Experience

Brut.

• France
• Online Audio and Video Media
• 200 - 300 Employee

• Account director

  • Mar 2020 - Present

  My main clients: Volkswagen, Orange, BNP Paribas, PayPal As an account director, in an upcoming 100% social media such as Brut, and within the sales and brand content team, my mission are: Build for my clients their brand content strategy in order to help them gain share of voice regarding the commitments that matter to them Coordinate internal (journalists, production, post-production) and external teams to produce the best content for my clients: videos, stories, newsletters, podcasts, long format... Work with the data team to have a perfect understanding of the ongoing conversations about my clients and their commitments, and to analyze the impact of our content Develop Brut's commercial activity by finding new sources of revenue and running new programs Show less



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Director

  • Sep 2016 - Mar 2020

  As an Account Director in a worldwide social media agency, We Are Social, I develop B2C and B2B social media, content and influence strategies for my clients, in french and in english. I manage a team of consultants, project managers and community managers, and work on a daily basis with strategic planers and creatives. Google - Think With Google > Responsible for the Twitter, activation & influence strategy to reach a B-level / C-level target to promote Google's B2B offer, Think with Google. > Global supervision of the community management & creative team We Love Cinema - BNP Paribas Group > Responsible for the social media strategy of the brand (Instagram, Facebook, Twitter and Snapchat) > Global supervision of the community management and paid media team > Monthly activation to promote partnership between BNP Paribas and major movies such as Kingsman, Ready Player One or Mission Impossible 6 > Coordination with the paid media and the data & reporting team BNP Paribas Corporate > Responsible for the content creation of the global corporate Instagram account of BNP Paribas > Creation of an influencer program gathering photographers from all around the world to feed the account with photos & stories of change Cardif - BNP Paribas Group > Responsible for the B2C social strategy to promote Cardif's insurance offers. > Creation of a paid media campaign with ROI objectives to generate leads. > Creation of B2C and B2B brandbooks to rejuvenate the brand and define its tone & maner. L'Occitane en Provence > Responsible for the social (Facebook / Instagram) & influence strategy for the launch of a new product : Overnight Reset > Production of assets for the global Instagram feed and declinaison for local markets. Adidas Football > Production of social video assets (Instagram stories, video for Twitter & Facebook) starring football players (Presnel Kimpembe, Lucas Moura, Julian Draxler) for the launch of 3 new boots : Red Limit, Blue Blast et Turbocharge. Show less



La Netscouade

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Content Producer

  • May 2012 - Aug 2016

  La Netscouade is a French web agency working with political and institutional clients. As an editorial consultant, I worked on a day-to-day basis with developers, artistic directors and journalists to help my clients improve their editorial strategy and become medias. I had to find creative but cost-effective ideas to produce subject matter content and policy-related digital content. La Netscouade is also a well implemented agency in the French start-up scene, so I had to be well aware of the current digital organizing trends. Selected Achievements: - Creation of several workshops on how to manage social media and how to be a web-writer for my clients - Helping the French Government in its communication strategy to explain new laws with creative contents I also work for CutCutProd, the content production unit of the web agency La Netscouade. We produce videos, interviews, reports, long-form articles, motion-design videos, one-page websites and richmedia contents with a strong focus on storytelling and innovation. I am in charge of the day-to-day content, brand content and video production : - Consulting missions for my clients based on data and analytics to improve their brandcontent and richmedia strategy - Pitching creative ideas and writing all the contents - Following-up the projects from A to Z Selected Achievements: - Creation, coordination and follow up of several richmedia content (webdocumentary about the committed youth in the Arab world, web series for the Erasmus Program, transmedia project about the Brexit for French TV… ) - Audit and consulting for several arabic medias (As Safir in Lebanon, Al Ghad in Jordan) in their digital transformation for the Safirlab Program : editorial and social media strategy - Business development of the digital production agency Show less



Festival Coupé Court

• Bordeaux

• Communication officer

  • Sep 2011 - May 2012

  Coupé Court is a French short-films festival in Bordeaux. As a communications officer I was in charge of : - PR - Organising the event - Writing all of the communication medium Coupé Court is a French short-films festival in Bordeaux. As a communications officer I was in charge of : - PR - Organising the event - Writing all of the communication medium



French Consulate of San Francisco

• Région de la baie de San Francisco , États-Unis

• Press and communication officer

  • Jul 2011 - Sep 2011

  I was in charge of the transitory management of the service «multimedia production». I produced all the contents for the Consulate : articles about the French life in the Bay Area, videos and reports of the events, press reviews for the French Embassy. I was also the community manager of the Consulate, and in charge of the digital PR. Selected Achievements: - Creation of a video series : « Live from the Silicon Valley » about French people succeeding in the Valley - Launching the Twitter account of the French Consulate Show less



Optimus

• Puteaux

• Internship in corporate communication

  • Jun 2010 - Jul 2010

  Agence spécialisée dans la communication de mobilisation. Stagiaire auprès de la directrice conseil en communication et de la chargée de clientèle. Responsable du dossier Marseille Capitale Européenne de la Culture: - Conseil en communication interne - Benchmarks sur le recrutement de bénévoles - Plans de communication Agence spécialisée dans la communication de mobilisation. Stagiaire auprès de la directrice conseil en communication et de la chargée de clientèle. Responsable du dossier Marseille Capitale Européenne de la Culture: - Conseil en communication interne - Benchmarks sur le recrutement de bénévoles - Plans de communication