Aarthi Srinath
Managing Partner at Inception Business Services- Claim this Profile
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Hindi Professional working proficiency
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Tamil Native or bilingual proficiency
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English Full professional proficiency
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Bio
Priya Rajesh
Worked with Aarthi and her team to define a brand and marketing strategy for Nirji Ventrures' company StyleBuddy India. Throughout the engagement, I found the team extremly engaged in understanding our business and focus. This is a unique segment and under Aarthi's leadership, they were able to craft a detailed, nuanced Brand and Marketing strategy for us. Aarthi/Inception team's professionalism and proactive communication ensured that the project ran smoothly from start to finish. They were responsive to our needs and consistently delivered high-quality work within tight deadlines. I highly recommend Aarthi and Inception to anyone seeking top-notch marketing services. Their expertise and dedication make them a valuable partner in achieving marketing goals and driving business growth.
Raj Ganpath
We have worked with Aarthi at different capacities since 2012. Initially she worked with us as a freelance marketing specialist and then along with her team at IBS. At all times we were very happy with Aarthi’s guidance. She was always available to us, advised us on all things branding and marketing, helped us understand foundational concepts and enabled us to build a following on Facebook which was instrumental in getting us to where we are today across platforms. I am thrilled to recommend her for her expertise in marketing and branding.
Vasan Sampath
We engaged Aarthi and her team for an employee value proposition exercise and we were very happy with the work they did. They demonstrated great ownership for the initiative, took efforts to understand us well and played a true consultative role in helping us with defining and articulating our EVP. I am delighted to recommend her and her organisation for branding and marketing related work.
Priya Rajesh
Worked with Aarthi and her team to define a brand and marketing strategy for Nirji Ventrures' company StyleBuddy India. Throughout the engagement, I found the team extremly engaged in understanding our business and focus. This is a unique segment and under Aarthi's leadership, they were able to craft a detailed, nuanced Brand and Marketing strategy for us. Aarthi/Inception team's professionalism and proactive communication ensured that the project ran smoothly from start to finish. They were responsive to our needs and consistently delivered high-quality work within tight deadlines. I highly recommend Aarthi and Inception to anyone seeking top-notch marketing services. Their expertise and dedication make them a valuable partner in achieving marketing goals and driving business growth.
Raj Ganpath
We have worked with Aarthi at different capacities since 2012. Initially she worked with us as a freelance marketing specialist and then along with her team at IBS. At all times we were very happy with Aarthi’s guidance. She was always available to us, advised us on all things branding and marketing, helped us understand foundational concepts and enabled us to build a following on Facebook which was instrumental in getting us to where we are today across platforms. I am thrilled to recommend her for her expertise in marketing and branding.
Vasan Sampath
We engaged Aarthi and her team for an employee value proposition exercise and we were very happy with the work they did. They demonstrated great ownership for the initiative, took efforts to understand us well and played a true consultative role in helping us with defining and articulating our EVP. I am delighted to recommend her and her organisation for branding and marketing related work.
Priya Rajesh
Worked with Aarthi and her team to define a brand and marketing strategy for Nirji Ventrures' company StyleBuddy India. Throughout the engagement, I found the team extremly engaged in understanding our business and focus. This is a unique segment and under Aarthi's leadership, they were able to craft a detailed, nuanced Brand and Marketing strategy for us. Aarthi/Inception team's professionalism and proactive communication ensured that the project ran smoothly from start to finish. They were responsive to our needs and consistently delivered high-quality work within tight deadlines. I highly recommend Aarthi and Inception to anyone seeking top-notch marketing services. Their expertise and dedication make them a valuable partner in achieving marketing goals and driving business growth.
Raj Ganpath
We have worked with Aarthi at different capacities since 2012. Initially she worked with us as a freelance marketing specialist and then along with her team at IBS. At all times we were very happy with Aarthi’s guidance. She was always available to us, advised us on all things branding and marketing, helped us understand foundational concepts and enabled us to build a following on Facebook which was instrumental in getting us to where we are today across platforms. I am thrilled to recommend her for her expertise in marketing and branding.
