Experience

Wity Coaching

• United States
• Information Technology & Services
• 1 - 100 Employee

• Small Business Strategist | Relational Intelligence | Nonprofit Facilitator | Executive Coach

  • Jan 2017 - Present

  Global Business mainly focused in Brazil, Estados Unidos and Australia As the founder of Wity Coaching and Training, I have developed and led a company that specializes in helping small business entrepreneurs achieve greater fulfillment and success. Our approach centers around engaging with our clients on a personal and professional level to inspire and encourage positive change. With my knowledge and experience in helping small business owners, I have provided individual and group coaching services that have helped clients overcome obstacles, reduce… Show more As the founder of Wity Coaching and Training, I have developed and led a company that specializes in helping small business entrepreneurs achieve greater fulfillment and success. Our approach centers around engaging with our clients on a personal and professional level to inspire and encourage positive change. With my knowledge and experience in helping small business owners, I have provided individual and group coaching services that have helped clients overcome obstacles, reduce procrastination, and improve their goal attainment. By developing tailored strategies that align with their unique skills and strengths, we empower our clients to take control of their careers and achieve long-term success. At Wity, we understand that each client has unique needs and goals, and our focus on personalized coaching sets us apart. As the founder of this company, I am committed to providing exceptional coaching and training services that make a meaningful impact on the lives of small business entrepreneurs. Show less



LoCo Think Tank

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Business Development Facilitator

  • Mar 2022 - Dec 2022

  Fort Collins, Colorado, United States As a LoCo Facilitator, I utilized my expertise as a veteran business owner to lead a chapter of entrepreneurs committed to continuous learning and growth. In my role, I offered trusted insights, honest accountability, and authentic encouragement to help business owners succeed in a peer-to-peer environment. In addition to fostering a supportive and collaborative community, I also leveraged my experience to provide personalized coaching and mentoring to fellow entrepreneurs. By… Show more As a LoCo Facilitator, I utilized my expertise as a veteran business owner to lead a chapter of entrepreneurs committed to continuous learning and growth. In my role, I offered trusted insights, honest accountability, and authentic encouragement to help business owners succeed in a peer-to-peer environment. In addition to fostering a supportive and collaborative community, I also leveraged my experience to provide personalized coaching and mentoring to fellow entrepreneurs. By identifying their unique strengths and challenges, I guided chapter members toward achieving their goals and expanding their businesses. Through my dedication to uplifting and empowering others, I helped to cultivate a strong and engaged community of entrepreneurs focused on mutual growth and success. As a peer-to-peer facilitator, I am proud to have played a role in helping business owners thrive in a competitive market. Show less



Larimer SBDC (Small Business Development Center)

• United States
• Government Administration
• 1 - 100 Employee

• Mentor

  • Jul 2019 - Dec 2022

  Fort Collins, Colorado, United States As a mentor at the Small Business Development Center, I offered strategic guidance to entrepreneurs and nonprofits, covering areas such as marketing, fundraising, team building, and business planning. My role involved providing tailored support to address diverse challenges and drive growth.



Cloud2b - Salesforce Platinum Partner

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Co-founder and Executive Director

  • Jan 2018 - Jun 2020

  Estados Unidos As a co-founder responsible for expanding operations into the USA market for Cloud2b, a Salesforce Platinum Partner, I played a crucial role in defining our target market and developing our business plan. I established and executed the marketing strategy, including creating campaigns and forming local partnerships. I was also responsible for representing the company at networking events and managing our relationships with Salesforce Account Executives. To support our commercial team's… Show more As a co-founder responsible for expanding operations into the USA market for Cloud2b, a Salesforce Platinum Partner, I played a crucial role in defining our target market and developing our business plan. I established and executed the marketing strategy, including creating campaigns and forming local partnerships. I was also responsible for representing the company at networking events and managing our relationships with Salesforce Account Executives. To support our commercial team's approach to industries such as nonprofits, education, and CPG, I reviewed and validated business and technical proposals, managed finances, participated in Salesforce events, and trained customers on the Salesforce platform. As the leader of Salesforce implementation in Latin America, Cloud2b has worked with some of the world's most respected organizations. We were excited to expand Cloud2b's expertise and partnerships to North America, bringing efficiencies and a customized methodology to deliver outstanding results for our clients. At Cloud2b, we focus on connecting our clients with their customers more efficiently, ensuring the right ROI from the first moment to project delivery. Our team of innovators and experts combines business savvy with creativity to deliver continuous improvement and innovation to our clients. Show less



