Jenny LI
Research Director at Cherry Blossoms Intercultural Branding- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
Chinese Native or bilingual proficiency
-
Italian Elementary proficiency
-
French Limited working proficiency
Topline Score
Bio
Stuart Knapman
I worked with Jenny at Essential Research / SPA and she was an absolute pleasure to work with. As a quant researcher, Jenny had a great understanding of how quant and qual could fit together, and always demonstrated a desire to learn and to go one step further. She's hard-working, intelligent and a fantastic team player.
Maria Liby Troein
If I had to choose someone to start a business with, it would be Jenny. She's not just smart and hard-working - when she does something, you know it will be done well - she's also creative and insightful. Some of my best memories from Wine Intelligence are the many animated discussions on a new idea or insight we had together. She's also a great person to work with, and a wonderful friend.
Stuart Knapman
I worked with Jenny at Essential Research / SPA and she was an absolute pleasure to work with. As a quant researcher, Jenny had a great understanding of how quant and qual could fit together, and always demonstrated a desire to learn and to go one step further. She's hard-working, intelligent and a fantastic team player.
Maria Liby Troein
If I had to choose someone to start a business with, it would be Jenny. She's not just smart and hard-working - when she does something, you know it will be done well - she's also creative and insightful. Some of my best memories from Wine Intelligence are the many animated discussions on a new idea or insight we had together. She's also a great person to work with, and a wonderful friend.
Stuart Knapman
I worked with Jenny at Essential Research / SPA and she was an absolute pleasure to work with. As a quant researcher, Jenny had a great understanding of how quant and qual could fit together, and always demonstrated a desire to learn and to go one step further. She's hard-working, intelligent and a fantastic team player.
Maria Liby Troein
If I had to choose someone to start a business with, it would be Jenny. She's not just smart and hard-working - when she does something, you know it will be done well - she's also creative and insightful. Some of my best memories from Wine Intelligence are the many animated discussions on a new idea or insight we had together. She's also a great person to work with, and a wonderful friend.
Stuart Knapman
I worked with Jenny at Essential Research / SPA and she was an absolute pleasure to work with. As a quant researcher, Jenny had a great understanding of how quant and qual could fit together, and always demonstrated a desire to learn and to go one step further. She's hard-working, intelligent and a fantastic team player.
Maria Liby Troein
If I had to choose someone to start a business with, it would be Jenny. She's not just smart and hard-working - when she does something, you know it will be done well - she's also creative and insightful. Some of my best memories from Wine Intelligence are the many animated discussions on a new idea or insight we had together. She's also a great person to work with, and a wonderful friend.
Experience
-
Cherry Blossoms Intercultural Branding
-
Hong Kong
-
Market Research
-
1 - 100 Employee
-
Research Director
-
Nov 2022 - Present
-
-
-
-
Consultant and Director
-
May 2018 - Present
- Offer tailored market research solutions and independent consultancy to market research agencies and business clients. - Specialise in consumer research, brand audit, retailing, with a focus on Great Asia, including China markets. - Qualitative & quantitative - Native Chinese speaker. Able to conduct research in English and Mandarin - Offer tailored market research solutions and independent consultancy to market research agencies and business clients. - Specialise in consumer research, brand audit, retailing, with a focus on Great Asia, including China markets. - Qualitative & quantitative - Native Chinese speaker. Able to conduct research in English and Mandarin
-
-
-
NEOMA Business School
-
France
-
Higher Education
-
500 - 600 Employee
-
Adjunct professor in Marketing
-
Sep 2018 - Present
Design and teach the following modules "International Marketing" Programme Grande Ecole (Master) "International Retailing" MSc. Retailing Management "Marketing Management" Programme Grande école (Master) "Business Ethics and Critical Marketing" Programme Grande Ecole (Master) "Search engine marketing and community management" Programme Grande Ecole (Master) Design and teach the following modules "International Marketing" Programme Grande Ecole (Master) "International Retailing" MSc. Retailing Management "Marketing Management" Programme Grande école (Master) "Business Ethics and Critical Marketing" Programme Grande Ecole (Master) "Search engine marketing and community management" Programme Grande Ecole (Master)
-
-
Education
-
2008 - 2009
Cranfield University
MSc, Strategic Marketing
Community
