Barbara Layza Victor
Senior Product Designer at ESW- Claim this Profile
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Inglês Full professional proficiency
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Francês Professional working proficiency
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Espanhol Full professional proficiency
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Português Native or bilingual proficiency
Topline Score
Bio
Hugo Magarifuchi
It was very easy and a pleasure to work with Barbara. In addition to the meticulous organization and attention to detail in her work, she has a lot of knowledge in UX which makes her have excellent arguments to defend her creations. She has incredible potential to lead a team!!
Marcela Noronha
It was amazing to work with Bárbara. Leadership skills, organization, holistic view of the problem, flexibility, and respect for the other's point of view are some of the skills that I can list among others that Barbara has. Her designer mindset and UI knowledge were fundamental to the realization of the project. Gratitude for the partnership! You rock!!!
Hugo Magarifuchi
It was very easy and a pleasure to work with Barbara. In addition to the meticulous organization and attention to detail in her work, she has a lot of knowledge in UX which makes her have excellent arguments to defend her creations. She has incredible potential to lead a team!!
Marcela Noronha
It was amazing to work with Bárbara. Leadership skills, organization, holistic view of the problem, flexibility, and respect for the other's point of view are some of the skills that I can list among others that Barbara has. Her designer mindset and UI knowledge were fundamental to the realization of the project. Gratitude for the partnership! You rock!!!
Hugo Magarifuchi
It was very easy and a pleasure to work with Barbara. In addition to the meticulous organization and attention to detail in her work, she has a lot of knowledge in UX which makes her have excellent arguments to defend her creations. She has incredible potential to lead a team!!
Marcela Noronha
It was amazing to work with Bárbara. Leadership skills, organization, holistic view of the problem, flexibility, and respect for the other's point of view are some of the skills that I can list among others that Barbara has. Her designer mindset and UI knowledge were fundamental to the realization of the project. Gratitude for the partnership! You rock!!!
Hugo Magarifuchi
It was very easy and a pleasure to work with Barbara. In addition to the meticulous organization and attention to detail in her work, she has a lot of knowledge in UX which makes her have excellent arguments to defend her creations. She has incredible potential to lead a team!!
Marcela Noronha
It was amazing to work with Bárbara. Leadership skills, organization, holistic view of the problem, flexibility, and respect for the other's point of view are some of the skills that I can list among others that Barbara has. Her designer mindset and UI knowledge were fundamental to the realization of the project. Gratitude for the partnership! You rock!!!
Credentials
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Enterprise Design Thinking Practitioner
IBMSep, 2022- Oct, 2024 -
Communication and Oratory
Escola ConquerAug, 2021- Oct, 2024 -
Membership Certificate
Interaction Design Foundation (IxDF)Apr, 2021- Oct, 2024 -
Agile Thinking in Projects
Escola Nacional de Administração Pública ENAPDec, 2020- Oct, 2024 -
Introduction to Human-Centered Design
IDEONov, 2020- Oct, 2024 -
Certificado em UX - Formação em UX Design
Design CircuitOct, 2020- Oct, 2024 -
Certificado em UX - Formação em UX, UI e Product Design
UX UnicórnioSep, 2020- Oct, 2024 -
UX Research : Um Guia Prático de Trabalho - by Amyris Fernandez
UdemyAug, 2020- Oct, 2024 -
Advanced Spanish Course
Universidade de BrasíliaJan, 2018- Oct, 2024 -
Advanced French Course
Universidade de BrasíliaJan, 2012- Oct, 2024 -
Internship
Politechnika WrocławskaJan, 2009- Oct, 2024 -
Advanced English Course
Cultura InglesaJan, 2008- Oct, 2024
Experience
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ESW
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Ireland
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Internet Publishing
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200 - 300 Employee
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Senior Product Designer
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Apr 2022 - Present
ESW empowers the world’s best-loved retailers and brands to make global shopping better, safer, simpler and faster, end-to-end. Main responsibilities: • Work with the innovation team to determine our overall R&D product design direction and strategy • Partner with Product Management, Engineering, and other cross-functional teams to turn conceptual workflow ideas into concrete designs • Create and facilitate Design Thinking workshops and Design Sprints to define and test innovative experiences • Collaborate with UX Researchers to facilitate group conversations to help guide and clarify project goals • Advocate for user-centered design processes • Articulate my design rationale to users, engineers, and management visually, orally, and in writing • Understanding of design-thinking best-practices, user-centred design methodologies and how/when to best apply them, continuously improve my craft and team’s design processes • Manage, prioritise and track the workload within tight deadlines • Drive design thinking within the larger Product Design organization and encourage various design-focused problem-solving methodologies
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MB Digital Solutions
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Brazil
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IT Services and IT Consulting
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Co-founder & Product Designer
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Mar 2022 - Sep 2022
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GFT Group
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Product Designer
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Jul 2021 - Apr 2022