Vasan Sampath
We engaged Aarthi and her team for an employee value proposition exercise and we were very happy with the work they did. They demonstrated great ownership for the initiative, took efforts to understand us well and played a true consultative role in helping us with defining and articulating our EVP. I am delighted to recommend her and her organisation for branding and marketing related work.
Priya Rajesh
Worked with Aarthi and her team to define a brand and marketing strategy for Nirji Ventrures' company StyleBuddy India. Throughout the engagement, I found the team extremly engaged in understanding our business and focus. This is a unique segment and under Aarthi's leadership, they were able to craft a detailed, nuanced Brand and Marketing strategy for us. Aarthi/Inception team's professionalism and proactive communication ensured that the project ran smoothly from start to finish. They were responsive to our needs and consistently delivered high-quality work within tight deadlines. I highly recommend Aarthi and Inception to anyone seeking top-notch marketing services. Their expertise and dedication make them a valuable partner in achieving marketing goals and driving business growth.
Raj Ganpath
We have worked with Aarthi at different capacities since 2012. Initially she worked with us as a freelance marketing specialist and then along with her team at IBS. At all times we were very happy with Aarthi’s guidance. She was always available to us, advised us on all things branding and marketing, helped us understand foundational concepts and enabled us to build a following on Facebook which was instrumental in getting us to where we are today across platforms. I am thrilled to recommend her for her expertise in marketing and branding.
Vasan Sampath
We engaged Aarthi and her team for an employee value proposition exercise and we were very happy with the work they did. They demonstrated great ownership for the initiative, took efforts to understand us well and played a true consultative role in helping us with defining and articulating our EVP. I am delighted to recommend her and her organisation for branding and marketing related work.
Credentials
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Independent Director Certification
Indian Institute of Corporate AffairsJun, 2023- Oct, 2024 -
Google Ads Display Certifications
GoogleSep, 2020- Oct, 2024 -
Hubspot Inbound Certification
HubSpot AcademyJun, 2017- Oct, 2024
Experience
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Inception Business Services
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India
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Advertising Services
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1 - 100 Employee
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Managing Partner
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Jan 2016 - Present
I run Inception - a growth-marketing and consulting firm that has worked with over 300 clients (B2B and B2C) across India, Europe, USA, Singapore, UAE and the UK. Work closely with the CxO/founders and senior management of B2B and B2C businesses to solve for growth with marketing Marketing strategy and advisory - Authentic brand story / buyer-persona led brand positioning / value proposition & messaging; actionable marketing plan aligned to the growth goals. Digital roadmap… Show more I run Inception - a growth-marketing and consulting firm that has worked with over 300 clients (B2B and B2C) across India, Europe, USA, Singapore, UAE and the UK. Work closely with the CxO/founders and senior management of B2B and B2C businesses to solve for growth with marketing Marketing strategy and advisory - Authentic brand story / buyer-persona led brand positioning / value proposition & messaging; actionable marketing plan aligned to the growth goals. Digital roadmap advisory - most recently, this is a critical requirement for large B2B enterprises Content marketing (advisory & execution) Digital marketing - Design and execution of Awareness, demand-gen, engagement and conversion campaigns spanning all platforms (Google Social, SEO), influencer marketing, online PR Employment value proposition/ talent branding Show less I run Inception - a growth-marketing and consulting firm that has worked with over 300 clients (B2B and B2C) across India, Europe, USA, Singapore, UAE and the UK. Work closely with the CxO/founders and senior management of B2B and B2C businesses to solve for growth with marketing Marketing strategy and advisory - Authentic brand story / buyer-persona led brand positioning / value proposition & messaging; actionable marketing plan aligned to the growth goals. Digital roadmap… Show more I run Inception - a growth-marketing and consulting firm that