Shelby Cohron
Digital Marketing Manager at Neoscape- Claim this Profile
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Bio
Kaitlyn R.
I've known Shelby for quite some time now and I can confidently say that she is an exceptional marketing professional. Shelby and I collaborated in our Marketing Coordinator roles tackling numerous marketing campaigns for a variety of clients together. During our time as coworkers, Shelby proved her skillset as a project manager by successfully juggling multiple projects while always maintaining a positive attitude. Shelby's always got her finger on the pulse of the latest trends and knows how to create campaigns that truly resonate with her audience. Not only is Shelby an expert at marketing campaign management, but she's also a remarkable peer. As a team member, she was always willing to lend an ear or help out in any way she could - even if it meant going above and beyond her job duties. I know firsthand how passionate she is about her work so if you're in need of someone who can produce impactful marketing content, Shelby should be your go-to person.
Kristin Williams
I worked alongside Shelby for a year jointly managing clients; I represented the development side of things while she expertly managed the marketing side. With Shelby involved, I never had to worry about anything falling off track. She managed her projects with such proficiency, and built solid relationships with all of her clients. Shelby's expertise and positivity was such a welcome addition to all of our interactions.
Kaitlyn R.
I've known Shelby for quite some time now and I can confidently say that she is an exceptional marketing professional. Shelby and I collaborated in our Marketing Coordinator roles tackling numerous marketing campaigns for a variety of clients together. During our time as coworkers, Shelby proved her skillset as a project manager by successfully juggling multiple projects while always maintaining a positive attitude. Shelby's always got her finger on the pulse of the latest trends and knows how to create campaigns that truly resonate with her audience. Not only is Shelby an expert at marketing campaign management, but she's also a remarkable peer. As a team member, she was always willing to lend an ear or help out in any way she could - even if it meant going above and beyond her job duties. I know firsthand how passionate she is about her work so if you're in need of someone who can produce impactful marketing content, Shelby should be your go-to person.
Kristin Williams
I worked alongside Shelby for a year jointly managing clients; I represented the development side of things while she expertly managed the marketing side. With Shelby involved, I never had to worry about anything falling off track. She managed her projects with such proficiency, and built solid relationships with all of her clients. Shelby's expertise and positivity was such a welcome addition to all of our interactions.
Kaitlyn R.
I've known Shelby for quite some time now and I can confidently say that she is an exceptional marketing professional. Shelby and I collaborated in our Marketing Coordinator roles tackling numerous marketing campaigns for a variety of clients together. During our time as coworkers, Shelby proved her skillset as a project manager by successfully juggling multiple projects while always maintaining a positive attitude. Shelby's always got her finger on the pulse of the latest trends and knows how to create campaigns that truly resonate with her audience. Not only is Shelby an expert at marketing campaign management, but she's also a remarkable peer. As a team member, she was always willing to lend an ear or help out in any way she could - even if it meant going above and beyond her job duties. I know firsthand how passionate she is about her work so if you're in need of someone who can produce impactful marketing content, Shelby should be your go-to person.
Kristin Williams
I worked alongside Shelby for a year jointly managing clients; I represented the development side of things while she expertly managed the marketing side. With Shelby involved, I never had to worry about anything falling off track. She managed her projects with such proficiency, and built solid relationships with all of her clients. Shelby's expertise and positivity was such a welcome addition to all of our interactions.
Kaitlyn R.
I've known Shelby for quite some time now and I can confidently say that she is an exceptional marketing professional. Shelby and I collaborated in our Marketing Coordinator roles tackling numerous marketing campaigns for a variety of clients together. During our time as coworkers, Shelby proved her skillset as a project manager by successfully juggling multiple projects while always maintaining a positive attitude. Shelby's always got her finger on the pulse of the latest trends and knows how to create campaigns that truly resonate with her audience. Not only is Shelby an expert at marketing campaign management, but she's also a remarkable peer. As a team member, she was always willing to lend an ear or help out in any way she could - even if it meant going above and beyond her job duties. I know firsthand how passionate she is about her work so if you're in need of someone who can produce impactful marketing content, Shelby should be your go-to person.
Kristin Williams
I worked alongside Shelby for a year jointly managing clients; I represented the development side of things while she expertly managed the marketing side. With Shelby involved, I never had to worry about anything falling off track. She managed her projects with such proficiency, and built solid relationships with all of her clients. Shelby's expertise and positivity was such a welcome addition to all of our interactions.
