Manager, Publicity and Promotions

• Oct 2021 - Present

Lead and assist with theatrical, digital, television, web, festival, lifestyle and exhibition projects and releases.PUBLICITY- Create pitches and strategic angles for media communications- Secure review, interview, feature coverage on broadcast, print and online Canadian and international outlets- Create and edit media coverage and wrap up reports, press kits, press releases, production notes, review snapshots, social media kits, publicity directives, event breakdowns and full press day packages for staff and talent (schedules, car grids, etc.)- Maintain daily media monitoring manually and through specialized platforms (ex. Meltwater)- Handle in-person and digital press days, tours, events, screenings and premieres, from bookings to talent handling- Lead full publicity campaigns for festival titles (including Toronto International Film Festival)PROMOTIONS- Plan, brainstorm and manage multiple promotional campaigns for various clients / titles simultaneously- Research and create targeted outreach lists for broadcast, online, grassroots and influencer campaigns; develop relationships with partners- Secure cross-promotional, gifting and contesting opportunities across Canada- Execute paid and un-paid influencer campaigns from start to finish- Analyze marketing briefs and prepare SOW / social media kits- Ensure smooth run of events through communications- Handle and maintain winner communications, email database, work-back schedules, etc.- Produce creative materials through platforms such as Adobe Photoshop- Provide weekly / campaign status reports and analytics- Lead brainstorming and client calls- Use specialized ticketing platforms, from screening creation to customer support - Handle national screenings / eventsADDITIONAL- Budget / PO management- Assist with corporate screenings, exhibition launches and online events- Interview, train and oversee a team of interns / coordinators- Participate in social media management / content creation

Publicist

• Jan 2020 - Oct 2021

Publicity and Promotions Coordinator

• Jun 2018 - Jan 2020

Promotions and Publicity Intern

• Apr 2017 - Oct 2017

- Assisted with daily media monitoring by pulling print, broadcast, online clippings through Infomart and manual search for various clients - Participated in brainstorming for promotional campaigns supporting future film releases - Assisted in managing Toronto based press screenings (check-in, collection of initial reactions, follow-up communication) - Assisted in managing promotional screenings for clients’ releases in Toronto (communication with theatre managers, check-in, scanning GoFoBo passes, managing VIP lists and dealing with guests) - Used MailChimp and created promotional and informational emails - Created materials and email templates for promotional partners, events, promotional screenings, press screenings, announcements, invites - Secured promotional partnerships and coverage across Canada - Participated in various meeting, updated weekly status reports and publicity and promotions wrap up reports for clients - Supported the team throughout TIFF 2017 by scheduling, handling, assisting at interviews, press days and premieres