George Sun
Product Growth at WillowTree- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Angie Cho
George is an incredibly valuable asset and clear leader on any team. He not only has the robust technical skills, knowledge, and experience to own any growth/data/engineering projects, but also has the soft skills required of a leader/mentor who guides his team to success on various scales. I've had the honor and pleasure of working with George at two separate companies and each experience has taught me so much about what it means to be a great team player, colleague, and leader.
David R.
George is an absolute joy to work with. He’s an incredibly hard worker, a problem solver, and an amazing teammate. I had the opportunity to work with George for a number of years at both WeWork and Prolific, and he was consistently a reliable resource on any project that was thrown at him. During my time working with George, George took the lead on a number of important projects with brands like Verizon, Popeyes and HBO. Any team would be lucky to have George!
Angie Cho
George is an incredibly valuable asset and clear leader on any team. He not only has the robust technical skills, knowledge, and experience to own any growth/data/engineering projects, but also has the soft skills required of a leader/mentor who guides his team to success on various scales. I've had the honor and pleasure of working with George at two separate companies and each experience has taught me so much about what it means to be a great team player, colleague, and leader.
David R.
George is an absolute joy to work with. He’s an incredibly hard worker, a problem solver, and an amazing teammate. I had the opportunity to work with George for a number of years at both WeWork and Prolific, and he was consistently a reliable resource on any project that was thrown at him. During my time working with George, George took the lead on a number of important projects with brands like Verizon, Popeyes and HBO. Any team would be lucky to have George!
Angie Cho
George is an incredibly valuable asset and clear leader on any team. He not only has the robust technical skills, knowledge, and experience to own any growth/data/engineering projects, but also has the soft skills required of a leader/mentor who guides his team to success on various scales. I've had the honor and pleasure of working with George at two separate companies and each experience has taught me so much about what it means to be a great team player, colleague, and leader.
David R.
George is an absolute joy to work with. He’s an incredibly hard worker, a problem solver, and an amazing teammate. I had the opportunity to work with George for a number of years at both WeWork and Prolific, and he was consistently a reliable resource on any project that was thrown at him. During my time working with George, George took the lead on a number of important projects with brands like Verizon, Popeyes and HBO. Any team would be lucky to have George!
Angie Cho
George is an incredibly valuable asset and clear leader on any team. He not only has the robust technical skills, knowledge, and experience to own any growth/data/engineering projects, but also has the soft skills required of a leader/mentor who guides his team to success on various scales. I've had the honor and pleasure of working with George at two separate companies and each experience has taught me so much about what it means to be a great team player, colleague, and leader.
David R.
George is an absolute joy to work with. He’s an incredibly hard worker, a problem solver, and an amazing teammate. I had the opportunity to work with George for a number of years at both WeWork and Prolific, and he was consistently a reliable resource on any project that was thrown at him. During my time working with George, George took the lead on a number of important projects with brands like Verizon, Popeyes and HBO. Any team would be lucky to have George!
Credentials
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Partner Certification
MixpanelJun, 2020- Nov, 2024 -
SAS Certified Base Programmer for SAS 9
SASFeb, 2014- Nov, 2024 -
Partner Certification
Amplitude
Experience
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WillowTree
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United States
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Software Development
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200 - 300 Employee
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Product Growth
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Feb 2020 - Present
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WeWork
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United States
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Real Estate
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700 & Above Employee
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Product Growth
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Jun 2019 - Feb 2020
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Prolific Interactive (Acquired by WeWork)
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United States
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Advertising Services
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1 - 100 Employee
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Growth Marketing Manager
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Mar 2018 - Feb 2020
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UM Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Senior Analyst
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Oct 2016 - Mar 2018
• Oversee HealthE business vertical for the Johnson & Johnson account totaling in excess of $130MM of yearly media spend• Partner with media planning teams to proactively propose analyses that support the creation of maximally efficient media plans▪ Worked cross functionally with Ad Planners & Modeling team to implement strategic and feasible decisions (multi- million dollar media investment) for Johnson & Johnson account in ad-hoc “what if scenarios” and optimizations ▪ Built and delivered insightful presentations to clients for trackers, planning and ad-hoc analysis in monthly basis ▪ Led team to build new dynamic automated Tableau dashboard and KPI scorecards with SQL to evaluate optimized brand budget, brand performance, brand health, competitors’ response and Industry benchmark▪ New dynamic automated Tableau dashboard improved efficiency by 150% in reviewing optimization results, creating insights and decking presentation among all team members (shorten processing time from 5 days to 2 days) ▪ Trained analysts in Data Structure, Modeling, Visualization and Optimization skills
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Analyst
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Mar 2015 - Oct 2016
• Experienced in various industries: Retail, Auto，Entertainment and Pharmacy• Utilized SQL to design, build and maintain new data sources and ensured data quality and data documentation• Utilized Tableau to create effective data visualizations and client-facing BI dashboards to deliver key business insights• Utilized multi-million dollar media spending in traditional and digital media channels through marketing mix modeling • Experienced in various industries: Retail, Auto，Entertainment and Pharmacy• Utilized SQL to design, build and maintain new data sources and ensured data quality and data documentation• Utilized Tableau to create effective data visualizations and client-facing BI dashboards to deliver key business insights• Utilized multi-million dollar media spending in traditional and digital media channels through marketing mix modeling
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Cummins Inc.
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Product Management Intern
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Jun 2014 - Aug 2014
• Evaluated the gaps and opportunities for Cummins Automotive Mid Range overhaul kit through analyzing pricing, product coverage, product design (failure rate), potential engine population and market analysis• Discovered the real story behind the transaction data by manipulating data and creating insightful dashboards • Created multi-million dollar expansion opportunity for Cummins’ North America Automotive Mid Range engine overhaul kit market share by analyzing transactional data (cost, price and sales), estimating potential engine population through modeling & product life cycle research and conducting customer interviews & market research• Improved Automotive Midrange overhaul kit sales by 25% (2015 forecast) and increased loyal customer satisfaction & repeated purchase by applying pricing, packaging and promotional marketing strategies from key insights
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Customer Account Coordinator Intern
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Jun 2013 - Aug 2013
• Achieved 98% delivery on time rate for 4 national accounts by facilitating cost efficient transportation operations • Achieved 10% logistics cost saving by reducing returns & unused cargo containers, investigating truckers wait time, utilizing efficiency through monitoring & forecasting and coordinating between delivers and receivers• Designed checklist program to improve consistency of our delivery promise, while deepening customer relationship• Performed manual order entry of customers shipping orders and instructions• Scheduled pick up and delivery appointments• Assisted the accessorial team to input information for detentions, storage fees, lumper and driver assist• Ran reports for 3 national accounts in daily basis• Monitored loads at origin and destination and ensured the information that was provided to the customers is accurate and fast• Identified empty loads for different accounts• Investigated service failures for different accounts• Calculated the service failure rate for different regions• Trained with AS400 and phone calls
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Education
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2013 - 2014
Northwestern University
Master of Science (MS), Integrated Marketing Communication
Community
