Inês Vila Mona Santiago

Senior UI/UX Designer at XITE
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Contact Information
us****@****om
(386) 825-5501
Location
Aveiro, Aveiro, Portugal, PT
Languages
  • English Professional working proficiency
  • Spanish Professional working proficiency
  • French Elementary proficiency
  • Portuguese Native or bilingual proficiency
  • Dutch Elementary proficiency

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Aakash Sigdel

It is a pleasure working with such a great UX Designer. Inês is communicative, collaborative and a kind person to work with. Her immense knowledge and experience in the field of UX Design really shows on the work she does. She deeply focuses on user centered design and UX flows as well as keeping in mind the platform constraints and developer experience. I feel lucking to work with such passionate and kind person.

Diana Teodoro

Inês is a synonym of passion for UX. As my supervisor, I everyday learn something new from her. She's a creative and open-minded problem solver, really thinking out of the box, and I personally feel super free when working together with her. She's constantly improving her skills and sharing her findings with the team, which gives a dose of daily inspiration to all. I've also learnt to be a better team player having her around, because she's really good with communicating with different teams. Last but not least, one of her strengths is she always keeps everything organised within the team, which has saved our lives multiple times. I have had the pleasure to work with Inês for 2 years now - I can assure any design team would be lucky to have her.

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Credentials

  • Human Mind & Usability
    Nielsen Norman Group
    Jun, 2019
    - Nov, 2024
  • Mobile UX
    Nielsen Norman Group
    Jun, 2019
    - Nov, 2024
  • UX Certified by Nielsen Norman Group
    Nielsen Norman Group
    Jun, 2019
    - Nov, 2024
  • Personas: Turn User Data Into User-Centered Design
    Nielsen Norman Group
    Jun, 2018
    - Nov, 2024
  • Usability Testing
    Nielsen Norman Group
    Jun, 2018
    - Nov, 2024
  • Effective Ideation Techniques for UX Design
    Nielsen Norman Group
    May, 2016
    - Nov, 2024
  • UX Deliverables
    Nielsen Norman Group
    May, 2016
    - Nov, 2024

Experience

    • Netherlands
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior UI/UX Designer
      • Nov 2020 - Present

      As part of the Product Team, I am involved on all Product Design related decisions. - Defining and continuously iterating on the Product vision having in consideration the users needs but also the business value.- Building on the existing core value.- Researching UX plans for new features and product improvements.- Relying on user testing, interviews, surveys, competitor analyses, data and user behaviour predictions to support UX Design decisions.- Working closely with developers, stakeholders and Product Owners since the beginning of the Design process. - Deep knowledge of the product, strengths and weaknesses.- Leading Design brainstorms with stakeholders to create new features and improve existent ones.- Thinking about user flows, creating user journeys, wireframes, prototypes and final UIs.- Defining personas for each platform we're live in.Our team is highly collaborative, respectful and funny to work with. We have different strengths that combined get us to a quality of work that we are proud of.My strengths go to:- Defining cross teams working process.- Working closely with developers and Product Owners to make sure all user journeys and edge cases were thought and provide solutions.- I have a deep understanding of the product and can easily contribute on valuable conversations about priorities and roadmaps, which opens the way for a good UX strategy.- My passion for TV apps UX makes me an advocate of UX arguments to support design decisions.- I'm an apologist for quick interactive processes to measure design impact on the product, and ensure continuous product discovery.- Present ideas and solutions to stakeholders in an engaging way. Show less

    • Sr. UX Designer & Product Owner
      • Jan 2020 - Nov 2020

      I embraced the Product Owner role of the Frontend team for 10 months, while still being part of the Design team.I was mainly responsible for:- having a clear overview of the evolution of a project.- helping with cross team communication and efforts.- defining the development sprints. - distributing the work among the developers.- making sure the team could reach the sprint goals.- creating issues in JIRA, writing user stories and acceptance criteria.- conducting daily stand-ups, sprint plannings, grooming sessions and retrospectives. Show less

