Experience

Locate2u

• Australia
• Technology, Information and Media
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2022 - Present

  Within 6 months, promoted to CMO of Zoom2u Technologies (ASX : Z2U). Leading a team of 15 marketing creatives driving attention to our SaaS delivery management / route planner app Locate2u. - Take the lead with our team and partner agencies to craft standout marketing programs. Building world-class marketing campaigns that have scaled globally. - Dive deep into understanding the ins and outs of the global mobility and delivery sectors, and crafting marketing strategies to achieve… Show more Within 6 months, promoted to CMO of Zoom2u Technologies (ASX : Z2U). Leading a team of 15 marketing creatives driving attention to our SaaS delivery management / route planner app Locate2u. - Take the lead with our team and partner agencies to craft standout marketing programs. Building world-class marketing campaigns that have scaled globally. - Dive deep into understanding the ins and outs of the global mobility and delivery sectors, and crafting marketing strategies to achieve our brand and business goals. - Be the go-to person for marketing discussions with our Ops, SEO, video, and writing teams. We're not just about executing our marketing plans but also shaping the direction of our broader logistics and delivery sectors. - Lead and inspire the team, setting the tone, vision, and structure to help them produce their best work. Tasks include: - Secure overall budget. - Define topline objectives. - Set qualitative goals. - Define metrics of achievement. - Obtain CEO alignment and buy-in. - Course-correct throughout the year. - Set team member and team goals. (KPI's) - Allocate budget across the team. - Define marketing strategies to achieve goals. - Select campaigns to achieve strategies. - Interlock expenses with accounting. - Work and build with campaign managers to execute campaigns. - Work and build with web developers to optimise the website for SEO and CRO. - Manage expenses day to day. - Report on progress and results with MarkOps. - Analyse ROI of activities.

• Head of Growth Marketing

  • Jun 2022 - Nov 2022

  B2B Marketing Listed on the ASX: Z2U - Zoom2u Technologies. Within 4 months, we went from 25 to 250 leads per week. Within 6 months, we created our first viral video with over 2,500,000 views (zero ad spend). Locate2u (Zoom2u) is a B2B SaaS platform Our solution helps businesses improve their route efficiency and customer delivery experience while reducing the time it takes to plan routes. The way I like to explain it is that we provide similar technology that… Show more B2B Marketing Listed on the ASX: Z2U - Zoom2u Technologies. Within 4 months, we went from 25 to 250 leads per week. Within 6 months, we created our first viral video with over 2,500,000 views (zero ad spend). Locate2u (Zoom2u) is a B2B SaaS platform Our solution helps businesses improve their route efficiency and customer delivery experience while reducing the time it takes to plan routes. The way I like to explain it is that we provide similar technology that Uber uses and can inject that into any business to improve the delivery experience. Many use Locate2u as an added benefit to separate themselves from competitors. Responsible for brand, narrative and demand generation through both paid and organic digital marketing throughout Europe, America, Canada, ANZ and India. Ensuring the team has a clear understanding of goals, target metrics, timeframes and strategy. Accountable for committing the marketing team to achieving outcomes. With an allocated budget, achieve buy-in and support from the CEO and executive peers. One of my tasks is to clearly communicate the goals, metrics of success, and high-level strategy to the marketing team. Ensuring the alignment, delegation of responsibilities for spending budget, executing campaigns, and reporting on results throughout the team.



UNSW

• Australia
• Higher Education
• 700 & Above Employee

• Senior Contributor - Marketing Program

  • Jul 2020 - Present

  Industry guest lecturer within the MBA program and Marketing Society mentor. Industry guest lecturer within the MBA program and Marketing Society mentor.