ARCA BRASIL

• Brazil
• Non-profit Organizations
• 1 - 100 Employee

• Fundraising Director

  • Aug 2015 - Apr 2016

  Rua Harmonia, 927 - Vila Madalena As the Fundraising Director at ARCA Brasil Humane Society, I had the privilege of leading strategic partnerships with major organizations to secure significant investments that made a profound impact on our mission. By collaborating with key stakeholders and leveraging my expertise in fundraising, I was able to drive amazing returns on investment for the companies that shared our passion for animal welfare. Since 1993, ARCA Brasil Humane Society has been a trusted and internationally… Show more As the Fundraising Director at ARCA Brasil Humane Society, I had the privilege of leading strategic partnerships with major organizations to secure significant investments that made a profound impact on our mission. By collaborating with key stakeholders and leveraging my expertise in fundraising, I was able to drive amazing returns on investment for the companies that shared our passion for animal welfare. Since 1993, ARCA Brasil Humane Society has been a trusted and internationally recognized non-profit organization, dedicated to promoting the well-being and respect of all animals. As a reference for governmental and non-governmental organizations, we are committed to building bridges among professionals in the animal field, public health, NGOs, and civil society to improve human-animal relations. During my tenure, I was proud to have implemented new partnerships with organizations such as Bayer and other major labs to sponsor our Leishmaniose campaign, which garnered thousands of monthly social media views and reached over 1.4 million people. Together, we made a tangible difference in the lives of animals and their communities. Show less



Pecém Development

• Strategic Partner

  • Jun 2015 - Apr 2016

  Fortaleza, CE As a Strategic Partner for PECEM Development, I played a crucial role in launching the largest Multimodal Logistics Hub in Latin America, in the cosmopolitan city of Sao Paulo, to international and local investors. Working alongside the entrepreneurs Chrisanto Lima, Sebastian Di Rocco, and Massimiliano Camozza, I leveraged my expertise to identify and seize lucrative business opportunities in the promising region of Pecém Port, in Fortaleza. With my strategic insights and guidance, we… Show more As a Strategic Partner for PECEM Development, I played a crucial role in launching the largest Multimodal Logistics Hub in Latin America, in the cosmopolitan city of Sao Paulo, to international and local investors. Working alongside the entrepreneurs Chrisanto Lima, Sebastian Di Rocco, and Massimiliano Camozza, I leveraged my expertise to identify and seize lucrative business opportunities in the promising region of Pecém Port, in Fortaleza. With my strategic insights and guidance, we were able to sell 80% of the lots in the first six months, positioning the project for long-term success. Today, the Pecém Development stands as a beacon of success, thanks to our foresight, perseverance, and the belief in the potential of the region. Show less



Portal Sou Corretor de Imóveis

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Founder

  • Apr 2009 - Apr 2016

  São Paulo Area, Brazil As the founder of a marketing agency specializing in the real estate market, I built a strong presence in Brazil, particularly in São Paulo, where we established a community of over 80,000 realtors. Our agency offered a benefit portal for real estate agents, providing them with access to several benefits, such as life and health insurance, job opportunities, and training. One of our significant accomplishments was our partnership with Credifibra bank, where we launched a specific credit… Show more As the founder of a marketing agency specializing in the real estate market, I built a strong presence in Brazil, particularly in São Paulo, where we established a community of over 80,000 realtors. Our agency offered a benefit portal for real estate agents, providing them with access to several benefits, such as life and health insurance, job opportunities, and training. One of our significant accomplishments was our partnership with Credifibra bank, where we launched a specific credit card for realtors. Leading a team of professionals, we were able to sell 25,000 credit cards in less than a year by participating in relationship events with this segment. We also had a significant impact on social media, achieving high penetration in the real estate market. Our project caught the attention of the local government division called CREC-SP, and we established a mutually beneficial relationship with this segment. Show less



