Marketing Manager

• Dec 2022 - Present

Business Development Manager

• Jun 2020 - Jan 2023

▪ Shifted company’s marketing strategies in response to the COVID-19 outbreak, pivoted from traditional marketing channels to focus on digital marketing campaigns targeting remote workforces, resulting in a 250% annual revenue increase ▪ Increased brand awareness and social media engagement by identifying and prioritizing high-quality partnerships with corporations and individuals resulting in a 400% increase in social media followers ▪ Established and managed multiple… Show more ▪ Shifted company’s marketing strategies in response to the COVID-19 outbreak, pivoted from traditional marketing channels to focus on digital marketing campaigns targeting remote workforces, resulting in a 250% annual revenue increase ▪ Increased brand awareness and social media engagement by identifying and prioritizing high-quality partnerships with corporations and individuals resulting in a 400% increase in social media followers ▪ Established and managed multiple partnerships ranging from SMB to enterprise, leading to product endorsements, certifications, and event collaborations ▪ Researched and presented market trends and competitor analysis to senior leadership to address North America’s market saturation and turn marketing insights into corresponding reports ▪ Designed campaign solutions targeting digital content creators, and customized campaign content in accordance with engagement score, conversion rate, and traffic ▪ Lead, coordinated, and executed 20+ tradeshows, expos, conferences, and webinars, increasing inbound leads by 40% while lowering operation costs by 25% ▪ Enhanced multiple customer support SOP by establishing support frameworks and KPIs, leading to an approximately 50% reduction in average response time and indirectly raised customer satisfaction score ▪ Devised and executed marketing roadmaps and strategies to ensure optimal exposure for product launch

Business Development Specialist

• Oct 2018 - Jun 2020

▪Identified and resolved a critical hardware problem, avoiding a $3M product recall through collaboration with QA, product, and engineering departments ▪ Identified and successfully developed previously untouched market segments, leading to an 10% growth in sales and industry-wide recognition ▪ Accelerated customer acquisition by hosting symposiums and webinars to educate potential customers from various sector

Audit Intern

• Jul 2013 - Aug 2013

• Assisted in auditing numerous firms under the supervision of other certified auditors and CPAs. • Data entry and processing into the company's databases using a range of different software (e.g MS Excel and DeloitteAudit) • Assisted in auditing numerous firms under the supervision of other certified auditors and CPAs. • Data entry and processing into the company's databases using a range of different software (e.g MS Excel and DeloitteAudit)