Growth Marketing Manager, Paid Search

• Jan 2023 - Present

Growth Marketing Manager, Paid Search

• Nov 2021 - Dec 2022

Senior Account Manager, PPC

• Jun 2021 - Nov 2021

Account Manager, PPC

• Jul 2020 - Jun 2021

Sr. Paid Search Analyst

• Jan 2020 - Jul 2020

Paid Search Analyst

• Jul 2019 - Dec 2019

Paid Search Analyst

• Apr 2019 - Jul 2019

• Perform day-to-day campaign bid management and execute tactics across multiple search engines (Google, Microsoft Advertising) to exceed goals and maximize return on ad spend • Identify opportunities to expand search efforts by conducting ongoing keyword research and expansion • Adjust campaign structuring across all lines of business and their regions to maximize relevance • Monitor and analyze search campaign performance on Excel to drive continuous improvements in conversions and leads in multiple lines of business for Kaiser Permanente • Generate weekly and monthly reporting for all major metrics, goals, and revenue tracking and present insights and recommendations to the client team on a weekly basis through status calls

SEM Premium Account Specialist

• May 2018 - Apr 2019

• Provide support to Strategic Account Managers and Account Executives through extensive SEM reporting, account analyzation and optimization implementation • Assist with account optimization, ad copy editing, budget adjustments, ad extension implementation, and provide input on actionable insights to improve revenue and ROI • Deep knowledge in using Bing Ads UI, Bing Ads Editor, Power BI and Excel as well as UCM tools to make large-scale account changes, and implement optimization strategies

Cohort Captain

• Jan 2018 - Apr 2019

• Educate and encourage a cohort of 30+ individuals in launching their careers in digital marketing by participating in 200+ hours of workshops, hands-on training, and client based projects• Manage 50+ digital marketing workshops including SEM, SEO, Paid Social (Facebook Blueprint and Twitter Flight School), Excel, and Data Analytics (Google Analytics, Salesforce, and Tableau)• Mentor individuals in soft skills ranging from resume and cover letter workshops, to mock interviews and portfolio development • Collaborate with a team of sixteen captains in the planning and execution of weekly lessons

Cohort Ambassador

• Jan 2018 - Apr 2019

• Organize reunions and facilitate regular cross-cohort gathers once a month• Update cohorts on upcoming events related to professional development, digital marketing industry, and special events• Promote alumni involvement and serve as a liaison between other cohort ambassadors and HQ• Report to Director of Human Development

Digital Marketing Apprentice

• Aug 2017 - Jan 2018

• Participated in 200+ hours of workshops, hands-on training, and client based projects to further develop and apply skills• Enhanced in-demand digital marketing fundamentals ranging from SEO, SEM, Google Analytics, Google Ads, Paid Social, Excel, and media planning• Created paid search and social campaigns for Girls Leadership client project to promote their summer camp program• Client project results lead to permanent digital marketing internship with Girls Leadership

Personal Banker

• Oct 2015 - Nov 2018

• Maintain strong relationships with clients by understanding their financial goals and needs • Quarterly sales goals exceeded by 150% through outbound calling and appointment setting • Master referral opportunities to grow portfolio in order to segment partners such as Home Loan Officers, Financial Advisors, and Business Partners • Maintain strong relationships with clients by understanding their financial goals and needs • Quarterly sales goals exceeded by 150% through outbound calling and appointment setting • Master referral opportunities to grow portfolio in order to segment partners such as Home Loan Officers, Financial Advisors, and Business Partners

Digital Marketing Intern

• Dec 2017 - May 2018

• Develop a marketing strategy and schedule to grow followers and engagement on social media • Conduct keywords research and create ad copy targeting different locations and demographics to promote summer camp sign ups • Create informative post on summer camp schedule and activities based on webinars • Took on the role of copywriter by creating scripts and directing the production of videos • Develop a marketing strategy and schedule to grow followers and engagement on social media • Conduct keywords research and create ad copy targeting different locations and demographics to promote summer camp sign ups • Create informative post on summer camp schedule and activities based on webinars • Took on the role of copywriter by creating scripts and directing the production of videos

Marketing Intern

• Mar 2017 - Aug 2017

• Created a marketing strategy to attract new clients using email campaigns • Discovered accounts that could benefit from Reactful services to grow book of business by practicing Account-Based Marketing strategy • Target specific contact to generate 500+ leads • Set up web conferences with potential clients to demonstrate the product • Created a marketing strategy to attract new clients using email campaigns • Discovered accounts that could benefit from Reactful services to grow book of business by practicing Account-Based Marketing strategy • Target specific contact to generate 500+ leads • Set up web conferences with potential clients to demonstrate the product

Operations Lead

• Nov 2011 - Sep 2015

• Lead a team of 20+ customer service associates and trained them on handling customer service issues • Responsible for analyzing store budgets and setting weekly goals for various departments within the store • Tasked with making sure all financial documents such as invoices, credit card applications and employee documentation are properly completed • Conducted interviews for potential employees and was tasked with overseeing new hire orientations • Lead a team of 20+ customer service associates and trained them on handling customer service issues • Responsible for analyzing store budgets and setting weekly goals for various departments within the store • Tasked with making sure all financial documents such as invoices, credit card applications and employee documentation are properly completed • Conducted interviews for potential employees and was tasked with overseeing new hire orientations