Bonnie Niederstrasser

Director, Policy and Programs at Trustworthy Accountability Group
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area
Languages
  • Spanish Professional working proficiency

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5.0

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Doug Dorsey

Bonnie is a strong leader in the online digital advertising space. Her knowledge of the latest technologies and her willingness to jump in to drive implementations and problem resolutions are leadership skills that ensured the successful monetization of our web properties.

Steven Millman

Bonnie was a pleasure to work with at comScore. She's a detail oriented project manager with a great work ethic. Bonnie effectively took on a variety of challenging projects with dedication and passion. I highly recommend her.

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Credentials

  • IAB Digital Media Sales Certification
    IAB
    Jun, 2015
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Policy and Programs
      • Jul 2017 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Product Manager
      • Mar 2014 - May 2017

      • Manage and rebalance Legacy TWC online product portfolio to deliver >$20MM advertising revenue for 2014, meeting budget expectations. • As primary liaison representing Media Sales for multiple Charter online programming, marketing, development and technology teams, designed and executed high priority initiatives across Legacy TWC Owned and Operated properties that generated $3MM of incremental profit within six months. • Led multiple staff across Legal, Media Sales and HR as acting compliance officer to complete company’s initial quarterly audit and enabled Time Warner Cable to become certified as IAB (Interactive Advertising Bureau) Quality Assurance Guidelines 2.0 compliant. Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Product Manager
      • Oct 2010 - Sep 2013

      • Agile product owner for Media Metrix and media planning products, which generated >$10MM revenue per year. • Managed pricing strategy, contract negotiations and sales support for company’s digital analytics product suite. • Executed product launches, roadmap, and release planning for SaaS products using API and GUI platforms. Defined and implemented business and technical requirements for product releases. • Led team of statisticians, developers and analysts to implement patent-pending predictive models and optimization techniques into Software as a Service (SaaS) product for advertising media planning, which launched in 2012. • Managed 10-15 designers, developers and product managers in in multiple international locations. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Manager, Publisher Operations, AOL Advertising
      • Jul 2007 - Feb 2010

      • Received Excellence award for launching internal AOL website that allowed entire ad sales organization (>350 users) to track and manage over $18MM worth of ad inventory deals across all US regions.• Reviewed and executed business development deals to expand AOL’s display advertising inventory on third-party sites such as Time Warner Cable and Verizon Wireless, resulting in >$5MM of incremental ad revenue in 2008.• Spearheaded implementations of TACODA behavioral targeting across all AOL owned and operated properties, generating more than $25MM of delivered revenue in less than one year.• Managed launch of intranet portal and wiki to disseminate key Publisher Operations documentation and communications to sales and programming organizations across AOL.• Directed implementations of internet rich media ad call technology across all AOL owned and operated sites, improving page load performance by over 45% for most sites. Show less

    • Sr. Program Manager, Strategic Planning
      • Mar 2006 - Jul 2007

      • Awarded AOL Business Planning Excellence Award for leading the 2006 Long Term Plan division-wide strategy planning process for Member Services.• Managed $6.3MM worth of technology development projects, including resource leveling, prioritization and project tracking into Member Services P&B forecast cycles.• Compiled 2007 Operating Plan for Member Services in six weeks time. Successfully collaborated across US and international divisions to develop operating plan to support 5,000 personnel.• Founded and managed Strategy Council, consisting of strategic planning leads across Member Services, to advise executive management and implement long-term strategic initiatives.• Created project plan and supervised a development team to successfully launch Executive Performance Dashboard, which was adopted by all levels of Member Services organization. Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate
      • Jun 2005 - Dec 2005

      Provided strategy and supply chain management consulting services to government and commercial clients. Provided strategy and supply chain management consulting services to government and commercial clients.

    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Principal Aerospace Systems Engineer
      • Jan 1999 - May 2005

      Directed business development, mission analysis, and requirements definition for satellites and launch vehicles. Supervised and trained staff of 12 engineers and designers, including first-level managers, to develop and launch electronic power hardware for satellite systems. • Received NASA Group Achievement Award for directing hardware, software, and RF testing of $35 million NASA science satellite through pre- and post-launch operations. • Developed project baselines, design concepts, and hardware and software program requirements as technical proposal lead for government and commercial programs, winning over $50 million of revenue in 2001-2003 and the Collier Trophy in 2016. • Facilitated six-person cross-functional team to win $30,000 study through competitive bid process and entry of $51.5 million next-generation spacecraft concept into NASA procurement catalog. • Coordinated program management and engineering staff to ensure on-time delivery of critical mission operations training package to Japanese satellite services provider and expedite full service activation of $40 million satellite. Show less

Education

  • The Wharton School
    MBA, Marketing, Strategic Management
  • Massachusetts Institute of Technology
    SB, Mechanical Engineering
  • Stanford University
    MS, Mechanical Engineering

Community

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