Experience

Clermont Hotel Group

• United Kingdom
• Hospitality
• 100 - 200 Employee

• Head of Digital Experience

  • Aug 2021 - Present



Accor

• France
• Hospitality
• 700 & Above Employee

• Head of CRM Northern Europe

  • Jun 2019 - Aug 2021



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Innovation Manager CVJ

  • Feb 2018 - Jun 2019

  As the consumer journey expert for Aptamil and Cow & Gate this role has concentrated on driving Consumer Journey and unlocking commercial value through Change, Innovation and Marketing strategy; identifying and driving short term wins and working closely with the leadership, brand and digital teams to drive long term strategy and internal change. During this contract I delivered the Adobe Marketing stack with the Growth through Engagement team, Local and Global IT teams and agencies. As PM I managed the transition of consumer data to the central database and 3rd party integrations, the setup of the DMP and Adobe Analytics, future proofing data as an enabler for Marketing Strategy and fulfilling business objectives. I also assisted and acted as Digital and Journey adviser on Aptamil and Cow & Gate sites move onto Adobe Audience Manager and set up Adobe Campaign. Show less



London City Airport

• United Kingdom
• Airlines and Aviation
• 200 - 300 Employee

• Digital & CRM Manager

  • Feb 2015 - Feb 2018

  My previous role developed to include more focus on CRM strategy and management as business needs changed. Looking at new solutions to increase the sign up and optin, increase engagement, retention in order to to meet income objectives and the companies wider route strategy.

• E-Commerce Manager

  • Sep 2010 - Feb 2015

  The role covered wide range of on and off line activities, and included managing a small team, agencies and suppliers. By working closely with the PR team we create and implement cross channel campaigns to fulfil the airports objectives. I drove the Airport's online strategy and it's implementation which included:social media channels (up to 2014)CRMwebsite (including booking engines)mobile sites, programmes and applications, micrositesen, advertisingcrisis communicationsbudget management Other tasks previously included:off line media campaigns, from purchase to deliverysponsorshipcreative designbrand management and corporate guidelinesmerchandisepartner and stakeholder marketing Show less

• Comms Exec

  • 2007 - Sep 2010

  This role has varied over the last two years but included:sourcing, collating and formatting concession data for use in promotional activityproject managing on-line campaigns, including sourcing and reportingliaising with airlines on promotional activitysocial media strategy, monitoring and implementationmanaging new website build project managing of online projects from conception through to implementationproducing creative for and liaising with various departments at the airport from briefing stage to completion and deliverymaintaining, updating company website and Intranetmanaging supplier, third party partners, concession and airline relationshipsmanaging offline advertising campaigns brand managementdesign conception, print management and procurement Show less

• Marketing Account Exec

  • 2005 - 2007

  Maintaining the marketing campaigns for the airport concessions dept, Meridian Business Centre, LCATS and Privatejet.Tasks include:liaising, organising, monitoring and reporting on promotions and activity with partnersmanaging and fulfilment of on and offline advertising campaignsdatabase managementdesign procurementmerchandise procurementbrand managementorganise launch and promotional eventswebsite maintenanceemail marketingcrisis communications

• LCATS Marketing and Product Exec

  • 2005 - 2006

  Development of an online travel services arm of London City Airport. Worked on project from feasibility, through to final product. After which I worked on the awareness and ongoing marketing campaign including integrated campaign strategy, planning, design, liaising with suppliers and stakeholders, budget management, website maintenance and development.

• Marketing Assistant

  • 2003 - 2005