Mario Tarradell
Bilingual Communications Specialist at Apex Capital Corp- Claim this Profile
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Bio
Pholesha "PJ" Johnson
It is indeed a professional pleasure to work with Mario day-in and day-out! If ideas need to be pushed and thoughts best expressed, Mario is the go-to guy. His honed skill of crafting prose is highly organized with great foresight, creativity, audience engagement and he respects deadlines. Whether brainstorming, copy-editing, crafting press releases, white papers or human interest pieces with pen and paper (or fingers to keyboard), Mario makes good work GREAT!
Jill Kettles
When I say "I love Mario", I mean it in the most endearing way. He's my prized writer that always would do the best he could to help me out with my traveling musical clients. He has an impeccable taste for good music and his use of words are honest, clear and contagious. All the times I would send him - this question - can you help me? And he would. I would always tell others to get in touch with Mario when he was at the Dallas AM News for he do you right. There is only one Mario in my mind.
Pholesha "PJ" Johnson
It is indeed a professional pleasure to work with Mario day-in and day-out! If ideas need to be pushed and thoughts best expressed, Mario is the go-to guy. His honed skill of crafting prose is highly organized with great foresight, creativity, audience engagement and he respects deadlines. Whether brainstorming, copy-editing, crafting press releases, white papers or human interest pieces with pen and paper (or fingers to keyboard), Mario makes good work GREAT!
Jill Kettles
When I say "I love Mario", I mean it in the most endearing way. He's my prized writer that always would do the best he could to help me out with my traveling musical clients. He has an impeccable taste for good music and his use of words are honest, clear and contagious. All the times I would send him - this question - can you help me? And he would. I would always tell others to get in touch with Mario when he was at the Dallas AM News for he do you right. There is only one Mario in my mind.
Pholesha "PJ" Johnson
It is indeed a professional pleasure to work with Mario day-in and day-out! If ideas need to be pushed and thoughts best expressed, Mario is the go-to guy. His honed skill of crafting prose is highly organized with great foresight, creativity, audience engagement and he respects deadlines. Whether brainstorming, copy-editing, crafting press releases, white papers or human interest pieces with pen and paper (or fingers to keyboard), Mario makes good work GREAT!
Jill Kettles
When I say "I love Mario", I mean it in the most endearing way. He's my prized writer that always would do the best he could to help me out with my traveling musical clients. He has an impeccable taste for good music and his use of words are honest, clear and contagious. All the times I would send him - this question - can you help me? And he would. I would always tell others to get in touch with Mario when he was at the Dallas AM News for he do you right. There is only one Mario in my mind.
Pholesha "PJ" Johnson
It is indeed a professional pleasure to work with Mario day-in and day-out! If ideas need to be pushed and thoughts best expressed, Mario is the go-to guy. His honed skill of crafting prose is highly organized with great foresight, creativity, audience engagement and he respects deadlines. Whether brainstorming, copy-editing, crafting press releases, white papers or human interest pieces with pen and paper (or fingers to keyboard), Mario makes good work GREAT!
Jill Kettles
When I say "I love Mario", I mean it in the most endearing way. He's my prized writer that always would do the best he could to help me out with my traveling musical clients. He has an impeccable taste for good music and his use of words are honest, clear and contagious. All the times I would send him - this question - can you help me? And he would. I would always tell others to get in touch with Mario when he was at the Dallas AM News for he do you right. There is only one Mario in my mind.