YouTube

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Content Creator

  • Jan 2017 - Present

  2.5 Million views with just 7,000 subscribers. I create, record and produce educational content on YouTube. Google: Creator Louis ------------------- ACHIEVEMENTS ------------------- ★ 2.5M+ organic views ★ Rank top 3 globally for 30+ keywords through SEO ★ Consistently reach 5,000 intent viewers daily ★ Achieve 10% MoM growth in viewership ★ Achieved growth through ZERO paid media or advertising ★ Maintain 99% community engagement rate ★ Stream… Show more 2.5 Million views with just 7,000 subscribers. I create, record and produce educational content on YouTube. Google: Creator Louis ------------------- ACHIEVEMENTS ------------------- ★ 2.5M+ organic views ★ Rank top 3 globally for 30+ keywords through SEO ★ Consistently reach 5,000 intent viewers daily ★ Achieve 10% MoM growth in viewership ★ Achieved growth through ZERO paid media or advertising ★ Maintain 99% community engagement rate ★ Stream across YouTube, Twitch, & Facebook simultaneously with over 1,500 concurrent viewers ------------------- TASKS ------------------- ✔ End to end creation of videos ranging from 10 minutes to 30 minutes (Plan, record, edit, render, post, optimise, SEO) ✔ Develop strategic partnerships with global talent and brands. www.youtube.com/louispee Show less 2.5 Million views with just 7,000 subscribers. I create, record and produce educational content on YouTube. Google: Creator Louis ------------------- ACHIEVEMENTS ------------------- ★ 2.5M+ organic views ★ Rank top 3 globally for 30+ keywords through SEO ★ Consistently reach 5,000 intent viewers daily ★ Achieve 10% MoM growth in viewership ★ Achieved growth through ZERO paid media or advertising ★ Maintain 99% community engagement rate ★ Stream… Show more 2.5 Million views with just 7,000 subscribers. I create, record and produce educational content on YouTube. Google: Creator Louis ------------------- ACHIEVEMENTS ------------------- ★ 2.5M+ organic views ★ Rank top 3 globally for 30+ keywords through SEO ★ Consistently reach 5,000 intent viewers daily ★ Achieve 10% MoM growth in viewership ★ Achieved growth through ZERO paid media or advertising ★ Maintain 99% community engagement rate ★ Stream across YouTube, Twitch, & Facebook simultaneously with over 1,500 concurrent viewers ------------------- TASKS ------------------- ✔ End to end creation of videos ranging from 10 minutes to 30 minutes (Plan, record, edit, render, post, optimise, SEO) ✔ Develop strategic partnerships with global talent and brands. www.youtube.com/louispee Show less