Credentials
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SQL Essential Training
LinkedInJul, 2023- Nov, 2024 -
edX Verified Certificate for Introduction to Web Accessibility
edXAug, 2022- Nov, 2024 -
Fundamentals of Digital Marketing
GoogleOct, 2021- Nov, 2024 -
Google Analytics Certification
Google Digital Academy (Skillshop)Jul, 2023- Nov, 2024 -
LinkedIn Ads
LinkedIn -
Rescue Diver
PADI
Experience
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Neoscape
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United States
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Advertising Services
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100 - 200 Employee
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Digital Marketing Manager
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May 2022 - Present
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Workhorse Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Sep 2021 - Apr 2022
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Marketing Coordinator
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Aug 2020 - Sep 2021
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Catapult Health
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United States
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Hospitals and Health Care
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100 - 200 Employee
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Marketing Coordinator
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May 2019 - Aug 2020
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Public Relations Intern
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Jun 2018 - Aug 2018
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4A's
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United States
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Advertising Services
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100 - 200 Employee
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4A’s MAIP Alumni
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Dec 2017 - Aug 2018
• MAIP (Multicultural Advertising Intern Program) recruits top talent from over 3,800 colleges and universities from across the nation. Applicants are interviewed and selected by industry professionals. • MAIP fellows participate in a 22 week program around the country that involves a series of agency sponsored professional workshops and seminars as well as an internship within an agency. • Selected as a public relations intern for Edelman - New York. • MAIP (Multicultural Advertising Intern Program) recruits top talent from over 3,800 colleges and universities from across the nation. Applicants are interviewed and selected by industry professionals. • MAIP fellows participate in a 22 week program around the country that involves a series of agency sponsored professional workshops and seminars as well as an internship within an agency. • Selected as a public relations intern for Edelman - New York.
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UF Advertising Society
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Advertising Services
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1 - 100 Employee
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Account Director
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May 2017 - May 2018
• Researched potential local clients for two teams in AdSociety that will build branding on non-profit organizations in Gainesville, Florida. I • Hired, advised and supervised two teams on how to brand build, negotiate with clients on difficult projects and topics, and provided motivation and counseling to both the client and the team members to ensure productivity. • Worked on rebranding AdWerks itself to gain more applications, clients and differentiate ourselves.
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Account Executive for AdWerks
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Oct 2016 - May 2017
• AdWerks is a student-run advertising agency under the UF Advertising Society. • This year's local client was Zen Vibe Yoga, a private yoga business in Gainesville, Florida. • Led and communicated the clients needs to the team, including website, logo, possible future clients, and merchandise. • Expanded skills in Trello, which allowed me to keep track of tasks.
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Spoon University
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Photography Director
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May 2017 - May 2018
• Hired photographers, approved photographs and delegated the photography assignments.• Collaborated with the editor to publish articles on time. • Partnered with the editor to lead exciting, engaging meetings for writers and photographers, leading to an enthusiastic team.
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Photographer
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Sep 2016 - May 2018
• Provided photographs and coordinated schedules with writers to efficiently meet article, recipe, and food review deadlines. • Incorporated Photoshop skills to edit photos within 48 hours and sent to the writers for the articles to be published on time, if not sooner. • Published in Spoon articles, social media, advertised upcoming events for the University of Florida chapter, which led to more awareness and promotion of this website.
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Pepine Realty
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United States
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Real Estate
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1 - 100 Employee
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Social Media Intern
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Jan 2017 - Apr 2017
• Managed database and social media, strategically marketed through weekly mass email, managed direct mail, blogging, improved SEO generation, improved WordPress website, and assisted with new agent onboarding to improve the brand and to reach future clientele. • Gathered knowledge and skills in Constant Contact, WordPress and InDesign by creating fliers, brochures and weekly new listings emails. • Managed database and social media, strategically marketed through weekly mass email, managed direct mail, blogging, improved SEO generation, improved WordPress website, and assisted with new agent onboarding to improve the brand and to reach future clientele. • Gathered knowledge and skills in Constant Contact, WordPress and InDesign by creating fliers, brochures and weekly new listings emails.
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FordMomentum!
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United States
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Advertising Services
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1 - 100 Employee
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Intern
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Jun 2016 - Aug 2016
• Interned with Maya Ford at FordMomentum, a strategic communications business. • Assisted in organizing Houston's HUE Mural Festival in October 2016 to create an easy flow of participants. • Worked on a new upcoming nonprofit organization Standard of Love, researching local inspiring Houstonians to help represent Standard of Love). • Researched for Midtown Houston to see what the locals think of the community. • Redesigned the Houston Mayor's website to be more user friendlyand developed a social media plan for their Twitter to connect with the community. Show less
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Education
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2014 - 2018
University of Florida College of Journalism and Communications
Bachelor's Degree, Public Relations with business concentration -
2009 - 2014
The Hockaday School
Community
