Experience

Merrithew®

• Canada
• Wellness and Fitness Services
• 100 - 200 Employee

• Senior Content Strategist

  • Jan 2022 - Present



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Content Strategy Consultant

  • Aug 2021 - Dec 2021

  - Creating content plans for news, sports and lifestyle verticals.- Designing organic content marketing strategies for B2C.- Developing and implementing communications plans and products relating to COVID-19 for post-secondary institutions - Creating content plans for news, sports and lifestyle verticals.- Designing organic content marketing strategies for B2C.- Developing and implementing communications plans and products relating to COVID-19 for post-secondary institutions



National Post, Inc.

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Executive Producer, Arts and Culture, The GrowthOp

  • Jun 2015 - Jul 2021

  - Overseeing all arts and life content for the National Post; from concept to production in both print and online.- Leading a team of staff and freelance writers and designers to produce daily online content, a daily print section and the Weekend Post section of the Saturday newspaper. - Overseeing all arts and life content for the National Post; from concept to production in both print and online.- Leading a team of staff and freelance writers and designers to produce daily online content, a daily print section and the Weekend Post section of the Saturday newspaper.



Toronto Star

• United States
• Newspaper Publishing
• 400 - 500 Employee

• Tablet Producer

  • Feb 2015 - Jun 2015

  - Prepared launch of the Toronto Star's new tablet edition.- Worked with different section heads to produce their daily edition for the tablet.- Co-ordinated and balanced editorial expectations with the capabilities of the production team and vision of those in charge of design. - Prepared launch of the Toronto Star's new tablet edition.- Worked with different section heads to produce their daily edition for the tablet.- Co-ordinated and balanced editorial expectations with the capabilities of the production team and vision of those in charge of design.



theScore

• Canada
• Spectator Sports
• 500 - 600 Employee

• Features Editor

  • Aug 2010 - Dec 2014

  - Supervised staff of full-time writers and roster of freelancers, assigning and handling news and features. - Helped shape editorial direction for news app with more than 5-million subscribers, and worked with web and mobile developers to create design and infrastructure of site and app. - Oversaw special event coverage, and managed all custom content and native advertising from concept to execution. - Supervised staff of full-time writers and roster of freelancers, assigning and handling news and features. - Helped shape editorial direction for news app with more than 5-million subscribers, and worked with web and mobile developers to create design and infrastructure of site and app. - Oversaw special event coverage, and managed all custom content and native advertising from concept to execution.



Ontario Public Service Leadership | Leadership dans la fonction publique de l’Ontario

• Canada
• Government Administration
• 700 & Above Employee

• Senior Communications Officer

  • May 2003 - Aug 2010

  - Created major public awareness campaigns for identity theft and real estate fraud while in charge of consumer protection portfolio for the Ministry of Government Services.- Oversaw corporate tax portfolio for Ontario Budget announcements.- Prepared remarks for Premier at AMO Conference.- Produced daily media briefing notes and provided media relations advice for Minister of Economic Development. - Created major public awareness campaigns for identity theft and real estate fraud while in charge of consumer protection portfolio for the Ministry of Government Services.- Oversaw corporate tax portfolio for Ontario Budget announcements.- Prepared remarks for Premier at AMO Conference.- Produced daily media briefing notes and provided media relations advice for Minister of Economic Development.