EPM Partners

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Lead

  • Aug 2020 - Jul 2022

  A Microsoft brand - B2B SaaS Marketing EPM Partners (pmo365) is a B2B SaaS & professional managed services solution. My job is to build, lead and execute the global marketing strategy for pmo365 to generate sales qualified leads. ----- RESPONSIBILITIES ----- ★ Lead, build and execute the Marketing Strategy for pmo365. Started in Australia, and is now expanding globally throughout Western Europe, North America and Singapore. ★ Educate, develop and grow a team of… Show more A Microsoft brand - B2B SaaS Marketing EPM Partners (pmo365) is a B2B SaaS & professional managed services solution. My job is to build, lead and execute the global marketing strategy for pmo365 to generate sales qualified leads. ----- RESPONSIBILITIES ----- ★ Lead, build and execute the Marketing Strategy for pmo365. Started in Australia, and is now expanding globally throughout Western Europe, North America and Singapore. ★ Educate, develop and grow a team of marketing rock stars. ★ Enable a fast-paced culture of positive doers to drive business results. ★ Responsible for the day-to-day marketing strategy execution to accelerate lead generation. ★ Responsible for website development and strategy. ★ Create new, and grow existing campaigns. ★ Manage marketing budgets and associated programs to support business growth and development. ★ Complete market analysis against key competitors focusing on product, price, customer profiles and market position. -------------------> ACHIEVEMENTS -------------------> — Within 6 months, we increased Month-on-Month B2B qualified lead Generation (SQL's) from 4 per month to 40+ per week. Within 1 year, SQL's were up 65+ per week. — Increasing year-on-year website growth across Australia (1,342.6%), United States (1,397.5%) & United Kingdom (1,051.4%). — Awarded company culture award by CEO. — Built pmo365 website, funnels and strategy for international expansion across the United States and European markets. Securing first client in Europe & North America. — Hosted pmo365 most successful webinar in the company's history. 140+ qualified B2B registrations with an 80% show-up rate. — Created a successful marketing mentor program with leading universities around Australia. UNSW, University of Sydney and Macquarie University. — Modernise branding throughout the company in all departments. Including proposals, logo's, quotes, and decks. Show less A Microsoft brand - B2B SaaS Marketing EPM Partners (pmo365) is a B2B SaaS & professional managed services solution. My job is to build, lead and execute the global marketing strategy for pmo365 to generate sales qualified leads. ----- RESPONSIBILITIES ----- ★ Lead, build and execute the Marketing Strategy for pmo365. Started in Australia, and is now expanding globally throughout Western Europe, North America and Singapore. ★ Educate, develop and grow a team of… Show more A Microsoft brand - B2B SaaS Marketing EPM Partners (pmo365) is a B2B SaaS & professional managed services solution. My job is to build, lead and execute the global marketing strategy for pmo365 to generate sales qualified leads. ----- RESPONSIBILITIES ----- ★ Lead, build and execute the Marketing Strategy for pmo365. Started in Australia, and is now expanding globally throughout Western Europe, North America and Singapore. ★ Educate, develop and grow a team of marketing rock stars. ★ Enable a fast-paced culture of positive doers to drive business results. ★ Responsible for the day-to-day marketing strategy execution to accelerate lead generation. ★ Responsible for website development and strategy. ★ Create new, and grow existing campaigns. ★ Manage marketing budgets and associated programs to support business growth and development. ★ Complete market analysis against key competitors focusing on product, price, customer profiles and market position. -------------------> ACHIEVEMENTS -------------------> — Within 6 months, we increased Month-on-Month B2B qualified lead Generation (SQL's) from 4 per month to 40+ per week. Within 1 year, SQL's were up 65+ per week. — Increasing year-on-year website growth across Australia (1,342.6%), United States (1,397.5%) & United Kingdom (1,051.4%). — Awarded company culture award by CEO. — Built pmo365 website, funnels and strategy for international expansion across the United States and European markets. Securing first client in Europe & North America. — Hosted pmo365 most successful webinar in the company's history. 140+ qualified B2B registrations with an 80% show-up rate. — Created a successful marketing mentor program with leading universities around Australia. UNSW, University of Sydney and Macquarie University. — Modernise branding throughout the company in all departments. Including proposals, logo's, quotes, and decks. Show less



ReadiNow

• Australia
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2017 - Jan 2020

  B2B SaaS Marketing Headhunted by the Country Manager to work as the Head of Marketing reporting directly to the CEO. My role was to build and lead a marketing team of 6 to drive business opportunities, leads, customers, retention and partners. ------------------- ACHIEVEMENTS ------------------- ★ Increased website organic traffic by 25% MoM ★ Increased online sales qualified leads sign-up by 100% YoY ★ Launched NEW website www.readinow.com ★ Built the entire… Show more B2B SaaS Marketing Headhunted by the Country Manager to work as the Head of Marketing reporting directly to the CEO. My role was to build and lead a marketing team of 6 to drive business opportunities, leads, customers, retention and partners. ------------------- ACHIEVEMENTS ------------------- ★ Increased website organic traffic by 25% MoM ★ Increased online sales qualified leads sign-up by 100% YoY ★ Launched NEW website www.readinow.com ★ Built the entire marketing team from scratch with a happy, productive, and high EQ atmosphere in Governance, Risk and Compliance... ★ End-to-end implementation of partner program (affiliate marketing) as a revenue driver ------------------- ROLE DUTIES ------------------- ✔ End to end implementation of inbound marketing best practices from strategic planning to execution ✔ Built and manage a cross-functional team of 6 passionate marketers, designers and developers to strategise, deliver, and measure strategic marketing plans that build new and existing sales pipeline to grow customer base globally ✔ Liaise with other departments to guide a unified approach to customer service, distribution, sales that meet enterprise demands ✔ Plan and organise marketing functions and operations (product development, branding, communications), and ensure they project the company’s unique “voice.” ✔ Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital) ✔ Develop new strategic partnerships that help ReadiNow push the boundaries (e.g. Facebook, LinkedIn, Twitter...) Show less B2B SaaS Marketing Headhunted by the Country Manager to work as the Head of Marketing reporting directly to the CEO. My role was to build and lead a marketing team of 6 to drive business opportunities, leads, customers, retention and partners. ------------------- ACHIEVEMENTS ------------------- ★ Increased website organic traffic by 25% MoM ★ Increased online sales qualified leads sign-up by 100% YoY ★ Launched NEW website www.readinow.com ★ Built the entire… Show more B2B SaaS Marketing Headhunted by the Country Manager to work as the Head of Marketing reporting directly to the CEO. My role was to build and lead a marketing team of 6 to drive business opportunities, leads, customers, retention and partners. ------------------- ACHIEVEMENTS ------------------- ★ Increased website organic traffic by 25% MoM ★ Increased online sales qualified leads sign-up by 100% YoY ★ Launched NEW website www.readinow.com ★ Built the entire marketing team from scratch with a happy, productive, and high EQ atmosphere in Governance, Risk and Compliance... ★ End-to-end implementation of partner program (affiliate marketing) as a revenue driver ------------------- ROLE DUTIES ------------------- ✔ End to end implementation of inbound marketing best practices from strategic planning to execution ✔ Built and manage a cross-functional team of 6 passionate marketers, designers and developers to strategise, deliver, and measure strategic marketing plans that build new and existing sales pipeline to grow customer base globally ✔ Liaise with other departments to guide a unified approach to customer service, distribution, sales that meet enterprise demands ✔ Plan and organise marketing functions and operations (product development, branding, communications), and ensure they project the company’s unique “voice.” ✔ Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital) ✔ Develop new strategic partnerships that help ReadiNow push the boundaries (e.g. Facebook, LinkedIn, Twitter...) Show less



