Experience

Evolution Road LLC

• Advertising Services
• 1 - 100 Employee

• Senior Consultant

  • Jul 2022 - Present

  Responsible for developing digital marketing strategies optimizing campaign impact with experience in developing omni-channel strategy and implementation planning Responsible for developing digital marketing strategies optimizing campaign impact with experience in developing omni-channel strategy and implementation planning



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Vice President, Audience and Communication Strategy

  • 2019 - Aug 2023

  Team leader of the audience and communication strategy group responsible for delivering desired brand outcomes through defining audience journeys, audience segments, personas, and communication strategy Team leader of the audience and communication strategy group responsible for delivering desired brand outcomes through defining audience journeys, audience segments, personas, and communication strategy



Allergan

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Associate Director, Multi-Channel Marketing

  • 2017 - Oct 2019

  Key player in creating and optimizing over $10 million in customer engagement initiatives integrating a variety of marketing channels for brands within the gastroenterology and psychiatry portfolios Key player in creating and optimizing over $10 million in customer engagement initiatives integrating a variety of marketing channels for brands within the gastroenterology and psychiatry portfolios



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• Senior Director, Strategic CRM Solutions

  • 2015 - 2016

  Cross functional leader with sales and account responsibility to develop and optimize CRM strategic solutions to build new business in the pharmaceutical/bio-tech sector Directed the new global corporate healthcare vertical go to market strategy outlining the market landscape, strategic drivers, value proposition and positioning and launch strategy. Cross functional leader with sales and account responsibility to develop and optimize CRM strategic solutions to build new business in the pharmaceutical/bio-tech sector Directed the new global corporate healthcare vertical go to market strategy outlining the market landscape, strategic drivers, value proposition and positioning and launch strategy.



Razorfish Healthware

• Greater New York City Area

• Senior Account Director

  • 2014 - 2015

  Senior account leader responsible for transforming the Biogen Multiple Sclerosis franchise digital media and analytic plans from a brand siloed approach to a franchise level strategy and investment model Senior account leader responsible for transforming the Biogen Multiple Sclerosis franchise digital media and analytic plans from a brand siloed approach to a franchise level strategy and investment model



Rosetta

• United States
• Advertising Services
• 100 - 200 Employee

• Account Director

  • 2011 - 2013

  Team leader for Samsca, a hyponatremia treatment from Otsuka Agency Pharmaceuticals, with responsibility to increase organizational awareness and brand differentiation through digital innovation. Team leader for Samsca, a hyponatremia treatment from Otsuka Agency Pharmaceuticals, with responsibility to increase organizational awareness and brand differentiation through digital innovation.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • 2010 - 2011

  Account lead on the digital and relationship marketing agency of record business for Orencia, an established rheumatoid arthritis brand from Bristol-Myers Squibb. Reported to the President. Account lead on the digital and relationship marketing agency of record business for Orencia, an established rheumatoid arthritis brand from Bristol-Myers Squibb. Reported to the President.



Medicus LifeBrands

• VP, Account Director

  • May 2006 - 2009

  Agency lead for pre-launch and launch of Multaq, a major cardiovascular agent from Sanofi-Aventis Led 10-member agency team that delivered $4 million in agency revenue in 2008. Agency lead for pre-launch and launch of Multaq, a major cardiovascular agent from Sanofi-Aventis Led 10-member agency team that delivered $4 million in agency revenue in 2008.



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Worlwide and US Marketing

  • 1991 - 2006

  Global Launch Team - Worldwide Marketing Group, Chantix Developed global brand platform and product launch strategies accounting for multi-national commercial development needs and requirements U.S. Brand Team – Cardiovascular / Metabolic Marketing Group, U.S. Marketing, Norvasc Developed annual U.S. operating plans that achieved brand forecasts. Worked across sales management and U.S. local marketing teams to guarantee alignment and ability to execute plans. Additional Roles: Sales and Marketing Research Show less