Federico Fermini Castromán
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Bio
Experience
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Audio.Ad
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Jul 2017 - Present
Digital Product Manager at Audio.ad.Planning and innovation of audio advertising products.Project management based on the pillars of agility and usability.Evaluation and monitoring of quality, both in the operation and in the support teams.In charge of the digital audio business' operations.Leading the Business development team: online radio, audio streaming globally, with special focus in podcast and programmatic.
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Apr 2015 - Jun 2017
In charge of:Planning and campaign implementation to the main brands in LatamAffiliation and media relationship with the top Spanish speaking media in Latam and US Hispanics markets.
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Clarin Global - CMD
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Argentina
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IT Services and IT Consulting
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1 - 100 Employee
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Nov 2014 - Apr 2015
-Traffic and monetization team leader: coordination of implementation, optimization, monitoring and reporting tasks. Helping with the monetization of the main publishing sites in Latin America (Grupo Clarín, Grupo Copesa, Milenio.mx, Elcolombiano.com, among others).-Custom purchase and optimization of ad slots in Publishers.-Organization and planning of internal communication between the sales team and the traffic team.
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Jul 2011 - Oct 2014
- In charge of the programmatic sales both in CMD's own inventory (Tn.com, Ciudad.com.ar, Eltrecetv.com.ar, Cienradios.com, Clubcupon.com, among others), and in the partner network.- Results-oriented campaign planning (CPM / CPC / CPA) in CMD inventory and associated publishers.- Operation of adserving and monetization platforms: e-planning, DFP, Right Media Exchange and Google ADX.- Daily analysis of reports. Decision-making based on analysis with the emphasis on maximizing profits.- Global Scouting of new partners to expand the reach of the CMD (Media buying) network.- Deal and negotiation with partners (adnetworks and advertisers) campaign providers.- Oriented to continuous improvement at a personal and group level, considering the objectives presented by the company and proposing new challenges. Show less
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Admotion S.R.L.
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Argentina
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Advertising Services
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1 - 100 Employee
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Traffic Executive
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Jul 2010 - Jun 2011
Applied in the adaptation of formats and administration of advertising campaigns for the Microsoft Italy account. Applied in the adaptation of formats and administration of advertising campaigns for the Microsoft Italy account.
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E-Planning
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United States
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Internet Publishing
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1 - 100 Employee
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Jul 2009 - Jul 2010
-Adaptation of creative pieces to the standard formats of E-planning AdMagic, both in programming and animation.-Development of new formats according to customer needs.-Troubleshooting of code implementation problems both in parts and in sites.-Supporting the Customer Service area in the analysis of problems related to the execution of Rich Media formats.-Support in troubleshooting statistical discrepancies.-On boarding to the new members of the Rich Media team.-Knowledge of Html, Action Script 2 (basic) and understanding of Javascript actions. Show less
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Apr 2009 - Jun 2009
-Troubleshooting and advising a wide range of client's demands related with online advertising integration.-Develop of good practice guidelines, and analysis of issues with ads on the sites.-Troubleshooting the implementation and correct display of Rich Media ads depends on my good performance under pressure conditions.
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Education
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Universidad de Buenos Aires
Licenciado en Ciencias de la Comunicación, comunication, advertising, creativity -
Universidad de A Coruna
Business Administration and Management, General -
Universidad de Buenos Aires
Profesor en Ciencias de la Comunicación, Estudios sobre comunicación y medios -
Universidad Nacional de Tres de Febrero
Diplomatura en Comunicación Política y de Gobierno, Political Communication -
Organization of American States (OAS)
El Gobierno en la Era de las Redes Sociales, Political Science and Government