Ampla Educação Integral

• Brazil
• Education Administration Programs
• 1 - 100 Employee

• Sales Account Manager

  • Jun 2014 - Dec 2015

  Indaiatuba, São Paulo, Brazil As a Commercial Manager at Ampla, I was responsible for selling e-learning solutions across multiple segments, including Education, Food and Beverage, Public Education and Management, Logistics, Accounting and Law - Preparatory, and Real Estate. One of my major accomplishments was leading two large projects: a training program for 1500 realtors at Cyrella and a unique radio-based training program for 800 truck drivers at JBS using innovative technology. At Ampla, we understand the… Show more As a Commercial Manager at Ampla, I was responsible for selling e-learning solutions across multiple segments, including Education, Food and Beverage, Public Education and Management, Logistics, Accounting and Law - Preparatory, and Real Estate. One of my major accomplishments was leading two large projects: a training program for 1500 realtors at Cyrella and a unique radio-based training program for 800 truck drivers at JBS using innovative technology. At Ampla, we understand the importance of promoting improvement and updating in all sectors of the economy. However, training can often be a project that demands a lot of time and financial resources, especially for organizations operating throughout the territory. As a result, we face the challenge of promoting quality training that is fast, can train all professionals at the same time, and is financially sustainable. As a company, Ampla focuses on developing and implementing new and better education solutions for diverse audiences. With over a decade of experience in the education market, we partner with institutions from various sectors to develop courses with differentiated methodologies. Our courses have benefited over 200,000 people throughout the country. At Ampla, we believe in investing in a different vision of education, where we develop specific methodologies for each education project based on the target audience's needs. Show less



DSOP Educação Financeira

• Brazil
• Education Administration Programs
• 100 - 200 Employee

• Finacial Coach

  • Jan 2011 - Sep 2012

  São Paulo Area, Brazil As a CRM implementation specialist and franchisee at DSOP Educação Financeira, I played a crucial role in helping the organization adapt its operations to launch the franchise system. My responsibilities included implementing the CRM database, which helped the company better serve its customers and expand its reach. After working with DSOP for a year, I purchased two franchise areas and sold numerous financial education training programs to schools in my areas. With the success of these… Show more As a CRM implementation specialist and franchisee at DSOP Educação Financeira, I played a crucial role in helping the organization adapt its operations to launch the franchise system. My responsibilities included implementing the CRM database, which helped the company better serve its customers and expand its reach. After working with DSOP for a year, I purchased two franchise areas and sold numerous financial education training programs to schools in my areas. With the success of these franchise areas, I eventually sold the business. DSOP Educação Financeira is a leading promoter of financial education in Brazil and around the world. Created in 2008, the company offers a range of products and services to individuals, companies, and educational institutions interested in expanding their knowledge of financial education. With over a thousand financial educators across Brazil and representation in multiple countries, DSOP is dedicated to breaking the cycle of financial imbalance and building financially sustainable families for future generations. Show less



Melior - Marketing and Events

• Owner

  • Jul 2007 - Oct 2008

  São Paulo Area, Brazil As the founder of Melior, I led a team of 15 employees to generate an annual revenue of 6 million by providing personalized solutions for top clients in the IT industry, including Microsoft, Nortel, and Brasil Telecom. Our focus was on developing relationship events that exceeded our clients' expectations and helped them achieve their marketing strategies. At Melior, we specialize in developing relationships and customer loyalty for brands and products through a variety of events… Show more As the founder of Melior, I led a team of 15 employees to generate an annual revenue of 6 million by providing personalized solutions for top clients in the IT industry, including Microsoft, Nortel, and Brasil Telecom. Our focus was on developing relationship events that exceeded our clients' expectations and helped them achieve their marketing strategies. At Melior, we specialize in developing relationships and customer loyalty for brands and products through a variety of events, including fairs and expositions, conventions, conferences, product launches, and more. Our goal is to become a strategic partner for our clients, exceeding their expectations and adding value to their products and services. Founded in 1995, Melior has a proven track record of organizing creative and memorable events, always striving to exceed goals and demonstrate our expertise in relationships. Our services include everything from RSVP and attendance reports to full kit assembly, custom-made uniforms, and post-evaluation reports. Show less



GRSA

• Brazil
• Restaurants
• 700 & Above Employee

• Commercial Manager

  • Jan 2006 - Sep 2007

  Experienced Commercial Manager with a proven track record of successful department restructuring, sales leadership, and project management. Skilled in electronic bidding for large corporations and implementing global standards in new business divisions. Proficient in cross-selling and creating commercial strategies based on business intelligence. Adept at bringing innovative retail concepts to new markets and managing diverse teams. Notable achievements include implementing the first food and… Show more Experienced Commercial Manager with a proven track record of successful department restructuring, sales leadership, and project management. Skilled in electronic bidding for large corporations and implementing global standards in new business divisions. Proficient in cross-selling and creating commercial strategies based on business intelligence. Adept at bringing innovative retail concepts to new markets and managing diverse teams. Notable achievements include implementing the first food and beverage project in Google's Sao Paulo office and gaining international experience in Chicago while learning and implementing new food concepts. Show less



IFC International Food company

• Brazil
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Food Service Manager

  • May 2005 - Jan 2006

  Accomplished Market Expansion Manager with a demonstrated history of successfully introducing new products to the domestic market. Skilled in identifying and capitalizing on opportunities within the Food Service channel. Experienced in strategic planning and execution of market expansion plans. Notable achievements include successfully introducing an exporting-focused company to the domestic market and driving growth through the Food Service channel.