Five by Five Global

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2015 - Jul 2017

  Digital Marketing Agency (B2B & B2C) My primary role as a Marketing Manager was to produce digital marketing campaigns for some of the worlds most innovative companies. Common tasks included setting up email automations, website strategies, paid advertising, webinars, SEO, social media to events. I was the first employee in the Sydney office and assisted in its launch within Australia. Brands: — Activision: Call of Duty, Skylanders, Destiny — Riot Games: League of Legends… Show more Digital Marketing Agency (B2B & B2C) My primary role as a Marketing Manager was to produce digital marketing campaigns for some of the worlds most innovative companies. Common tasks included setting up email automations, website strategies, paid advertising, webinars, SEO, social media to events. I was the first employee in the Sydney office and assisted in its launch within Australia. Brands: — Activision: Call of Duty, Skylanders, Destiny — Riot Games: League of Legends (Largest game in the world at the time) — Audi — Twitter — Sony — BizCover (B2B Insurance) Tasks Include: - Account Management - Use data to tailor results to clients and use data visualisation tools to complement the required narrative - Managing event and paid social advertising for tier one clients across Facebook, Google Ads, Twitter, Reddit, LinkedIn and Snapchat - Digital display having to work within both the United Kingdom and Los Angeles time zones simultaneously for large scale projects - Managed end to end retargeting and new acquisition digital marketing campaigns - Media agency management (MEC) - Managing a dedicated Facebook account manager reserved for the highest ads spend in the Oceania region - Website and mobile design flow - Managing multiple social media and community channels in different verticals from Gaming to B2B insurance (Engagement, Targeting, Planning, Listening, Analytics) - Film production, editing, and management - Rich media asset management across multiple AAA gaming titles (Call of Duty, Destiny, Skylanders) - HR: Interviewing candidates and engaging the community to find excellent talent - ICT: Managing and troubleshooting all facets of hardware and software throughout the Sydney office (I was the tech guy) - Generating business: Leads, creating and presenting custom briefs for clients - CRM Management: HubSpot (Admin level) Show less Digital Marketing Agency (B2B & B2C) My primary role as a Marketing Manager was to produce digital marketing campaigns for some of the worlds most innovative companies. Common tasks included setting up email automations, website strategies, paid advertising, webinars, SEO, social media to events. I was the first employee in the Sydney office and assisted in its launch within Australia. Brands: — Activision: Call of Duty, Skylanders, Destiny — Riot Games: League of Legends… Show more Digital Marketing Agency (B2B & B2C) My primary role as a Marketing Manager was to produce digital marketing campaigns for some of the worlds most innovative companies. Common tasks included setting up email automations, website strategies, paid advertising, webinars, SEO, social media to events. I was the first employee in the Sydney office and assisted in its launch within Australia. Brands: — Activision: Call of Duty, Skylanders, Destiny — Riot Games: League of Legends (Largest game in the world at the time) — Audi — Twitter — Sony — BizCover (B2B Insurance) Tasks Include: - Account Management - Use data to tailor results to clients and use data visualisation tools to complement the required narrative - Managing event and paid social advertising for tier one clients across Facebook, Google Ads, Twitter, Reddit, LinkedIn and Snapchat - Digital display having to work within both the United Kingdom and Los Angeles time zones simultaneously for large scale projects - Managed end to end retargeting and new acquisition digital marketing campaigns - Media agency management (MEC) - Managing a dedicated Facebook account manager reserved for the highest ads spend in the Oceania region - Website and mobile design flow - Managing multiple social media and community channels in different verticals from Gaming to B2B insurance (Engagement, Targeting, Planning, Listening, Analytics) - Film production, editing, and management - Rich media asset management across multiple AAA gaming titles (Call of Duty, Destiny, Skylanders) - HR: Interviewing candidates and engaging the community to find excellent talent - ICT: Managing and troubleshooting all facets of hardware and software throughout the Sydney office (I was the tech guy) - Generating business: Leads, creating and presenting custom briefs for clients - CRM Management: HubSpot (Admin level) Show less



