Jennifer Lloyd

Senior Director of University Communications, Executive Editor of Gold & Blue Magazines at St. Mary's University
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(386) 825-5501
Location
US
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Kay O'Donnell

Jennifer Lloyd was an outstanding adjunct professor for Our Lady of the Lake University's Mass Communication program. She teaches with passion and a depth of knowledge that inspires her students to work hard and set high goals for themselves. Her ability to apply practical, everyday professional insight is a tremendous asset as is her understanding of the "new tools" of the modern journalist.

Angela Morris

Jennifer and I are friends from our days working together at the San Antonio Express-News. She is naturally gregarious and social, and people respond to her personality by wanting to talk--A great character trait for a journalist. Jennifer is curious about the topics she covers, she is enthusiastic about her work and motivated to do a good job with any story she covers. She also doesn't hesitate to learn new multimedia skills and she's become experienced producing videos and podcasts.

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Credentials

  • Marketing Tools: SEO
    LinkedIn
    Aug, 2021
    - Oct, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Aug, 2021
    - Oct, 2024

Experience

  • St. Mary's University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Director of University Communications, Executive Editor of Gold & Blue Magazines
      • Jul 2019 - Present

      • Oversees News and Information, Media Relations, Social Media and is Magazines Executive Editor• University Media Relations: Cultivates faculty across the university as media experts and serves as the primary media contact for more than 600 media mentions and 50 op-ed placements each year.• Social Media: Oversees the social media team, multi-platform strategy development for the university-level channels. Directs development of video and photo assets.• Executive Editor of Gold & Blue and Gold & Blue Law Edition magazines. Drives optimization of content for digital distribution and SEO.• Enterprise-Level and Executive-Level Crisis Communications: Develops and disseminates internal and external messaging to address a variety of crisis situations. Provides timely information to community members and the media. Oversees COVID-19 and other emergency information dissemination.• Provides strategic guidance and proofreading for the suite of communications assets developed by University Communications.• Guides thoughtful incorporation of diversity, equity and inclusion efforts into communications storytelling strategy.• Mentors team members to develop skills, confidence and innovation in their approach to communications. Show less

    • Director of University Communications, Editor of Gold & Blue Magazines
      • Oct 2017 - Jun 2019

      • Oversaw News and Information, Media Relations, Social Media for the entire University and acted as Magazines Editor• Oversaw the launch and continuing publication of an award-winning biannual School of Law magazine in Fall 2017 • Continued to oversee School of Law marketing. Led an increase of the School of Law’s admissions digital marketing, using advanced digital marketing approaches via Google ads, social media ads, and outdoor placements with mobile remarketing.

    • Director of Law Communications
      • Sep 2014 - Oct 2017

      • Led development of an advertising and marketing campaign for prospective J.D. students. This resulted in a significantly larger incoming St. Mary’s Law class of J.D. students, defying the national trend of declining School of Law enrollment. The campaign included integrated video, digital, billboard and print advertisements, as well as email and direct mail marketing pieces and social media posts. These achievements were accomplished on a tight budget and timeline, and assisted in generating about $2.8 million for the School of Law through enrollment.• Expanded traditional and new media engagement outreach programs. This resulted in 23 percent more press releases and media pitches to showcase School of Law faculty, students and programs, resulting in placements in national and international outlets including: New York Times, Washington Post, Wall Street Journal, USA Today and the Guardian.• Launched social media campaigns resulting in a 30% increase in followers and boosted engagement with School of Law social media accounts. Show less

  • Thought Bubble Studio
    • United States
    • Public Relations and Communications Services
    • Founder
      • May 2014 - Present

      • Founded a thought leadership services company that offers content creation, media and social media strategy, and coaching to enable individuals and organizations to share expertise, meet business objectives, and gain recognition and credibility in their fields. Thought Bubble Studio enables its clients to gain status and reputation, which often result in new customer requests, speaking and leadership opportunities, and industry recognition. • Founded a thought leadership services company that offers content creation, media and social media strategy, and coaching to enable individuals and organizations to share expertise, meet business objectives, and gain recognition and credibility in their fields. Thought Bubble Studio enables its clients to gain status and reputation, which often result in new customer requests, speaking and leadership opportunities, and industry recognition.

