaways, and help steer strategic planning and program development efforts. • Develop unit goals and objectives that align with the organization's strategic plan;… Show more • Lead a team of economic research analysts and manage a $1M+ research budget (and vendor relationships) for the Strategy and Policy division of the organization. Our goal is to provide data-driven insights to executive leadership, colleagues, and partners across the state to guide decision-making, synthesize data into insightful takeaways, and help steer strategic planning and program development efforts. • Develop unit goals and objectives that align with the organization's strategic plan; set performance goals and expectations with each employee; manage budgetary priorities. • Implement strategies to improve consistency of messaging, ensure integrity of information dissemination, reduce duplicative efforts, and increase team effectiveness. • Develop regular internal reports and assessments, respond to special requests on an ad-hoc basis, and regularly implement process and research improvement efforts • Manage program performance for the organization's flagship Business Development program and highly esteemed Pure Michigan campaign; Co-creator of the MEDC's internal "SMaRT Doc" (Statistics, Messaging, and Rankings Tracker), quarterly Incentives Landscape Report, and Equity and Fairness Distribution of Programmatic Efforts report; MEDC lead in identifying Michigan federal Opportunity Zones, Rising Tide statewide program development, and Transformational Brownfield Plans impact analyses.

    • Senior Research Specialist
      • May 2014 - May 2015

      Lansing, Michigan Area • Provide research expertise, analysis, and interpretation of complex economic development issues as they relate to various industry sectors. Prioritize workflow by aligning with strategic objectives. • Analyze and interpret data relative to MEDC policies and programs on the state, federal and international levels; produce policy and program recommendations to support industry sectors, drive key results, and identify emerging opportunities. • Collaborate with colleagues in structuring… Show more • Provide research expertise, analysis, and interpretation of complex economic development issues as they relate to various industry sectors. Prioritize workflow by aligning with strategic objectives. • Analyze and interpret data relative to MEDC policies and programs on the state, federal and international levels; produce policy and program recommendations to support industry sectors, drive key results, and identify emerging opportunities. • Collaborate with colleagues in structuring tools to evaluate the effectiveness of MEDC programs.

    • Executive Director
      • Jan 2016 - Dec 2019

    • United States
    • Market Research
    • 1 - 100 Employee
    • Senior Analyst
      • Feb 2011 - Apr 2014

      • Managed and/or contributed to 250 projects (project manager for 30; team lead for 180; analytical contributor for 40) throughout the U.S. for clients operating in various industries. • Developed expertise in various analysis and report types, including market studies, customer analysis, supply-demand and gap analysis, economic impact analyses, sales performance evaluations, add point and termination litigation matters, survey design, site selection, demographic evaluations, and consumer… Show more • Managed and/or contributed to 250 projects (project manager for 30; team lead for 180; analytical contributor for 40) throughout the U.S. for clients operating in various industries. • Developed expertise in various analysis and report types, including market studies, customer analysis, supply-demand and gap analysis, economic impact analyses, sales performance evaluations, add point and termination litigation matters, survey design, site selection, demographic evaluations, and consumer preference research, most of which involved use of Geographic Information Systems (GIS). • Became proficient in each stage of project management, from the bidding and contract stages to the presentation of results, both verbal and written; adhered to written quality assurance program based on the elements of ISO 9000. • Lead analyst and author of “ArtPrize 2013: Economic Impact and Attendee Profile” report, which received coverage from several well-known media outlets. • Developed methodology and led expert analysis for arbitrations of terminated dealership franchises by General Motors and Chrysler. Sixty-six of the 73 clients I provided analysis for had favorable outcomes.

    • Geographic Information Systems (GIS) Manager
      • Jan 2011 - Apr 2014

      • Managed the company’s GIS services, including contract renewal, program development to ensure strategic use of software, and training and development for interns and analysts using GIS. • Developed methodology to evaluate fairness of franchise sales effectiveness scores and assigned trade areas, and market impact of add-points and franchise terminations. • Specialized in identifying optimal market trade areas, and analyzing distribution of actual and target customer locations for site… Show more • Managed the company’s GIS services, including contract renewal, program development to ensure strategic use of software, and training and development for interns and analysts using GIS. • Developed methodology to evaluate fairness of franchise sales effectiveness scores and assigned trade areas, and market impact of add-points and franchise terminations. • Specialized in identifying optimal market trade areas, and analyzing distribution of actual and target customer locations for site selection, competitor, and gap analyses.

    • Market Analyst
      • Jan 2008 - Feb 2011

    • Research Associate
      • Jun 2007 - Jan 2008

    • Legislative Aide
      • Jul 2006 - Jan 2007

      Lansing Constituent relations: • Research constituent questions and assist with special requests • Remain up to date with current policies and pending bills • Act as liaison to department heads, lobbyists, legislators, and staff • Maintain schedule for the Senator and coordinate office operations

    • Intern for Planning and Zoning Department
      • Jan 2005 - Aug 2006

Education

  • Michigan State University
    Bachelor's, Urban and Regional Planning
    2002 - 2006
  • Western Michigan University
    MPA, Local Government Administration
    2009 - 2011
  • Spring Arbor University
    n/a transfer, English Education
    2000 - 2002

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