BenQ Corporation

• Taiwan
• Consumer Electronics
• 700 & Above Employee

• B2B Marketing Specialist

  • Jan 2012 - Mar 2015

  B2B & B2C - Education Software & Hardware With 40,000+ employee's. BenQ is a world-leading human technology and solutions hardware provider. Software, technology, lifestyle business, healthcare, and education. - Digital Marketing - Formulate and execute on marketing and sales activities throughout Australia for BenQ's new Audio division. Creating meticulous marketing plans for execution after contract end. - Managing B2B Local area marketing, maintaining strong reseller and… Show more B2B & B2C - Education Software & Hardware With 40,000+ employee's. BenQ is a world-leading human technology and solutions hardware provider. Software, technology, lifestyle business, healthcare, and education. - Digital Marketing - Formulate and execute on marketing and sales activities throughout Australia for BenQ's new Audio division. Creating meticulous marketing plans for execution after contract end. - Managing B2B Local area marketing, maintaining strong reseller and distributor relationships. - Lead and maintain quality and consistency of marketing messaging and delivery of marketing materials into appropriate channels. - Maintain adequate SCM measures to ensure set product turns, stock levels and sales consistency. Monitor the category to keep healthy channel growth. - Keep an internal focus on primary individual product segments as defined by the Country Manager and together with the global team in head office - Taipei. - Assisting in HR initiatives. Hiring sales and marketing personnel. - Showcasing and demonstrating new educational technology (eLearning - IFP) to teachers K-12 and events throughout Australia. Show less B2B & B2C - Education Software & Hardware With 40,000+ employee's. BenQ is a world-leading human technology and solutions hardware provider. Software, technology, lifestyle business, healthcare, and education. - Digital Marketing - Formulate and execute on marketing and sales activities throughout Australia for BenQ's new Audio division. Creating meticulous marketing plans for execution after contract end. - Managing B2B Local area marketing, maintaining strong reseller and… Show more B2B & B2C - Education Software & Hardware With 40,000+ employee's. BenQ is a world-leading human technology and solutions hardware provider. Software, technology, lifestyle business, healthcare, and education. - Digital Marketing - Formulate and execute on marketing and sales activities throughout Australia for BenQ's new Audio division. Creating meticulous marketing plans for execution after contract end. - Managing B2B Local area marketing, maintaining strong reseller and distributor relationships. - Lead and maintain quality and consistency of marketing messaging and delivery of marketing materials into appropriate channels. - Maintain adequate SCM measures to ensure set product turns, stock levels and sales consistency. Monitor the category to keep healthy channel growth. - Keep an internal focus on primary individual product segments as defined by the Country Manager and together with the global team in head office - Taipei. - Assisting in HR initiatives. Hiring sales and marketing personnel. - Showcasing and demonstrating new educational technology (eLearning - IFP) to teachers K-12 and events throughout Australia. Show less