  • San Antonio Express-News
    • United States
    • Newspaper Publishing
    • 200 - 300 Employee
    • Metro Reporter
      • Oct 2009 - Sep 2014

      • Produced more than 1,000 print and breaking news web pieces with a focus on higher education and scientific and technology research. Covered a range of metro beats, such as city government, K-12 education, higher education and scientific research.

    • Features Reporter
      • May 2008 - Oct 2009

      • Wrote weekly 210SA cover stories on a variety of pop culture topics geared toward the 18 to 39 demographic.

  • Our Lady of the Lake University
    • United States
    • Higher Education
    • 400 - 500 Employee
    • Mass Communication Lecturer
      • Aug 2010 - May 2012

      • While working full time as a reporter with the San Antonio Express-News, I also taught Newsgathering, Advanced Online Journalism and related topics to college students in the evenings. • While working full time as a reporter with the San Antonio Express-News, I also taught Newsgathering, Advanced Online Journalism and related topics to college students in the evenings.

  • The University of Texas at Austin
    • United States
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant
      • Sep 2007 - May 2008

      • While earning a Master’s of Arts in Journalism at UT, I also served as an editor for college students engaged in journalism programs. • While earning a Master’s of Arts in Journalism at UT, I also served as an editor for college students engaged in journalism programs.

  • Texas McCombs School of Business
    • United States
    • Higher Education
    • 700 & Above Employee
    • Magazine and Public Relations Intern
      • Sep 2007 - Dec 2007

      • Created public relations material for special programs, stories for McCombs School of Business magazines, weekly news briefs for e-mail distribution and podcasts. • Created public relations material for special programs, stories for McCombs School of Business magazines, weekly news briefs for e-mail distribution and podcasts.

  • San Antonio Express-News
    • United States
    • Newspaper Publishing
    • 200 - 300 Employee
    • Features Reporter Intern
      • May 2007 - Aug 2007

      • Wrote in-depth feature stories for the SA Life section and youth-oriented briefs for the weekly 210SA publication and websites. • Wrote in-depth feature stories for the SA Life section and youth-oriented briefs for the weekly 210SA publication and websites.

  • Austin Monthly Magazine
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Contributing Writer/Editorial Intern
      • Jan 2007 - May 2007

      • Wrote a variety of pieces from a profile to smaller items on upcoming events. • Wrote a variety of pieces from a profile to smaller items on upcoming events.

  • Victoria Advocate
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Arts and Nonprofits Reporter
      • Feb 2005 - Aug 2006

      • Produced articles about arts and nonprofit organizations and breaking news, often as the only reporter and photographer on duty. • Worked with internal design teams to craft a new design and image for the paper. • Produced articles about arts and nonprofit organizations and breaking news, often as the only reporter and photographer on duty. • Worked with internal design teams to craft a new design and image for the paper.

  • The Seattle Times
    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Reporting Intern
      • Mar 2004 - Sep 2004

      • Wrote articles covering Northwest personalities and topics for the Features and Metro sections and The Times of Snohomish County. • Wrote articles covering Northwest personalities and topics for the Features and Metro sections and The Times of Snohomish County.

  • The Seattle Post-Intelligencer
    • State Legislature Reporting Intern
      • Jan 2004 - Mar 2004

      • Developed story ideas and wrote articles covering the Washington State Legislature. • Developed story ideas and wrote articles covering the Washington State Legislature.

Education

  • St. Mary's University
    Master of Business Administration (M.B.A.), Greehey MBA for Values-Driven Leaders
    2015 - 2016
  • The University of Texas at Austin
    M.A., Journalism
    2006 - 2008
  • University of Washington
    B.A., Communication (Journalism)
    2000 - 2004

Community

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