Chase Anderson
Regional Vice President - Trading, Mid-Atlantic at MiQ- Claim this Profile
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Topline Score
Bio
James Gillies
Chase is an incredibly hard working individual who truly cares about his clients and gives it all when it comes to delivering results. Managing and mentoring Mr Anderson was an absolute pleasure and I am genuinely excited to see where his professional career goes as he further develops. I very much hope our paths cross again some day.
James Gillies
Chase is an incredibly hard working individual who truly cares about his clients and gives it all when it comes to delivering results. Managing and mentoring Mr Anderson was an absolute pleasure and I am genuinely excited to see where his professional career goes as he further develops. I very much hope our paths cross again some day.
James Gillies
Chase is an incredibly hard working individual who truly cares about his clients and gives it all when it comes to delivering results. Managing and mentoring Mr Anderson was an absolute pleasure and I am genuinely excited to see where his professional career goes as he further develops. I very much hope our paths cross again some day.
James Gillies
Chase is an incredibly hard working individual who truly cares about his clients and gives it all when it comes to delivering results. Managing and mentoring Mr Anderson was an absolute pleasure and I am genuinely excited to see where his professional career goes as he further develops. I very much hope our paths cross again some day.
Credentials
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AppNexus Platform Certificate: Buy-Side Essentials
AppNexusDec, 2016- Nov, 2024
Experience
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MiQ
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United States
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Advertising Services
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700 & Above Employee
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Regional Vice President - Trading, Mid-Atlantic
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Feb 2022 - Present
Lead daily trading operations for entire Mid-Atlantic region delivering $100M in revenue. Coordinate with vendors to adopt leading-edge technology to address emerging enterprise needs and fortify trading performance. Optimize regional infrastructure by refining operational processes, workforce engagement, and macro-level landscape trends in partnership with sales and account management. Monitor and provide executive leadership with weekly financial forecasts.➢ Steer Mid-Atlantic expansion efforts to drive access to emerging channels in digital out of home, connected TV, and mobile.➢ Lead team of 6 in managing portfolio comprising B2B, retail, education, pharma, and automotive verticals. Paved the way for greater revenue growth by directing team in major 2022 midterm political cycle.➢ Build the bench of future leaders by promoting 5 team members in 3 years through as Regional VP and Trading Manager.➢ Forge commercial partnerships with agencies that secure new revenue commitments and exceed client expectations.➢ Reinforce enterprise offerings and customer retention with cookieless solutions and targeted data analytics.➢ Receive mentoring from Chief Operating Officer to strengthen knowledge of business financials and P&L management. Show less
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Regional Trading Manager, Mid-Atlantic
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Jul 2019 - Mar 2022
Directed daily operations for 8 Programmatic Traders to deliver meaningful audience value through a blend of trading and marketing intelligence. Managed employee relations in onboarding, daily escalations, and professional development for optimal employee experience.➢ Performed robust analysis of regional portfolio to pinpoint new revenue opportunities, synthesizing weekly financial forecasts for executive leadership.➢ Fostered collaborative partnerships with sales, solutions, and senior leadership to drive omni-channel digital strategies.➢ Implement strategy, processes and procedures spanning across various company functions including Sales and Account Management to further sustainable regional growth. ➢ Serve as point of contact for regional escalations; promptly solving problems and implementing successful solutions. ➢ Collaborate directly with external representatives including Google, The Trade Desk, Xandr and various publishers to customize offerings to meet MiQ needs. Show less
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Senior Programmatic Trader | Programmatic Trader
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Nov 2016 - Jun 2019
Liaised with counterparts in Europe, the U.S., and India to blend best technology and information practices pivotal to enterprise profitability and growth. Equipped agencies and clients with essential insights and results to strengthen enterprise credibility and customer retention. ➢ Served as integral member of Global Future Leaders Program tasked with combating emerging issues by identifying and presenting solutions to Global Executive Board.➢ Managed campaign strategy including targeting, bidding, and logic to meet/exceed various performance goals (Cost Per Acquisition, Lead Generation, Cost Per Click, Awareness). ➢ Utilized multiple third-party DSPs to optimize, pace, and report on a campaign portfolio of $3M+ per quarter spanning across numerous verticals. ➢ Crafted custom client reporting and analyzed data using Excel features such as Pivot Tables, Macros and other BI statistical toolsets. ➢ Acted as a liaison between European, US, and India offices to leverage both technology and information to identify best practices leading to incremental campaign/profit growth. Show less
