Sara vonDohren
Director, Demand Generation at Vivun- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Perri Bronson
Sara is a well rounded marketing leader with a keen focus on results and she is a joy to work with. She can own the strategy and execution for powerful programs from field marketing, to paid advertising, social, direct mail, and customer events. Highly collaborative across the go-to-market, Sara partners closely with Product Marketing, Brand, and Sales to ensure messaging is impactful and consistent across channels. She is a creative problem solver, and has a special talent for building initiatives from the ground up, presenting the vision, and staying accountable to goals.
Greg Howard
I was lucky to have Sara alongside my journey through two separate companies. She is an extraordinary talent in terms of demand generation -- running the full gamut from ABM to digital/SEO to marketing operations to field events -- as well as being a great content generator and storyteller. But what really sets her apart is her constant willingness to punch above her weight class, eagerly solving problems that no one asked her to while being a jolt of positive energy on the team. Her public speaking is terrific -- how many marketing professionals can lead a session on ABM via 6Sense and have the sales team eating out of her hand by the end? She is a tremendous find and I wish you wouldn't hire her, because I want to. Again.
Perri Bronson
Sara is a well rounded marketing leader with a keen focus on results and she is a joy to work with. She can own the strategy and execution for powerful programs from field marketing, to paid advertising, social, direct mail, and customer events. Highly collaborative across the go-to-market, Sara partners closely with Product Marketing, Brand, and Sales to ensure messaging is impactful and consistent across channels. She is a creative problem solver, and has a special talent for building initiatives from the ground up, presenting the vision, and staying accountable to goals.
Greg Howard
I was lucky to have Sara alongside my journey through two separate companies. She is an extraordinary talent in terms of demand generation -- running the full gamut from ABM to digital/SEO to marketing operations to field events -- as well as being a great content generator and storyteller. But what really sets her apart is her constant willingness to punch above her weight class, eagerly solving problems that no one asked her to while being a jolt of positive energy on the team. Her public speaking is terrific -- how many marketing professionals can lead a session on ABM via 6Sense and have the sales team eating out of her hand by the end? She is a tremendous find and I wish you wouldn't hire her, because I want to. Again.
Perri Bronson
Sara is a well rounded marketing leader with a keen focus on results and she is a joy to work with. She can own the strategy and execution for powerful programs from field marketing, to paid advertising, social, direct mail, and customer events. Highly collaborative across the go-to-market, Sara partners closely with Product Marketing, Brand, and Sales to ensure messaging is impactful and consistent across channels. She is a creative problem solver, and has a special talent for building initiatives from the ground up, presenting the vision, and staying accountable to goals.
Greg Howard
I was lucky to have Sara alongside my journey through two separate companies. She is an extraordinary talent in terms of demand generation -- running the full gamut from ABM to digital/SEO to marketing operations to field events -- as well as being a great content generator and storyteller. But what really sets her apart is her constant willingness to punch above her weight class, eagerly solving problems that no one asked her to while being a jolt of positive energy on the team. Her public speaking is terrific -- how many marketing professionals can lead a session on ABM via 6Sense and have the sales team eating out of her hand by the end? She is a tremendous find and I wish you wouldn't hire her, because I want to. Again.
Perri Bronson
Sara is a well rounded marketing leader with a keen focus on results and she is a joy to work with. She can own the strategy and execution for powerful programs from field marketing, to paid advertising, social, direct mail, and customer events. Highly collaborative across the go-to-market, Sara partners closely with Product Marketing, Brand, and Sales to ensure messaging is impactful and consistent across channels. She is a creative problem solver, and has a special talent for building initiatives from the ground up, presenting the vision, and staying accountable to goals.
Greg Howard
I was lucky to have Sara alongside my journey through two separate companies. She is an extraordinary talent in terms of demand generation -- running the full gamut from ABM to digital/SEO to marketing operations to field events -- as well as being a great content generator and storyteller. But what really sets her apart is her constant willingness to punch above her weight class, eagerly solving problems that no one asked her to while being a jolt of positive energy on the team. Her public speaking is terrific -- how many marketing professionals can lead a session on ABM via 6Sense and have the sales team eating out of her hand by the end? She is a tremendous find and I wish you wouldn't hire her, because I want to. Again.
Experience
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Vivun
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director, Demand Generation
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Jul 2022 - Present
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Senior Manager, Demand Generation
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Jul 2021 - Jul 2022
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Harness
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United States
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Software Development
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700 & Above Employee
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Sr Manager, Marketing Operations & Programs
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Apr 2020 - Jul 2021
As the Leader of Global Programs and Ops, I oversaw all aspects of Demand Generation and developed a GTM program playbook centered on revenue success KPIs. Campaigns my team drove customer and partner virtual events and webinar series, ABM campaigns, new product releases GTM strategy, virtual webinar series, data analytics and reporting, and targeted asset promotion.
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Marketing Operations Manager
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Aug 2018 - Apr 2020
Was brought on to build out the Marketing Operations function from the ground up including campaign management, corporate communications, MarTech stack, and a lead management process in collaboration with the SDR team.
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Glassdoor
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United States
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Technology, Information and Internet
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700 & Above Employee
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Associate Marketing Operations Manager
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Nov 2017 - Aug 2018
Marketing Operations team lead responsible for lead lifecycle management, compliance, KPI metric tracking and reporting, attribution, and campaign operations. Acted as a technical consultant to the programs team by providing metric analysis and campaign performance insights and making data-driven recommendations to maximize lead gen performance.
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Marketing Operations Specialist, Database
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May 2017 - Nov 2017
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Marketing Operations Contractor
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May 2016 - May 2017
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Education
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University of San Francisco
Bachelor's Degree, Psychology, Minor in Business Administration -
Semester At Sea / ISE
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