has worked with over 300 clients (B2B and B2C) across India, Europe, USA, Singapore, UAE and the UK. Work closely with the CxO/founders and senior management of B2B and B2C businesses to solve for growth with marketing Marketing strategy and advisory - Authentic brand story / buyer-persona led brand positioning / value proposition & messaging; actionable marketing plan aligned to the growth goals. Digital roadmap advisory - most recently, this is a critical requirement for large B2B enterprises Content marketing (advisory & execution) Digital marketing - Design and execution of Awareness, demand-gen, engagement and conversion campaigns spanning all platforms (Google Social, SEO), influencer marketing, online PR Employment value proposition/ talent branding Show less
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Freelance (Self employed)
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Human Resources Services
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100 - 200 Employee
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Marketing Specialist
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Mar 2014 - Jan 2016
Worked as an independent marketing consultant with start-ups to help them formulate their brand stories , create a marketing plan for growth goals and execute it. This role naturally transitioned into Inception. Some highligts: - Helped a fitness start-up set up their brand, website, and social advertising to grow from 0 to 700+ clients - Helped a gourmet store establish their brand positioning with the market insights from primary and secondary research of competition and user shopping… Show more Worked as an independent marketing consultant with start-ups to help them formulate their brand stories , create a marketing plan for growth goals and execute it. This role naturally transitioned into Inception. Some highligts: - Helped a fitness start-up set up their brand, website, and social advertising to grow from 0 to 700+ clients - Helped a gourmet store establish their brand positioning with the market insights from primary and secondary research of competition and user shopping behaviours. This was translated to a marketing plan, creative messaging and communications outreach. - Enabled the branding of a construction company that was branching into property development - logo, branding, communication artifacts, social content and advertising for awareness and TOFU leads Show less Worked as an independent marketing consultant with start-ups to help them formulate their brand stories , create a marketing plan for growth goals and execute it. This role naturally transitioned into Inception. Some highligts: - Helped a fitness start-up set up their brand, website, and social advertising to grow from 0 to 700+ clients - Helped a gourmet store establish their brand positioning with the market insights from primary and secondary research of competition and user shopping… Show more Worked as an independent marketing consultant with start-ups to help them formulate their brand stories , create a marketing plan for growth goals and execute it. This role naturally transitioned into Inception. Some highligts: - Helped a fitness start-up set up their brand, website, and social advertising to grow from 0 to 700+ clients - Helped a gourmet store establish their brand positioning with the market insights from primary and secondary research of competition and user shopping behaviours. This was translated to a marketing plan, creative messaging and communications outreach. - Enabled the branding of a construction company that was branching into property development - logo, branding, communication artifacts, social content and advertising for awareness and TOFU leads Show less
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Vice President - Marketing
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Jul 2013 - Jan 2014
Responsible for the strategy, tactics and programmes to create interest, visibility and demand for String's services. Responsible for planning, organizing, staffing, training, and managing all of String's marketing functions to achieve the company objective of growth and visibility while ensuring a consistent marketing message and positioning globally. Conceptualize and build long term strategies for supply and demand side branding. Responsible for the strategy, tactics and programmes to create interest, visibility and demand for String's services. Responsible for planning, organizing, staffing, training, and managing all of String's marketing functions to achieve the company objective of growth and visibility while ensuring a consistent marketing message and positioning globally. Conceptualize and build long term strategies for supply and demand side branding.
