Diana Cantu Corcoran

Senior Account Director at Sunshine Sachs Morgan & Lylis
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US

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Bio

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Experience

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Senior Account Director
      • Dec 2022 - Present

      Austin, Texas Metropolitan Area

    • Account Director
      • Oct 2020 - Dec 2022

      Austin, Texas, United States

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Director
      • Jan 2020 - May 2020

      Austin, Texas Area

    • Account Director
      • May 2017 - Jan 2020

      Austin, Texas Area

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Jun 2016 - May 2017

      Greater New York City Area Oversaw day-to-day PR initiatives for hospitality and lifestyle brands including iPic Entertainment (Los Angeles, New York and New Jersey locations), Volkswagen, TAO Group and more. Managed account teams and led daily activities including research, planning, implementation and evaluation of PR services while meeting deadlines and maintaining client budgets. Drove bottom-line results through action-oriented communications campaigns comprised of media relations, creative partnerships, events… Show more Oversaw day-to-day PR initiatives for hospitality and lifestyle brands including iPic Entertainment (Los Angeles, New York and New Jersey locations), Volkswagen, TAO Group and more. Managed account teams and led daily activities including research, planning, implementation and evaluation of PR services while meeting deadlines and maintaining client budgets. Drove bottom-line results through action-oriented communications campaigns comprised of media relations, creative partnerships, events, press conferences, integrated marketing, and digital and social media content. Maintained and leveraged longstanding relationships with top-tier media and influencers to generate editorial coverage across all media platforms on national and regional levels; have secured feature placements in outlets such as Architectural Digest, Eater, Hospitality Design, Fox Business Network, Los Angeles Times and Zagat. Show less

    • United States
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Account Manager
      • Aug 2015 - Jun 2016

      New York, New York Executed public relations strategies for a range of luxury travel, food & beverage, consumer lifestyle and tech brands, including Four Seasons Hotels and Resorts, Expedia, Inc., Stella Artois, Clyde May’s Whiskey, Bevy and Zola. Supported each brand via creative communications campaigns; was central both to development and execution. Activities included new product and property launches, press events, targeted media and social influencer outreach, media desksides, awards and speaking… Show more Executed public relations strategies for a range of luxury travel, food & beverage, consumer lifestyle and tech brands, including Four Seasons Hotels and Resorts, Expedia, Inc., Stella Artois, Clyde May’s Whiskey, Bevy and Zola. Supported each brand via creative communications campaigns; was central both to development and execution. Activities included new product and property launches, press events, targeted media and social influencer outreach, media desksides, awards and speaking opportunities, and product sample trafficking. Deepened relationships with key national, regional and local editors, reporters and producers; proactively pitched relevant contacts with client news and exclusive story angles, generating coverage in top-tier publications including Los Angeles Times, Travel + Leisure, Robb Report, Forbes and Architectural Digest. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Dec 2014 - Aug 2015

      New York, NY Responsible for media relations and public relations campaign efforts for a variety of luxury travel and hospitality accounts including Montage Beverly Hills, Montage Laguna Beach, Omni Mount Washington Resort, The Omni Grove Park Inn and Eilan Hotel & Spa, among others. Past Client Successes: Assisted in the launch of two 5-star hotels and the renovation of five luxury resorts; Coordinated successful New York City media events for clients including Montage Hotels & Resorts; Garnered… Show more Responsible for media relations and public relations campaign efforts for a variety of luxury travel and hospitality accounts including Montage Beverly Hills, Montage Laguna Beach, Omni Mount Washington Resort, The Omni Grove Park Inn and Eilan Hotel & Spa, among others. Past Client Successes: Assisted in the launch of two 5-star hotels and the renovation of five luxury resorts; Coordinated successful New York City media events for clients including Montage Hotels & Resorts; Garnered client exposure in high-profile target media outlets including New York Times, Los Angeles Times, Today Show, Condé Nast Traveler and Travel + Leisure.

    • Assistant Account Executive
      • Dec 2013 - Dec 2014

      New York, NY

    • Account Coordinator
      • Dec 2012 - Dec 2013

      New York, NY

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Travel & Hospitality Intern
      • May 2012 - Dec 2012

      New York, NY

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Public Relations Intern
      • Apr 2012 - May 2012

      San Antonio, TX

    • Marketing & PR Committee Chair
      • Jul 2010 - May 2012

      San Antonio, Texas Area

    • France
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Service Associate
      • Nov 2009 - May 2012

      San Antonio, Texas Area Consistently demonstrated exemplary customer service skills and built a loyal client base; Exceeded personal sales goals by over 15%, contributing to approximately 19% of total stores sales; Assisted in employee recruitment and development

    • Service Associate
      • Jan 2012 - Feb 2012

      Rome Area, Italy Served as the US Ambassador for Louis Vuitton North America at the Rome Etoile Maison store opening; Assisted with planning and coordinating the store opening red carpet event; Led morning briefs and assisted in the training of core sales staff

Education

  • The University of Texas at San Antonio
    Bachelor of Arts (B.A.) in Communications, Public Relations, Minor in Business Administration

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