    • Sr. UX Visual Designer
      • Jul 2017 - Jan 2020

      - Bringing agile UX knowledge into the working process.- Applying Design sprints to encourage user-centered design thinking, align the team under a shared vision, and get the product to launch faster.- Conducting tests with real users of our products.- Doing UX research and data analyses to find the most desirable features and product improvements.- Finding pain points on user journeys.- Applying Design Principles across channels.- Facilitating and moderating Design Sprints and Brainstorming sessions. - Defining the future of our products. Show less

  • Inês Santiago
    • The Netherlands
    • Interaction Designer & Visual Storyteller
      • Oct 2013 - Jul 2017

      When I moved to The Netherlands I started my visual Dutch language journey! This creative #adutchwordaday project gave me the enthusiasm I needed to learn some vocabulary and also expand my network. Since then I've been collaborating with some magazines, such as Flow Netherlands and Germany. Take a look at it :) http://adutchwordaday.tumblr.com When I moved to The Netherlands I started my visual Dutch language journey! This creative #adutchwordaday project gave me the enthusiasm I needed to learn some vocabulary and also expand my network. Since then I've been collaborating with some magazines, such as Flow Netherlands and Germany. Take a look at it :) http://adutchwordaday.tumblr.com

    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Design lead
      • Mar 2015 - May 2017

      At People's Playground we embrace an agile/scrum process along with Holacracy (a way of running an organization that removes power from a management hierarchy and distributes it across clear roles). This gives me freedom but also a huge responsibility as I am the decision maker on the roles I own.My roles and respective accountabilities are: CONCEPT GENERATION> Researching and creating concepts for new apps> Crafting mood boards based on concepts> Brainstorming app features with the client > Creating the content map of the apps> Setting creative direction> Creating guidelines and setting best practices to improve creative design processesDESIGN (in close connection with developers: measure > learn > build)> UX Research> Ideation sessions> Designing the wireframes according to user stories and personas> Prototyping> UI/UX > Setting the visual style guide of the app> Testing apps during implementation > Researching and organizing design materialsMARKETING> Scanning and organising events> Maintaining social media accounts> Brainstorming and creating presentations for SalesSTRATEGY> Defining the company vision, mission and strategy > Researching consumer trends> Researching the competition Show less

    • Senior Visual Designer
      • Feb 2014 - Mar 2015

      I am working within a team of experts for Smart TV Apps that strives to revolutionize the TV home experience. We love team work and we focus on R&D to create the best TV apps.I have an important role as a senior Visual Designer with developed leading skills. My working day main focus is:> Giving support to the Sales team with the preparation of appealing presentations and innovative concepts.> Having an Active participation on R&D, willing to stay up-to-date on the technology possibilities and transfer them to the design field.> Leading the apps design and production processes within the team, from scratch to delivery and post-analysis. > Brainstorming innovative concepts within team environment. Creating the app content map, wireframes and UI/UX Design, having in mind Client’s needs and user stories. Conceiving appealing visuals that respect implementation and user interactions. > Monitoring implementation phase, maintaining a great and honest relation with the Development team. Testing and comparing final app with the original Designs and be willing to improve if needed. Supervising the app from time to time after delivery and launch, to make sure everything is working properly.> having an entrepreneurs mind that translates exterior and interior insights in company's team profit. Show less

    • Portugal
    • Telecommunications
    • 700 & Above Employee
    • Interaction Designer - MEO
      • Sep 2011 - Mar 2013

      I worked as an interactive & user interface designer within the Interactive TV Services team, translating customer insights into meaningful applications that anticipate people's needs and exceed their expectations: - Developing design ideas from basic concepts to fully worked out design solutions that support and evolve the MEO brand and user experience. - Preparing and maintaining relevant documentation such as user interface guidelines specifications, navigation mechanisms and the visualization of interactive services. - Working within the context of the given UI standards, process and tools with a high level of independence. - Testing BETA applications. - Being involved in Focus Group qualitative research to better understand people needs and create relevant solutions for targeted lifestyles. - Doing extensive research and in-depth study before the design phase. - Involved in the creation of roadmaps of future product solutions, focusing on value creation for people and business. www.meo.pt Show less

    • Co-founder & Creative
      • May 2010 - Aug 2011

      With Short we embraced artistic projects involving: - concept development - art direction - illustration - animation - social media: content creation, implementation of campaigns, engage the community, moderation. With Short we embraced artistic projects involving: - concept development - art direction - illustration - animation - social media: content creation, implementation of campaigns, engage the community, moderation.