Credentials
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Creating a Communications Strategy
LinkedInMay, 2022- Nov, 2024 -
Nano Tips for Communicating with Confidence with Selena Rezvani
LinkedInMay, 2022- Nov, 2024 -
Communicating with Empathy
LinkedInDec, 2021- Nov, 2024 -
Content Marketing: Newsletters
LinkedInNov, 2021- Nov, 2024 -
Unlocking Authentic Communication in a Culturally-Diverse Workplace
LinkedInNov, 2021- Nov, 2024 -
Writing White Papers
LinkedInNov, 2021- Nov, 2024 -
Writing a Business Case
LinkedInNov, 2021- Nov, 2024 -
Writing a Compelling Blog Post
LinkedInNov, 2021- Nov, 2024 -
Writing a Press Release
LinkedInNov, 2021- Nov, 2024 -
Writing in Plain Language
LinkedInNov, 2021- Nov, 2024
Experience
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Apex Capital Corp
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United States
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Financial Services
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200 - 300 Employee
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Bilingual Communications Specialist
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Apr 2017 - Present
-- Curate content that supports the brands and marketing strategies of Apex and its subsidiaries. -- Work with all departments at Apex on developing relevant, timely and engaging marketing content. -- Engage business partners and prospective clients through direct mailers, blog pieces, social media posts, web ads, magazine articles, trade shows collateral, email campaigns, etc. -- Weave keywords into set-length content without sacrificing impact, message or readability. -- Queue up content for social media feeds. -- Create and publish content that is relevant and useful to the industry. -- Build new connections, develop healthy relationships with prospects, clients and stakeholders. Show less
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Big Thought
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Public Relations & Marketing Manager
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Aug 2015 - Feb 2017
• Conceived, wrote and published Big Thought stories on websites, social media outlets, and national arts non-profit blogs • Strategized and crafted email marketing blasts, which were scheduled and deployed weekly and monthly via Constant Contact and Mail Chimp • Served as Communications Project Manager for Dallas County branch of the National Endowment for the Arts Musical Theater Songwriting Challenge for High School Students • Wrote press releases announcing Big Thought programs, events, and grants • Leveraged media relations outreach, locally and nationally • Conducted in-house media training for Big Thought program experts • Wrote and edited Big Thought collateral for direct mail marketing, media and school districts • Translated documents for Spanish-speaking parents in the community Show less
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Communications Consulting
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Dallas
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Communications/Public Relations Freelance Work
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Sep 2013 - Aug 2015
• Wrote, edited and coordinated blog articles for McKinnon Patten & Associates, LLC, and TIPS newsletter for bigInk PR & Marketing • Wrote press releases and brochure text for Endicott Public Relations • Served as communications/public relations director for Rockstravaganza in Dallas and Lone Star Fest in Richardson • Consulted and wrote copy for Wheelhouse Marketing & PR and Speakeasy Digital Marketing • Wrote bios for national music artists such as Kevin Fowler, Jim Brickman, and Jeff White • Served as public relations director for the inaugural Bob Wills Fiddle Festival & Contest in Greenville,Texas from 9/2014 to 11/2014 • Planned and executed content for the Bob Wills Fiddle Festival & Contest website and program book, including stories on Greenville Municipal Auditorium and Texan Theater refurbishing • Pitched stories to online, print and television media, and coordinated social media exposure Show less
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bigInk PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Dec 2014 - Mar 2015
• Managed accounts for W Hotel/Cook Hall, Grapevine Craft Brewery, Hutchins BBQ, South Side on Lamar, American Heart Association, Dugg Burger and Savor Dallas • Created press releases, media alerts, and client reports • Brainstormed publicity ideas and pitched them to media outlets • Planned and executed media events • Managed accounts for W Hotel/Cook Hall, Grapevine Craft Brewery, Hutchins BBQ, South Side on Lamar, American Heart Association, Dugg Burger and Savor Dallas • Created press releases, media alerts, and client reports • Brainstormed publicity ideas and pitched them to media outlets • Planned and executed media events
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The Dallas Morning News
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United States
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Newspaper Publishing
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700 & Above Employee
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Music Critic
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Oct 1994 - Aug 2013
Music Critic 10/2008-8/2013 • Served as paper’s primary music critic covering every genre except classical • Conceptualized weekly Local Music Connection blog column including filming Q&A and performance videos each week with homegrown local talent • Planned monthly concert coverage, scheduling freelancers, photo and video assignments • Generated concert reviews, critical essays, blog items, CD reviews, Facebook and Twitter posts, music feature stories and news items • Developed a Texas music column focused on backyard as well as statewide music trailblazers • Interviewed Dolly Parton, Don Henley, Ricky Martin, Jackson Browne, Stevie Nicks, Tim McGraw, Kelly Clarkson, Miranda Lambert, Reba McEntire, Loretta Lynn, Jennifer Lopez, and many others Country/Latin Music Critic 10/1994-10/2008 • Elevated paper’s country music coverage to regional and national level • Established the Dallas Morning News as a go-to source for Latin Music with timely coverage of Tejano, reggaeton, rock en Español, and Latin pop • Interviewed Willie Nelson in person on his tour bus • Interviewed Garth Brooks at Texas Stadium during the filming of his TV special • Introduced Dallas Morning News readers to LeAnn Rimes and Miranda Lambert • Authored numerous movie and book reviews in addition to music reviews Show less
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Education
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1986 - 1988
St. Thomas University
Bachelor of Arts (B.A.), Communication Arts -
1983 - 1985
Miami Dade College
Associate of Arts (A.A.), Journalism
Community
