Keith Layson
Sales Manager at Annual Reviews- Claim this Profile
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Bio
Experience
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Annual Reviews
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Sales Manager
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May 2017 - Present
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AAAS
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United States
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Non-profit Organizations
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400 - 500 Employee
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Senior Institutional Licensing Manager
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Apr 2017 - May 2017
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Institutional Licensing Manager
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Jul 2016 - Mar 2017
Manage institutional licensing accounts across industry verticals in a territory that was expanded from North America to: India, the Middle East, the Republic of Korea, Australia, and New Zealand. Manage subscription agents in exclusive territories, providing daily support in key areas, which include: prospecting, lead generation, proposal development and, negotiations. Manage all aspects of the sales cycle coordinating necessary support from the sales operations team to the rights, permissions and licensing department to ensure both new and renewal opportunities move through the various stages in an efficient and successful manner. Report back to the publisher and the Office of Publishing at the annual sales meeting, providing updates on KPI for the entire institutional licensing business. Engage with end-user, author, and library communities to gather important feedback on our portfolio of journals and communicate important feedback with both product managers and developers where necessary. Work with the associate director of sales operations to ensure SalesForce(CRM) and internal business intelligence resources are utilized in an efficient and productive manner. Proactively stay engaged in the scholarly publishing industry through involvement in professional organization activities and keeping informed through various information resources and news outlets. Show less
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Publisher Relations - Eastern U.S. & Canada
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Feb 2012 - Jun 2016
Manage all institutional site-licensing non-profit accounts within the eastern-region of the United States and Canada. Have a proven track record for increasing both institutional sales and consortia sales within the territory - meeting and exceeding established sales goals. Utilize internal business intelligence to identify up-sell opportunities for the various journals in our portfolio. Play an integral role in successfully negotiating complex license agreements for new and renewing consortia. Engage with customers at industry conferences and at their respective institutions to attain a better understanding of how our resources can better serve their constituents to reach institutional goals. Assist with the formulation of new marketing efforts to nurture prospective customers that translates into more leads and maintain relationships with existing customers to maximize customer retention. Show less
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Society for Neuroscience
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United States
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Non-profit Organizations
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1 - 100 Employee
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Subscriptions Coordinator
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Jul 2008 - Feb 2012
Managed all institutional site-license sales for the Journal of Neuroscience in both domestic and international markets, working with a number of different organizations including: research institutions, academic institutions, hospitals, government institutions, and corporations. Achieved consistent year on year growth in subscription revenue. Oversaw license agreement negotiations with single-site, multi-site, and global-site license customers. Maintained relationships with current subscribers, prospects, and vendors. Represented the journal at major industry conferences. Created effective marketing efforts to generate new subscriber leads. Established KPI's and conducted routine statistical analysis for benchmarking and gauging the performance of various aspects of the institutional subscription business. Managed the site-license sales budget. Created custom budget reports to support the various needs of the director and senior management. Generated quarterly budget forecasts. Managed major projects in the journal department such as: data migration, the implementation of a new pricing model, and the transition of the journal department from SharePoint 2007 to SharePoint 2010. Show less
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Editorial Assistant
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Jul 2007 - Jul 2008
Processed manuscript submissions and coordinated peer reviews to ensure timely processing of manuscripts from submission to first decision. Worked closely with editors and scientific experts to answers queries on the manuscript review process. Processed permission requests in conjunction with copyright laws and journal policies. Implemented new copyright policies and technology to improve processing times. Vetted software vendor proposals for new manuscript submission system. Provided analysis on workflow and user interface for each vendor. Show less
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Education
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Howard University
BA, Political Science