CEO | Co-founder

• Mar 2020 - Present

Diretora de Produtos

• Mar 2018 - Mar 2020

A área de produtos envolve três times - um squad - com expertises distintas, mas todos orientados a produtos. Em cada uma delas, sou responsável pela definição e alinhamento de estratégias: - Marketing: do Institucional, digital, inbound e estratégias orientadas à venda, growth, portfólio, entre outros. - Inovação: do fomento de uma cultura de inovação, passando pela reformulação de serviços existentes à criação de novos produtos e serviços - Desenvolvimento: das linguagens e frameworks ao alinhamento destes aos direcionamentos provocados por inovação. Show less

Marketing and Innovation Manager

• 2012 - 2018

Responsible for structuring the company's Marketing and Innovation Departaments from scratch. In regards to Marketing, I implemented: - Visual Identity Redesign - Branded Content - Inbound and Outbound Strategies - Digital Media Strategy - Customer Journey Analysis - Portfolio Redesign - Intranet Design and Implementation - Advertising Campaigns, bringing a new approach to IT speech - Marketing activities for generation and follow up of leads - Endomarketing - Sales Speeches and Supporting Material - Establish of a marketing culture within the company In regards to Innovation, I focused on: - Establishing Innovation Processes - Treating new ideas that can improve services provided - Treating new ideas that can become new services - Treating ideas that can improve the company and clients business as a whole - Improving Customer Experience - Developing Vectra View - app for customers to track real-time dashboards of services provided - Transforming technology into a key ally so that customers can have time to focus on strategic activities of its business Show less

Teacher

• 2012 - 2012

Teached Collection Planning for Fashion Students Teached Collection Planning for Fashion Students

CAPES Fellow Researcher

• 2010 - 2012

CAPES [Coordination of Improvement of Higher Level Personnel] Fellow Researcher at Federal University of Pernambuco under the guidance of Professor Ph.D Hans Waechter, with the dissertation entitled "Future of the Present - observation of visual-aesthetic commonalities between futuristic movies costumes and current fashion

Researcher

• 2002 - 2012

Information Design Research Group participant

Pibic Fellow Researcher

• 2002 - 2004

PIBIC [Institutional Scholarship Program] Fellow Researcher at Federal University of Pernambuco under the guidance of Professor Ph.D Solange Galvão Coutinho, with the collaboration of Professor Ph.D Bernard Darras from Universitè Paris 1 Pantheón Sorbonne.

Producer

• 2005 - 2012

Coordenadora Logística nos Festivais No Ar.. Coquetel Molotov Coordenadora Logística nos Festivais No Ar.. Coquetel Molotov

Production Assistant

• 2007 - 2011

Melk Zda Production Assistant at Fashion Rio | www.melkzda.com Melk Zda Production Assistant at Fashion Rio | www.melkzda.com

Founder / Artistic Director

• Sep 2006 - Nov 2008

Founder, designer and artistic director of this fashion brand that has been in the line up of several fashion events: Oi Fashion Tour SS 2007 Oi Fashion Music HS 2008 Rio Moda Hype [new talents @ Fashion Rio] SS 2008 Founder, designer and artistic director of this fashion brand that has been in the line up of several fashion events: Oi Fashion Tour SS 2007 Oi Fashion Music HS 2008 Rio Moda Hype [new talents @ Fashion Rio] SS 2008