Itambé - Real State

• Commercial Manager

  • Jul 2003 - May 2005

  Experienced Manager with a diverse background in both Facilities and Commercial Management. Successfully deployed and expanded Facilities Services at Headquarters and throughout a business venture. Skilled in managing commercial proposals, establishing target markets, and reporting results to stakeholders. Adept at analyzing new product launches and providing solutions to differentiate offerings in the competitive construction industry. Notable achievements include bringing sustainability… Show more Experienced Manager with a diverse background in both Facilities and Commercial Management. Successfully deployed and expanded Facilities Services at Headquarters and throughout a business venture. Skilled in managing commercial proposals, establishing target markets, and reporting results to stakeholders. Adept at analyzing new product launches and providing solutions to differentiate offerings in the competitive construction industry. Notable achievements include bringing sustainability solutions to big construction companies when launching their real estate project. Show less



Banco PAN

• Brazil
• Banking
• 700 & Above Employee

• Commercial Manager

  • May 2002 - Jun 2003

  Experienced Sales Manager with a proven track record of building and leading successful sales teams. Skilled in identifying and hiring top talent, implementing comprehensive training programs, and defining effective commercial policies. Adept at introducing services to new markets, particularly within the Government sector, and generating new business opportunities. Notable achievements include building high-performing sales teams, implementing training programs that develop skills and improve… Show more Experienced Sales Manager with a proven track record of building and leading successful sales teams. Skilled in identifying and hiring top talent, implementing comprehensive training programs, and defining effective commercial policies. Adept at introducing services to new markets, particularly within the Government sector, and generating new business opportunities. Notable achievements include building high-performing sales teams, implementing training programs that develop skills and improve performance, and defining commercial policies that drive revenue growth. Successfully established strong relationships with key stakeholders and drove revenue growth. Show less



Hooters of America

• United States
• Restaurants
• 700 & Above Employee

• General Manager

  • Aug 2000 - Apr 2002

  Accomplished Master Franchise Development Manager with extensive experience in establishing and growing franchise operations. Successfully developed and launched the Master Franchise in Brazil for a well-known brand with over 320 stores worldwide. Skilled in all aspects of franchise development, including training, marketing, operations, and translation of manuals and training materials. Adept at establishing purchasing procedures, sourcing ingredients, and adapting menu offerings to the local… Show more Accomplished Master Franchise Development Manager with extensive experience in establishing and growing franchise operations. Successfully developed and launched the Master Franchise in Brazil for a well-known brand with over 320 stores worldwide. Skilled in all aspects of franchise development, including training, marketing, operations, and translation of manuals and training materials. Adept at establishing purchasing procedures, sourcing ingredients, and adapting menu offerings to the local market. Experienced in recruiting and hiring strategies, as well as training operational employees. Notable achievements include completing 3 months of training in the USA at the Hooters University, successfully adapting and translating all operation manuals into Portuguese, and developing merchandise products with national providers. Additionally, translated for American trainers at the Grand Opening of the franchise. Show less



Fit Camp Hotéis e Turismo LTDA

• General Manager

  • Mar 1994 - Jul 2000

  Experienced Business Manager with a proven track record of revitalizing and growing family businesses. Successfully redefined the business strategy for a children's activity center and expanded it into language immersion and executive training activities. Adept at driving revenue growth through effective commercial and marketing strategies, achieving an 80% occupancy rate. Skilled in coordinating the operational areas of the business, including managing the kitchen, entertainment staff… Show more Experienced Business Manager with a proven track record of revitalizing and growing family businesses. Successfully redefined the business strategy for a children's activity center and expanded it into language immersion and executive training activities. Adept at driving revenue growth through effective commercial and marketing strategies, achieving an 80% occupancy rate. Skilled in coordinating the operational areas of the business, including managing the kitchen, entertainment staff, professors, and maintenance team. Experienced in managing administrative, commercial, and operational functions, including budgeting, forecasting, and reporting. Notable achievements include successfully establishing marketing strategies, coordinating all aspects of the commercial and operational areas, and driving revenue growth through effective strategies. Show less