Kyle Webber
Director of Performance Marketing at Parachute Home- Claim this Profile
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Bio
Zaid Ramadan
Kyle is one of the few people I have worked with that truly possess a passion for digital marketing, and because of that passion his work ethic and body of work are noticeable and infectious. For various websites, Kyle has been able to easily identify the greatest areas of opportunity no matter the channel, and he also contains the knowledge to implement those ideas. Many digital marketers seem to either process high level and strategic knowledge, or technical/implementation knowledge, and Kyle is one of the few that possesses both. His knowledge and understanding in both SEO and paid acquisition helped separate our agency from the competition.
Tiffany Massaro 鄧樂怡
Kyle is very knowledgeable with everything relates to internet marketing such as SEO, PPC, Google analytic. We are very lucky to have Kyle as our Market Manager who always provide us insights, trends and recommendations on internet marketing strategies. Kyle is also very patience with his clients and always willing to share his knowledge. I must say I enjoyed working with Kyle and I learned a lot from him in the past year. Kyle is definite an asset to your team.
Zaid Ramadan
Kyle is one of the few people I have worked with that truly possess a passion for digital marketing, and because of that passion his work ethic and body of work are noticeable and infectious. For various websites, Kyle has been able to easily identify the greatest areas of opportunity no matter the channel, and he also contains the knowledge to implement those ideas. Many digital marketers seem to either process high level and strategic knowledge, or technical/implementation knowledge, and Kyle is one of the few that possesses both. His knowledge and understanding in both SEO and paid acquisition helped separate our agency from the competition.
Tiffany Massaro 鄧樂怡
Kyle is very knowledgeable with everything relates to internet marketing such as SEO, PPC, Google analytic. We are very lucky to have Kyle as our Market Manager who always provide us insights, trends and recommendations on internet marketing strategies. Kyle is also very patience with his clients and always willing to share his knowledge. I must say I enjoyed working with Kyle and I learned a lot from him in the past year. Kyle is definite an asset to your team.
Zaid Ramadan
Kyle is one of the few people I have worked with that truly possess a passion for digital marketing, and because of that passion his work ethic and body of work are noticeable and infectious. For various websites, Kyle has been able to easily identify the greatest areas of opportunity no matter the channel, and he also contains the knowledge to implement those ideas. Many digital marketers seem to either process high level and strategic knowledge, or technical/implementation knowledge, and Kyle is one of the few that possesses both. His knowledge and understanding in both SEO and paid acquisition helped separate our agency from the competition.
Tiffany Massaro 鄧樂怡
Kyle is very knowledgeable with everything relates to internet marketing such as SEO, PPC, Google analytic. We are very lucky to have Kyle as our Market Manager who always provide us insights, trends and recommendations on internet marketing strategies. Kyle is also very patience with his clients and always willing to share his knowledge. I must say I enjoyed working with Kyle and I learned a lot from him in the past year. Kyle is definite an asset to your team.
Zaid Ramadan
Kyle is one of the few people I have worked with that truly possess a passion for digital marketing, and because of that passion his work ethic and body of work are noticeable and infectious. For various websites, Kyle has been able to easily identify the greatest areas of opportunity no matter the channel, and he also contains the knowledge to implement those ideas. Many digital marketers seem to either process high level and strategic knowledge, or technical/implementation knowledge, and Kyle is one of the few that possesses both. His knowledge and understanding in both SEO and paid acquisition helped separate our agency from the competition.
Tiffany Massaro 鄧樂怡
Kyle is very knowledgeable with everything relates to internet marketing such as SEO, PPC, Google analytic. We are very lucky to have Kyle as our Market Manager who always provide us insights, trends and recommendations on internet marketing strategies. Kyle is also very patience with his clients and always willing to share his knowledge. I must say I enjoyed working with Kyle and I learned a lot from him in the past year. Kyle is definite an asset to your team.
Experience
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Parachute Home
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United States
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Retail Furniture and Home Furnishings
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100 - 200 Employee
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Director of Performance Marketing
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May 2021 - Present
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Business Group Resources
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Business Consulting and Services
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1 - 100 Employee
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Advisor
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Nov 2018 - Present
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Right Side Up
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United States
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Advertising Services
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1 - 100 Employee
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Interim Head of Growth | Touch of Modern
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Oct 2018 - Jun 2021
• P&L management of 8 figure marketing budget • Increased overall marketing efficiency and aggregate ROAS by 120% • Maintained positive EBITDA while scaling budgets nearly 4X YoY • Developed a reporting system focused on incrementality which resulted in an 80% increase in efficiency in media allocation • P&L management of 8 figure marketing budget • Increased overall marketing efficiency and aggregate ROAS by 120% • Maintained positive EBITDA while scaling budgets nearly 4X YoY • Developed a reporting system focused on incrementality which resulted in an 80% increase in efficiency in media allocation
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StudyBlue
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United States
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E-Learning Providers
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1 - 100 Employee
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Director of Marketing
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Feb 2016 - Jul 2018
• Lead a team responsible for performance marketing and marketing analytics • Increased conversion rate by >40% YOY within first six months • Fully rebuilt account structures and turned several paid channels profitable for the first time • Decreased top funnel CPAs by >90% • Created first ROI-positive, bottom-funnel campaign tactics • Lead a team responsible for performance marketing and marketing analytics • Increased conversion rate by >40% YOY within first six months • Fully rebuilt account structures and turned several paid channels profitable for the first time • Decreased top funnel CPAs by >90% • Created first ROI-positive, bottom-funnel campaign tactics
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Teespring
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United States
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Technology, Information and Internet
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300 - 400 Employee
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Senior Manager | Performance Marketing
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Jan 2015 - Jan 2016
• Pitched, designed, and implemented a new marketplace working with product and marketing which became 30% of revenue mix • Managed 7 figure monthly marketing budget • Built SEO, SEM platforms from scratch, implementing various technical implementations and regular audits • Started content marketing strategies which included link acquisition, landing page creation, and a full blog redesign with a complete content marketing plan designed to drive traffic and conversions • Worked with data team to create an internal analytics system for the marketing team Case Study: Show less
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AdLift Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Director of Digital Marketing
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Aug 2013 - Jan 2015
Managed a team of SEO and SEM specialists for a clientele ranging from F500 to tech and E-commerce startups. Specializing in search ROI, our organic team focused on technical audits, link acquisition, content marketing, and E-commerce optimization while our paid acquisition team specialized in display, retargeting and paid search for clients of varying spend levels and demands. • Averaged over 45% YOY organic traffic numbers• Completely overhauled existing e-commerce platforms• Built foundations for paid acquisition channels• Fine-tuned many existing paid channels • Developed content marketing strategies for top-performing blogs• Established search-friendly site architecture for various e-commerce platforms Show less
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Senior Manager | Growth
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2013 - Aug 2014
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Milestone Inc
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United States
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Advertising Services
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200 - 300 Employee
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Sr. Growth Manager
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2012 - Aug 2013
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AlphaGraphics
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United States
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Printing Services
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1 - 100 Employee
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Acquisition Manager
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Oct 2011 - Nov 2012
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Varsity Sports Boosters
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Greater San Diego Area
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Founder
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Mar 2007 - Apr 2010
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