Rexroat, Aaron "Blake"
Director of Communications and Marketing at City of Weatherford- Claim this Profile
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Topline Score
Bio
Credentials
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FEMA/Texas A&M Engineering Extension Service
-Apr, 2016- Nov, 2024 -
FEMA/Texas A&M Engineering Extension Service - Public Information in an All-Hazards Incident
-Mar, 2016- Nov, 2024 -
FEMA/Texas A&M Engineering Extension Service - Senior Officials Workshop for All-Hazards Preparedness
-Sep, 2015- Nov, 2024 -
FEMA Emergency Management Institute - Public Information Officer Awareness - IS-00029
-Jun, 2015- Nov, 2024
Experience
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City of Weatherford
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United States
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Government Administration
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1 - 100 Employee
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Director of Communications and Marketing
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Jan 2015 - Present
Responsible for planning and conducting community relation programs for the City of Weatherford via outreach efforts, media requests, website administration and branding/marketing initiatives (print and online). Weatherford is a historic community located 20 minutes west of Dallas/Fort Worth with a population of over 30,000 residents.• Lead comprehensive communication/marketing plan for approximately 20 departments and divisions• Certified Federal Emergency Management Association (FEMA) Emergency Management Institute PIO• Consult during capital project planning and serve as liaison for strategic communication initiatives• Oversee branding efforts including development, research and implementation of new City logo• Developed and manage Experience Weatherford sponsor program raising over $60,000 in year one• Manage artist contracting and legal review for large scale events at Heritage Park Amphitheater• Web administrator overseeing content creation, design and maintenance for city and tourism websites• Manage social media development and technologies; including development, research and content moderation• Utilize Adobe Creative Cloud software (InDesign, Photoshop, Illustrator, etc.) to create City communication and marketing materials (e.g. Employee EDGE Newsletter, Annual Report) in both print and online formats• Serve as official spokeperson/media liaison for City of Weatherford by writing press releases and speaking to media• Supervise one (1) part-time public relations coordinator position• Manage $215,619 budget for the Department of Communications and Marketing
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Special Events Coordinator
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Feb 2014 - Jan 2015
• Managed, organized and coordinated all special events for the City of Weatherford• Created first holiday event entitled Holiday in the Park attracting 8,000 people• Led safety and emergency management efforts in collaboration with Police Department, Fire Department and Fire Marshall for all large scale events• Organized the implementation of City's over-the-road banner program for marketing and branding of events• Oversaw branding initiatives for first Food Truck Park• Served on the Tourism Committee as part of the Weatherford Chamber of Commerce
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University of North Texas
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United States
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Higher Education
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700 & Above Employee
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Assistant Director of Student Affairs Administration
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Jul 2012 - Feb 2014
• Work directly with the Vice President of Student Affairs and manage programming that involves all 25 Division of Student Affairs departments• Supervise 2 full-time staff members, manage 3 graduate assistants, and 4 student assistants• Oversee staff resources tasked with building a student to alumni lifecycle through an innovative Student Alumni Association (SAA) and targeted student philanthropy initiative. To date SAA has engaged 745 students and raised $1,300 in funds with an additional $2,000 from alumni donors in first year• Direct the Distinguished Lecture Series (DLS) including research, budget, event planning, and contracting of speakers including Dr. Condoleezza Rice, Dr. Robert Gates, John Legend, Discovery Channel’s MythBusters (Jamie Hyneman and Adam Savage), Rainn Wilson, Jeff Corwin, Coach Ken Carter, and Dr. Robert Huizenga• Manage and implement the DLS budget of $180,000 and serve as advisor to the committee consisting of 7 students, 3 faculty, and 3 staff members• Supervise 1 full-time marketing specialist and 2 student graphic/web designers within the Division of Student Affairs (DSA) Marketing Team and manage over 120 marketing initiatives for online, print, and social media• Instructed First Year Seminar for 25 first time in college students (UGST 1000) focusing on academic success and student persistence during Fall 2012• Golden Key Honour Society Advisor for 300 members• Advise UNT Kappa Alpha Order of 27 men• Represent department on division-wide 19 person Assessment Team focused on the assessment of student learning and administrative outcomes for DSA and SACS COC• Maintain compliance with Institutional Effectiveness software for annual reporting of outcomes, goals, evidence, and data based improvement• Oversee staff tasked with coordinating Event Safety Committee to manage student events and verify all student events follow university policy in conjunction with UNT Police Department, Risk Management, and Student Activities
