Experience

C+R Research

• United States
• Market Research
• 100 - 200 Employee

• Qualitative Research Director

  • Jun 2022 - Present



LBR Insight, Inc.

• United States
• Market Research
• 1 - 100 Employee

• Strategy Supervisor

  • Sep 2018 - Jun 2022

• Strategist / Bilingual Moderator

  • Oct 2017 - Jun 2022

• Strategist / Bilingual Moderator

  • Mar 2016 - Oct 2017



Grupo Éxito

• Colombia
• Retail
• 700 & Above Employee

• Advertising Analyst

  • Apr 2013 - Apr 2014

  • Creation and development of marketing strategies for brand positioning, loyalty programs, and customer service; working as a team with the advertising agency• Formulated the marketing strategies based on the needs of each account• Reviewed content for commercials, radio ads, print ads, and digital media • Budget management and approval of production for specific advertising campaigns• Led specific promotions during the year, working with the advertising agency in the concept and media planning. Subsequent follow-up and development of complementary pieces during the course of the promotions.



Cantimplora

• Owner and General Director

  • Nov 2011 - Apr 2013

  • Strategic development of marketing campaigns for companies in the technology, public services, and entertainment field• Design and production of advertising material • Production of institutional and music videos • Participation in ColombiaTex 2012 and Colombiamoda 2012 (International fashion shows) as the official audiovisual producer of the opening and teaser video• Second place in the contest Caracol de Plata Latin America 2013 with a commercial against child violence• First place in FotoUniversia Latin America photo contest



MUZCA TECHNOLOGY SAS

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Strategic Planner

  • Jun 2010 - Mar 2012