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Advertising.com, A Division of AOL Platforms
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Advertising Services
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200 - 300 Employee
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Associate Business Analyst
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Jan 2015 - Nov 2016
Oversaw daily delivery and operational tasks of display campaigns for the 2016 Political Election cycle as well as various hospitality and mass media clients. Leveraged detailed algorithmic input knowledge to manage a portfolio of $1M+ per quarter in campaign delivery across non-reserved network and DSP products. ➢ Analyzed campaign data to separate correlation from causation to improve campaign performance, pacing, and profitability. Oversaw daily delivery and operational tasks of display campaigns for the 2016 Political Election cycle as well as various hospitality and mass media clients. Leveraged detailed algorithmic input knowledge to manage a portfolio of $1M+ per quarter in campaign delivery across non-reserved network and DSP products. ➢ Analyzed campaign data to separate correlation from causation to improve campaign performance, pacing, and profitability.
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St. Mary's College of Maryland
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United States
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Higher Education
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500 - 600 Employee
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President, Student Investment Group
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Aug 2013 - Dec 2014
Directed and oversaw group communication while working closely to coordinate initiatives with other student leaders. Researched and evaluated earning potential of current portfolio holdings and recommend and directed a course of action within the team. ➢ Managed $200K portfolio with current annual yields exceeding 12% that helped fund various SMCM clubs and activities. ➢ Met with Morgan Stanley representatives to review current portfolio and to explore new investment opportunities.
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Web Developer
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Jan 2013 - Dec 2014
Assisted in the development of the St. Mary’s College updated website. Collaborated with various stakeholders to provide analysis of implementation risk and successfully enact plans to minimize hazards.➢ Provided dtraining on using enterprise-grade web software and development platforms.➢ Adapted and customized software systems and code modules to meet organizational needs.
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Liberty Mutual Insurance
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United States
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Insurance
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700 & Above Employee
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Commercial Underwriting Intern
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Jun 2014 - Aug 2014
Analyzed "High Hazard" new business and renewal accounts for technical risks and presented findings to the team. Constructed a network-accessible database to house and easily access dozens of Maryland Insurance Administration (MIA) complaint accounts. ➢ Corrected all misclassified Secondary Class Code auto accounts in the Chesapeake territory, earning an additional $83K in previously unearned premium. ➢ Shadowed Senior Underwriters as well as other departments including Inland Marine, Claims, Middle Market, and Loss Prevention. Show less
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Citi
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United States
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Financial Services
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700 & Above Employee
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Financial Services Intern
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May 2012 - Aug 2013
Developed a comprehensive sale modeling system, significantly enhancing attainment of branch performance objectives. Presented financial products to potential customers in businesses to recruit clientele. ➢ Analyzed branch sales numbers and presented findings at weekly management meeting to identify strategies to meet internal sales goals. ➢ Connected with clients to perform a wide variety of financial services while gaining customer service, cash handling, and sales experience. Developed a comprehensive sale modeling system, significantly enhancing attainment of branch performance objectives. Presented financial products to potential customers in businesses to recruit clientele. ➢ Analyzed branch sales numbers and presented findings at weekly management meeting to identify strategies to meet internal sales goals. ➢ Connected with clients to perform a wide variety of financial services while gaining customer service, cash handling, and sales experience.
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Education
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St. Mary's College of Maryland
Bachelor of Arts - BA, Economics, magna cum laude
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