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Special Projects Coordinator
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Jan 2011 - Jul 2012
• Instructed, marketed, and assessed Eagle E.D.G.E. Certification Program (peer leadership training for UNT students) from spring 2011 to spring 2012 with 220 graduates• Collaborated, aided, and developed research for Campus Space and Culture Engagement Work Group (EWG) tasked with improving student engagement across campus• Selected as a Cluster Facilitator for UNT LeaderShape 2012 in Bridgeport, Texas with 65 students designed to “increase the number of people who lead with integrity and a healthy disregard for the impossible” • Directed the Distinguished Lecture Series (DLS) including research, budget, event planning, and contracting of speakers including Dr. Robert Gates, John Legend, Jeff Corwin, Dr. Robert Huizenga, MythBusters, and Dr. Condoleezza Rice. Continue to fulfill this duty in current position.• Managed and implemented the DLS budget of $180,000 and serve as advisor to the committee consisting of 7 students, 3 faculty, and 3 staff members. Continue to fulfill this duty in current position.• Liaison with Director of Student Affairs Administration in coordinating Event Safety Committee to manage student events and verify all student events follow university policy in conjunction with UNT Police Department, Risk Management, and Student Activities• Created and developed the New Year’s Resolution Project with 9 student participants that connect students with university departments to help them successfully achieve their yearly goal including weight loss, social anxiety, procrastination, etc.
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University of the Ozarks
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United States
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Higher Education
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100 - 200 Employee
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Admission Counselor & Admission Data Coordinator
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Feb 2008 - Jan 2011
• Directed a geographic admission territory of 5 states, including planning, executing travel, and communicating with prospective students annually to achieve enrollment goals for a small private institution of 650 students • Directed, assisted, and managed various special projects each academic year, such as Scholar’s Weekend, New Student Orientation, Family Weekend, Board of Trustees Weekend, and Preview Day including 600+ students annually • Represented the university at high schools, college fairs, churches, receptions, and other programs both on and off campus • Directed, planned, and executed the Hazel Carr Robson endowed scholarship worth $30,440and increased applications each recruitment cycle by 50% • Co-advised Student Foundation Board, student ambassador organization responsible for assisting with special projects, averaging 65 members per academic year • Developed reports and strategies for analyzing and increasing enrollment both in terms of quantity and quality • Reviewed 400+ student applications annually to determine admission and available scholarships • Liaised between athletic department and admission office to manage prospective student-athlete applications and maintained rigorous standards of compliance with NCAA • Directed and maintained prospective student database containing 13,500 records • Led and assisted with implementation of Constituent Relationship Management (CRM) database system • Directed communication flow to 10,000+ prospective students annually across the nation • Trained and supervised 3 student staff members to assist with CRM database
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USDA
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United States
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Government Administration
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700 & Above Employee
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Field Monitor
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May 2002 - Jun 2005
Division – Animal and Plant Health Inspection Service (APHIS), Plant Protection & Quarantine (PPQ) Accomplishments: Recognized for project achievements; Awarded for four summers of research service; Promoted to positions demanding greater responsibility and leadership • Conducted scientific research/monitoring for Karnal Bunt Project (Wheat Production) • Obtained special laboratory certification to enhance contributions to project • Served on GPS Mapping Team to classify monitored quarantine zones • Participated in Salt Cedar Research Project by transporting Diorhabda Elongata Beatles (from Crete)
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Education
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2016 - 2017
Texas Christian University
Certified Public Communicator (CPC), Strategic and Applied Communication -
2008 - 2010
Arkansas Tech University
Master of Science (M.S.), College Student Personnel -
2002 - 2006
University of the Ozarks
Bachelor of Arts (B.A.), Communications, Minor: Marketing
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