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Cognizant Technology Solutions
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India
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Consumer Services
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Sr Brand Manager - Corporate Marketing
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Jan 2011 - Jan 2013
Owned the Branding Portfolio for APAC – primarily India, Manila and Singapore. This entailed a complete end-to-end ownership on Employee branding (EVP, events, engagement), Campus branding (engineering and B-schools), Corporate brand alignment (events, facilities), Culture management, Awards & rankings management, Ownership of global employee facing projects such as EVP articulataion, Customer visits and Corporate videos for the entire APAC region. Job content: Creative design,… Show more Owned the Branding Portfolio for APAC – primarily India, Manila and Singapore. This entailed a complete end-to-end ownership on Employee branding (EVP, events, engagement), Campus branding (engineering and B-schools), Corporate brand alignment (events, facilities), Culture management, Awards & rankings management, Ownership of global employee facing projects such as EVP articulataion, Customer visits and Corporate videos for the entire APAC region. Job content: Creative design, messaging, and development of all employee facing global campaigns, campuses and for employee engagement; End to end ownership of global employee projects (Eg. Cultural Values Socialization and EVP Articulation) Agency management Awards and corporate rankings management Corporate videos development Show less Owned the Branding Portfolio for APAC – primarily India, Manila and Singapore. This entailed a complete end-to-end ownership on Employee branding (EVP, events, engagement), Campus branding (engineering and B-schools), Corporate brand alignment (events, facilities), Culture management, Awards & rankings management, Ownership of global employee facing projects such as EVP articulataion, Customer visits and Corporate videos for the entire APAC region. Job content: Creative design,… Show more Owned the Branding Portfolio for APAC – primarily India, Manila and Singapore. This entailed a complete end-to-end ownership on Employee branding (EVP, events, engagement), Campus branding (engineering and B-schools), Corporate brand alignment (events, facilities), Culture management, Awards & rankings management, Ownership of global employee facing projects such as EVP articulataion, Customer visits and Corporate videos for the entire APAC region. Job content: Creative design, messaging, and development of all employee facing global campaigns, campuses and for employee engagement; End to end ownership of global employee projects (Eg. Cultural Values Socialization and EVP Articulation) Agency management Awards and corporate rankings management Corporate videos development Show less
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KSV Constructions
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India
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Construction
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1 - 100 Employee
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Director - Marketing
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Jun 2009 - Dec 2010
This was a family-run business that lagged in areas of marketing and the use of technology. I took up this job soon after my maternity leave, as it enabled me to help a business transform with the power of technology and marketing; while giving me the flexibility to be part-time as a new mom! Some key responsibilities here : Developed the visual brand identity Directed and created the foundational marketing assets - website, brochure, and corporate presentation This was a family-run business that lagged in areas of marketing and the use of technology. I took up this job soon after my maternity leave, as it enabled me to help a business transform with the power of technology and marketing; while giving me the flexibility to be part-time as a new mom! Some key responsibilities here : Developed the visual brand identity Directed and created the foundational marketing assets - website, brochure, and corporate presentation
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Business Development Manager - BPO
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Jun 2007 - Mar 2009
Led the Business Development team for Communications, Utilities and Technology Practices for BPO - anchored several RFXs, conducted customer workshops, strategized go-to-market strategies with business units and handled end-to-end pre-sales and business development process.
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Asst Manager - Corporate Marketing & Communications
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Jan 2006 - Jun 2007
Launched and actively managed the B-school branding program for Cognizant. Handled industry Analyst Relations (Forrester, Gartner etc) Part of the Corporate Development team working under for the Executive Management office on key projects, events and presentations.
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Sr Business Analyst - Business Development, Communications Practice
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Jun 2004 - Dec 2005
Worked as a part of the Business Development team for the Communications Practice. Key responsibilities included: Initiating and anchoring Cognizant's participation in the TeleManagement Forum, evaluation of partners for joint-bidding, design and creation of go-to-market solutions, mapping of the European services provider pipeline and sales planning
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Infosys
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India
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IT System Custom Software Development
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1 - 100 Employee
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Software Engineer
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Aug 2000 - Mar 2003
Part of the project team that maintained the OSS for a leading communications provider in Belgium. Designed and delivered several small enhancement projects. Was the onsite project-coordinator in Brussels for 6 months Part of the project team that maintained the OSS for a leading communications provider in Belgium. Designed and delivered several small enhancement projects. Was the onsite project-coordinator in Brussels for 6 months
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Education
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2003 - 2004
Indian School of Business
MBA, Marketing and Technology -
1996 - 2000
Sri Venkateswara College of Engineering
BE, Electronics & Communication -
1982 - 1996
Vidya Mandir
Computer Science, LKG - Grade 12
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