Senior Marketing Executive - App Growth Specialist

• Jul 2023 - Present

• Collaborated with senior management to shape holistic growth strategy, aligning ASO, performance marketing, and technical activation for optimal results. • Directed product activation initiatives, employing in-app promos, custom offer codes, and user resurrection journeys. • Monitored churn rates and executed data-driven A/B testing for continuous optimization. • Led paywall implementations to maximize revenue while ensuring an engaging user experience. • Crafted intricate user… Show more • Collaborated with senior management to shape holistic growth strategy, aligning ASO, performance marketing, and technical activation for optimal results. • Directed product activation initiatives, employing in-app promos, custom offer codes, and user resurrection journeys. • Monitored churn rates and executed data-driven A/B testing for continuous optimization. • Led paywall implementations to maximize revenue while ensuring an engaging user experience. • Crafted intricate user onboarding experiences, enhancing user engagement and retention. • Conducted Mixpanel data analysis to extract actionable insights for informed decisions. • Applied SQL and Python for robust data manipulation and analysis in daily operations. • Employed PED (Price Elasticity of Demand) analysis for different regions, tailoring pricing strategies accordingly. Synthesized strategic leadership, technical prowess, and product activation finesse to fortify PureVPN's app prominence and industry leadership.

Marketing Executive - PureVPN

• Apr 2022 - Jun 2023

• Orchestrated comprehensive affiliate network expansion through strategic recruitment and impactful communication. • Forged and executed transformative deals, fueling substantial revenue growth and solidifying market dominance. • Elevated affiliate productivity by skillfully optimizing offerings, CPA, ARPU, ROAS, LTC:CAC, ROI, and AOV. • Empowered affiliates, boosting exposure, revenue, and cultivating lasting partnerships. • Expertly navigated intricate partner dynamics, ensuring… Show more • Orchestrated comprehensive affiliate network expansion through strategic recruitment and impactful communication. • Forged and executed transformative deals, fueling substantial revenue growth and solidifying market dominance. • Elevated affiliate productivity by skillfully optimizing offerings, CPA, ARPU, ROAS, LTC:CAC, ROI, and AOV. • Empowered affiliates, boosting exposure, revenue, and cultivating lasting partnerships. • Expertly navigated intricate partner dynamics, ensuring precision in commission payments and harmonious collaboration. • Applied advanced ASO techniques, propelling app visibility and securing organic downloads. • Pioneered high-impact user acquisition campaigns, enhancing conversion efficiency. • Leveraged sophisticated tracking platforms (Adjust, AppsFlyer, Branch, and Mixpanel) for nuanced strategic insights. • Strategically enhanced conversion rates, refining the journey from install to paid. • Orchestrated targeted programmatic campaigns, leveraging Apple Search Ads and Google UAC.

ASO Consultant

• Feb 2022 - Apr 2022

1. ASO, strategies, and UA for multiple in-house apps like TelebuPing, TelebuHub, TelebuJoin, etc. 2. Maintaining LTV: CAC (3:1) 3. Experimentation (Custom Store Listing/Custom Product Pages) 4. Affiliate Marketing 5. CRO (working to improve Install-Trial% and Trial-Paid%) 6. A/B Testing 7. Copywriting 1. ASO, strategies, and UA for multiple in-house apps like TelebuPing, TelebuHub, TelebuJoin, etc. 2. Maintaining LTV: CAC (3:1) 3. Experimentation (Custom Store Listing/Custom Product Pages) 4. Affiliate Marketing 5. CRO (working to improve Install-Trial% and Trial-Paid%) 6. A/B Testing 7. Copywriting

App Analytics & Growth

• Jan 2020 - Jan 2021

Copywriter and Content Manager

• Jan 2020 - Aug 2020

Marketing Intern

• Nov 2019 - Apr 2020

NUSTAG Team Marketing Manager and funds management (June 2020- March 2022) NUSTAG Team Marketing Manager and funds management (June 2020- March 2022)

Marketing Intern

• Feb 2019 - Jul 2019

Shell Eco-Marathon Driver and Marketing Manager Shell Eco-Marathon Driver and Marketing Manager