Experience

Welcome Brands

• Brazil
• Beverage Manufacturing
• 1 - 100 Employee

• Planejamento estratégico

  • Jan 2020 - Present



Amélie Consulting

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Consultor

  • Jan 2020 - Present



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Luxury Portfolio Manager

  • May 2018 - Jan 2020

  Responsible for the Luxury portfolio: Tanqueray Ten, Ciroc, Ketel One, Johnnie Walker Gold, Green and Blue Label, Bulleit and single malts.Main responsibilities:* Development of the cocktail strategy and activation plan to build "coquetelaria " culture among consumers.* Communication plans (mainly digital) aligned with PR strategy in order to garantee brands and cocktail culture and all brand experiences amplification.* Innovation* P&L* Multifunctional teams's leadership Show less

• Gerente de Marketing Johnnie Walker

  • Oct 2017 - May 2018

  Responsible for the development and implementation of the biggest Johnnie Walker omni channel (media, PR, digital, on and off trade channels) project.



Caraminholando Atelier de Eventos

• São Paulo, São Paulo

• Partner

  • Sep 2011 - Oct 2017



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Innovation

  • Mar 2010 - Sep 2011



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Johnnie Walker Brand Manager

  • Dec 2005 - Oct 2009

  Senior Brand Manager, responsible for Johnnie Walker Black Label. Key responsiblilities: - Deveolpment of brand strategy and implementation plan - Coordination of multi-functional teams for big projects. - Responsible for the implementation of F1 activation, a benchmark program in terms of execution for other Diageo´s markets - Communication plan: media strategy and execution (both off line and on line media) - Strategy and implementation of Experiential Marketing programs ( events and activities to deliver brand image) Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Manager - On Premisse channel

  • 2002 - 2005

  Responsible for the On Premisse Trade Marketing area. Key responsibilities:- Development of promotional activities of Johnnie Walker, Smirnoff and Smirnoff Ice- Development of visibility materials of those brands- Strategy for the channel and implementation strategy of the brands in that channel- Activities trackings and measurements- Management of 2 junior managers and 2 assistants

• Brand Manager

  • 1999 - 2002

  - Trainee - Consumer planing & Research area- Brand manager for Baileys- Trade Marketing Manager for the On Premisse channel (3 years)