Reena Patel

Global Managing Partner, Consulting at Yardstick Management
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, US

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Global Managing Partner, Consulting
      • Nov 2022 - 1 year 2 months

      Los Angeles, California, United States Serves as leader of the Diversified Search Group's Consulting Practice and as Managing Partner at Yardstick Management, which was acquired by DSG in 2023. Responsible for providing strategic leadership, operational oversight and cultivating partnerships to drive business growth and achieve organizational objectives.

    • Internet Publishing
    • 1 - 100 Employee
    • Co-Founder
      • Nov 2022 - 1 year 2 months

      A member-driven omnichannel media company run by business experts focused on the business of technology.

    • President
      • Jul 2022 - 1 year 6 months

      Los Angeles, California, United States Short-term consulting and advisory roles in the blockchain, AI, gaming, LBE and e-commerce spaces.

    • United States
    • Consumer Services
    • 700 & Above Employee
    • President, International & Digital Services
      • Jan 2021 - Jul 2022

      Los Angeles, California, United States Responsible for Playboy’s media and linear television businesses, licensing, digital commerce, and third-party retail, with a focus on business operations excellence, product development and management, partner integration optimization and overall international strategic planning. Key Achievements: • IPO Feb 2021: Member of core executive team, reporting to CEO, driving towards successful IPO transaction in Feb 2021 and acquisition of businesses including Yandy, Dream, Honey Birdette… Show more Responsible for Playboy’s media and linear television businesses, licensing, digital commerce, and third-party retail, with a focus on business operations excellence, product development and management, partner integration optimization and overall international strategic planning. Key Achievements: • IPO Feb 2021: Member of core executive team, reporting to CEO, driving towards successful IPO transaction in Feb 2021 and acquisition of businesses including Yandy, Dream, Honey Birdette and Lovers. • Development and launch of Playboy DTC ecommerce business, Playboy.com, with 7 figure business generated within 3 months of launch. • Developed and executed key business strategies including digital casino gaming and India territory business plan, strategy and launches generating multi-million-dollar revenues with innovative products. • Led team and business segment that managed 100+ license partners driving $3Bn+ in retail sales revenue across apparel and accessories, bath and beauty, home, wellness and physical locations. • Led and grew revenue YOY in legacy digital subscription and linear television businesses. • Managed all business operational segments, with full P&L responsibility, during tenure including Publishing, Television, DTC ecommerce, Licensing and Joint ventures, Archives, Digital Product Development, Digital Marketing, Gaming and Location Based Entertainment. • Key stakeholder in helping to advocate and create Plby's Diversity, Equity and Inclusion framework, values, and employee resources and groups.

    • Chief Operating Officer, Global Licensing & Joint Ventures
      • Dec 2018 - Jul 2022

      Westwood, California

    • Chief Commercial Officer & Head of Operations
      • Oct 2016 - Dec 2018

      Beverly Hills Oversee Playboy’s global licensing and marketing, international publishing (print, digital), e-commerce, media operations, archives divisions.

    • United Kingdom
    • Software Development
    • 700 & Above Employee
    • Vice President, Global Licensing
      • Jan 2014 - Dec 2016

      Las Vegas, NV | Los Angeles, CA Oversee brand, media, celebrity talent, music and IP licensing division for IGT (multi-billion dollar worldwide leading end-to-end gaming company and gaming equipment manufacturer). Responsible for re-architecting and managing the evolution and growth agenda for IGT’s brand portfolio which is driven by converging powerful and relevant branded entertainment with IGT’s innovative, cross-platform gaming products. Select top branded licensed products include: Sony: Wheel of Fortune… Show more Oversee brand, media, celebrity talent, music and IP licensing division for IGT (multi-billion dollar worldwide leading end-to-end gaming company and gaming equipment manufacturer). Responsible for re-architecting and managing the evolution and growth agenda for IGT’s brand portfolio which is driven by converging powerful and relevant branded entertainment with IGT’s innovative, cross-platform gaming products. Select top branded licensed products include: Sony: Wheel of Fortune and Jeopardy Franchises | Warner Bros: Ellen DeGeneres Show; The Dark Knight, Sherlock Holmes and Hangover film Franchises | 20th Century Fox: Avatar and Family Guy | HBO's Sex and the City and True Blood Show less