    • Visual & Interactive Designer - Freelancer
      • 2008 - 2011

  • Gracia Arts Project Gallery
    • Barcelona Area, Spain
    • Digital & Craft Artist at LUSO in CAT exhibition
      • Jan 2010 - Jan 2010

      Luso in Cat - an exhibition by a group of Portugese artists that want to present themselves in the artistic community of Barcelona. The show contained a range of interpretations of the Catalan culture and life, from each artist's point of view. My work for this exhibition was an interactive video projection (created with Processing) on the outside wall that people could play with it freely. The interactive elements of the video (real crafted objects) were also exposed in the gallery. Luso in Cat - an exhibition by a group of Portugese artists that want to present themselves in the artistic community of Barcelona. The show contained a range of interpretations of the Catalan culture and life, from each artist's point of view. My work for this exhibition was an interactive video projection (created with Processing) on the outside wall that people could play with it freely. The interactive elements of the video (real crafted objects) were also exposed in the gallery.

  • Otroplan
    • Barcelona Area, Spain
    • Creative & Graphic Designer
      • 2009 - 2010

      Creative team of designers and animators who strive to produce beautiful, meaningful experimental Motion Graphics. I was mostly responsible for the concept development, art direction and stop motion animation. http://otroplan.com/ Creative team of designers and animators who strive to produce beautiful, meaningful experimental Motion Graphics. I was mostly responsible for the concept development, art direction and stop motion animation. http://otroplan.com/

    • E-Learning Providers
    • 1 - 100 Employee
    • Art Direction & Interaction Designer
      • Jun 2006 - Dec 2009

      I worked as an Interaction designer within a multidisciplinary e-learning services team for vibrant companies such as Vodafone, Accenture, Pestana Hotels and Sonangol. Responsible for: - creating meaningful and relevant solutions for the content of e-Learning couses - developing interactive design guidelines to empower learning skills. - designing user friendly layouts across platforms. - empowering the Company brand through graphic and digital new design solutions. I worked as an Interaction designer within a multidisciplinary e-learning services team for vibrant companies such as Vodafone, Accenture, Pestana Hotels and Sonangol. Responsible for: - creating meaningful and relevant solutions for the content of e-Learning couses - developing interactive design guidelines to empower learning skills. - designing user friendly layouts across platforms. - empowering the Company brand through graphic and digital new design solutions.

  • Estudio Mariscal
    • Barcelona Area, Spain
    • Motion Graphics Designer (internship)
      • Apr 2009 - Jul 2009

      Colaboration with graphic, web and audiovisual teams in the following projects: - video editing for the animation film "Chico & Rita". - animation and sound editing for "Camper" web autumn-winter 2010. - banner animation for "Petrus" awl birthday. - images for "Happy Harbour-Shenzhen-China". - sound editing of "Hospital San Pau de Déu" web animations. - concept and production of the video for the exhibition "Mariscal Drawing Life" in the London Design Museum. http://www.mariscal.com Show less

    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Multimedia Designer
      • Jan 2002 - Nov 2002

      I worked as a graphic design and multimedia developer. I worked as a graphic design and multimedia developer.

Education

  • Universidade de Aveiro
    graduation, Global Design
    2001 - 2006
  • Aalto University
    Summer School, Design Thinking
    2004 - 2004
  • Universidad Pontificia de Salamanca
    Erasmus Program, Audiovisual communication
    2000 - 2001
  • Universidade de Aveiro
    graduation, New Media Technology
    1997 - 2001
  • IDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO)
    Master's degree, Motion Graphics
    2008 - 2009

Community

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