Clarissa Blanco

Director, Growth & Retention Marketing at ShopRunner
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Contact Information
us****@****om
(386) 825-5501
Location
Miami-Fort Lauderdale Area, US
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Credentials

  • American Express & Harvard Certificate in Leadership Excellence
    Harvard Business Publishing
    Jun, 2017
    - Nov, 2024

Experience

  • ShopRunner
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director, Growth & Retention Marketing
      • Jul 2022 - Present

    • Director, Retention Marketing
      • Nov 2021 - Jul 2022

  • American Express
    • United States
    • Financial Services
    • 700 & Above Employee
    • Senior Manager, Customer Growth Marketing (Next Generation)
      • May 2018 - Nov 2021

      Responsible for the team focused on creating organic growth marketing to drive spend and acquisition through new-to-market and early in maturity programs.

    • Manager/ Product Owner, Global Email Channel & Product
      • Mar 2017 - May 2018

      Product Owner of the enterprise email marketing channel and platforms managing multiple marketing engineering teams and the vendor relationship to prioritize the channel roadmap across B2B & B2C strategy, revenue, efficiency and legal/ compliance initiatives.

    • Product Manager II, Email Channel
      • Aug 2015 - Mar 2017

      Agile product owner leading email marketing projects in collaboration with business partners and marketers to drive advanced digital strategy and operational efficiency.www.americanexpress.com

  • Lafayette 148 New York
    • United States
    • Retail Luxury Goods and Jewelry
    • 200 - 300 Employee
    • E-Commerce Marketing Strategist
      • May 2014 - Aug 2015

      Managed all performance digital marketing (email, SEM/ SEO, display media, paid social) at a high-end fashion brand, driving continual e-commerce revenue growth as a Top Internet Retailer.www.lafayette148ny.com

    • E-Commerce Marketing Coordinator
      • Dec 2012 - Apr 2014

      Became the lead on email marketing, personalization, online advertising, and ad hoc project management to support overall e-commerce strategy and initiatives for the 331st largest site in the Top 500 Internet Retailers.www.lafayette148ny.com

    • E-Commerce Assistant
      • Jan 2012 - Dec 2012

      Coordinated the digital marketing and e-commerce strategy of a Top 500 Internet Retailer. Utilizing web analytics, consumer behavior, and industry trends to provide actionable insight and strategic direction for merchandising; digital marketing tactics including SEM, display ads, and email marketing; website design/ enhancements; and 3rd party vendor relationships.www.lafayette148ny.com

  • Vans, a VF Company
    • United States
    • Retail
    • 700 & Above Employee
    • Market Research Leader for BYU-H, Triple Crown of Surfing
      • Sep 2010 - May 2011

      Conducted research on the economic value of the annual World Championships of Surfing to Hawaii and Hawaii's brand image that would then be presented to the North Shore Chamber of Commerce. Conducted research on the economic value of the annual World Championships of Surfing to Hawaii and Hawaii's brand image that would then be presented to the North Shore Chamber of Commerce.

Education

  • Brigham Young University - Hawaii
    Bachelor of Science, Business, Marketing
    2008 - 2011

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