    • United States
    • Consumer Services
    • 700 & Above Employee
    • Senior Vice President, Global Licensing & Digital Products | Corporate Special Projects
      • 2007 - Jan 2014

      Beverly Hills, CA GLOBAL LICENSING & BRAND MANAGEMENT: Oversee operations, product development and management of global licensing division with the goal of increasing strategic revenue opportunities driven by brand activation and licensed products. Areas of management include new business development, agent / licensee oversight, global marketing, product design and development, operations across: Consumer Products- Apparel: Bath & Beauty: Beer & Spirits: Retail & Clubs: Digital Ventures:… Show more GLOBAL LICENSING & BRAND MANAGEMENT: Oversee operations, product development and management of global licensing division with the goal of increasing strategic revenue opportunities driven by brand activation and licensed products. Areas of management include new business development, agent / licensee oversight, global marketing, product design and development, operations across: Consumer Products- Apparel: Bath & Beauty: Beer & Spirits: Retail & Clubs: Digital Ventures: E-Commerce. DIGITAL PRODUCTS | SPECIAL PROJECTS: While my primary daily responsibilities were to the global licensing group, I also served as the senior operations executive reporting to the COO, CEO and C-Level Executive Management team working on special projects and board initiatives, company-wide. PREVIOUS PLAYBOY ROLES: VP, DIGITAL VENTURES & LICENSING OPERATIONS (promoted 2010) International Digital Products Role (Reporting to the President, Media): Oversee Playboy digital division responsible for leveraging Playboy content across mobile and digital apps, global on-deck and off-deck portals, TV and radio. Global Licensing Role: (reporting to President, Licensing): Execution and optimization of all partnerships within the Licensing Group, driving over $1B in retail in over 180 countries. SR DIRECTOR, DIGITAL PRODUCTS (promoted 2008) Led business unit, product development and daily operations for 6 digital product lines, 60+ web / mobile properties. PRODUCT MGR, INTERNET VIDEO ON DEMAND Build and oversee Playboy's on-demand and subscription video product strategy. Show less

    • Vice-President, Marketing & Operations
      • 2006 - 2007

      San Francisco Bay Area Develop and implement overall corporate branding strategy. Re-brand and launch brand identity. Manage daily operations, product P&L’s. Oversee all digital customer acquisition, customer service and digital product optimization. Member of 4-person executive team active in all areas of corporate operations and strategy

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sr Director, Strategic Accounts & Marketing
      • 2003 - 2006

      San Francisco Bay Area Daily operations of affiliated companies, including sales and marketing management, project management, management of staff, vendor/client relations, business analysis, P&L management. Account management of high-profile accounts including Eidos, SF Conservatory of Music, HDMI

    • United States
    • Financial Services
    • 700 & Above Employee
    • Investment Risk Analyst
      • 2000 - 2002

      Toronto, Canada Area Develop/maintain static & ad-hoc reports measuring investment performance & benchmark comparison, performance analysis, quantitative and qualitative reviews, research and compliance. Implement risk management initiatives including adherence to policy guidelines and applicable laws.

Education

  • International School of Management, France
    PhD, International Business
    2010 - 2018
  • Harvard Law School
    Program on Negotiation, Negotiation & Leadership : Understanding Diplomacy & International Negotiation
    2014 - 2014
  • Plymouth State University
    MBA, Marketing & Finance
    1996 - 1997
  • University of Toronto - Victoria University
    Bachelor of Science (B.Sc.), Human Biology - Basic Medical Sciences
    1994 - 1996
  • Carleton University
    BSc Candidate, Neurobiology and Neurosciences
    1993 - 1994

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