I work in an agile team environment providing UX/UI consultancy to GFT's fintech clients. • Communicate with people across the company to understand the rationale behind proposals, and the complex nuances of design problems. • Collaborate with other disciplines including product management, engineering, research, and analytics. • Plan and run user tests; • Map and structure site mappings and user flows; • Design user interfaces for different banking products; • Run competitor analysis; • Hand off digital products to developers and to the product team; • Write articles and share experiences on UX/UI matters with peers;
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Collab.X
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Design
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Co-Founder, Product Designer and Mentor
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Jan 2021 - Apr 2022
I co-founded collab.x design, a collective of UX/UI Designers. • Discover business and user problems; • Do desk research and competitor analysis; • Improve and/or propose digital solutions; • Run tests: usability, A/B, concept; • Plan and run user research; • Manage projects; • Design user interfaces; • Do workshop facilitation; • Guide the client through branding strategy. • Mentor junior UX/UI Designers on their first steps of the career. I co-founded collab.x design, a collective of UX/UI Designers. • Discover business and user problems; • Do desk research and competitor analysis; • Improve and/or propose digital solutions; • Run tests: usability, A/B, concept; • Plan and run user research; • Manage projects; • Design user interfaces; • Do workshop facilitation; • Guide the client through branding strategy. • Mentor junior UX/UI Designers on their first steps of the career.
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UX Researcher
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May 2021 - Jul 2021
I worked in a team environment Gauge providing UX Research and UX Strategy consultancy to big clients with tight-deadlines. • Facilitated workshops; • Planned and ran user research; • Did strategic and data analysis. I worked in a team environment Gauge providing UX Research and UX Strategy consultancy to big clients with tight-deadlines. • Facilitated workshops; • Planned and ran user research; • Did strategic and data analysis.
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UX Designer
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Jan 2018 - May 2021
I have worked with cross-functional team with under tight deadlines. • Facilitated design thinking workshops; • Analyzed research data; • Mapped and reduced processes helping to improve administrative flows; I have worked with cross-functional team with under tight deadlines. • Facilitated design thinking workshops; • Analyzed research data; • Mapped and reduced processes helping to improve administrative flows;
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Brasília University
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Brazil
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Higher Education
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Advisor to the Editorial Board
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2017 - 2018
I worked in an academic publishing environment with a cross-functioning team. • Responsible for all Copyrights matters; • Received and organized works to be selected and published; • Advisor the University of Brasília's Editorial Board. I worked in an academic publishing environment with a cross-functioning team. • Responsible for all Copyrights matters; • Received and organized works to be selected and published; • Advisor the University of Brasília's Editorial Board.
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Abit - Associação Brasileira da Indústria Têxtil e de Confecção
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Brazil
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Non-profit Organizations
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Governmental Relations Advisor
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Jan 2012 - Feb 2014
I represented ABIT and Sinditêxtil-SP in the National Congress and Brazilian Public Administration. The main activities were:• Implementing and monitoring bills, legislation and regulatory proposals;• Helping to design policy strategies; • Taking part in public hearings and advised on negotiations in Congress, ministries and between private associations; • Advocating before the Executive, Legislative and Judiciary branches of the Brazilian administration for sector-specific policy priorities;• Scheduling and taking part in meetings with Congress men;• Studiyng and providing administrative support to the Parliamentary Front in Defense of Textile and Apparel Industry.
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Governmental Relations Intern
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Jan 2010 - Jan 2012
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Research Consultant
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2009 - 2011
In Strategos, I had my first experience as a researcher. In 2009, participated in an electoral poll research project in Brasília. My role involved: • Research methodology choosing, • Application of questionnaires; • Data tabulation; • Data analysis. In Strategos, I had my first experience as a researcher. In 2009, participated in an electoral poll research project in Brasília. My role involved: • Research methodology choosing, • Application of questionnaires; • Data tabulation; • Data analysis.
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AIESEC Alumni Brasil
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Brazil
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Civic and Social Organizations
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1 - 100 Employee
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Exchange Coordinator
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Apr 2010 - Sep 2010
At AIESEC- Brasilia, I acted as Coordinator of Recruitment of Foreigners who wanted to join our educational exchange program. • Recruitment and selection of foreign candidates, • Conduction of interviews, • Hosting them during the exchange period in Brazil. At AIESEC- Brasilia, I acted as Coordinator of Recruitment of Foreigners who wanted to join our educational exchange program. • Recruitment and selection of foreign candidates, • Conduction of interviews, • Hosting them during the exchange period in Brazil.
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Education
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Design Circuit
UX Design -
UX Unicorn
UX Design -
University of Brasília
Bachelor's degree, Political Science and Government