Experience

The Great Run Company

• United Kingdom
• Events Services
• 1 - 100 Employee

• Website Manager

  • Mar 2020 - Present



Cool Blue Brand Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Account Director

  • Mar 2019 - Mar 2020



Daykin & Storey

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Marketing

  • Apr 2015 - Mar 2019

  Developing and implementing effective digital marketing strategies for B2B and B2C clients. Working in a leads team alongside Account Managers and Business Development team. Overseeing marketing projects across two project teams including Designers and Developers and managing a marketing team (Digital Marketing Executives and a Digital Marketing Assistants) to achieve client business objectives and deliver ROI across a range of marketing services including SEO, PPC, Content, CRO and social media.



Visualsoft Ltd

• United Kingdom
• IT Services and IT Consulting
• 200 - 300 Employee

• Senior Account Manager

  • Apr 2013 - Apr 2015

  Responsible for the account management of a number of ecommerce online marketing retainer clients (SEO, PPC, Affiliate, Email and Social Media) and a team of Online Marketing Account Managers.Key Responsibilities- Formulating quarterly online marketing plans in line with marketing retainer services- Implementing online strategies for ecommerce clients from a range of sectors including fashion, specialist services and niche products - Managing monthly tasks (PPC, SEO, Affiliate, Email) in line with quarterly plans, liaising with relevant teams to ensure efficient, timely delivery- Pro active campaign planning and conversion optimisation in order to maximise conversions- Developing email marketing strategies including database segmentation and personalisation- Day to day client liaison, responding to issues, queries and updating clients on work completed- Tracking and analysis of statistics and monthly performance reporting on KPI’s- Regular meetings with clients to discuss marketing strategy and performance- Responsible for the development/management of a team of Online Marketing Account Managers.

• Account Manager

  • Nov 2011 - Apr 2013

  Responsible for the account management of a number of ecommerce online marketing retainer clients across a range of sectors. Ensuring delivery of a range of online marketing services including PPC, SEO, Affiliate Marketing, Email Marketing and Social Media.



intu

• United Kingdom
• Real Estate
• 100 - 200 Employee

• Marketing Executive - PR & Digital Media

  • Jul 2008 - Nov 2011

  Responsible for PR and Digital Marketing activity at Metrocentre. Key Responsibilities - Promoting Metrocentre and centre events in the media, in centre and on website - Press release writing, monitoring and evaluating media coverage. - Managing the Metrocentre website and social media platforms - Managing CRM - Coordinating production of the centre magazine including page plan, copy writing and photography - Working with Assistant Marketing Manager on copy writing for all literature - Managing all promotional photography and permissions for outside parties to film/photograph - Managing the Metrocentre staff discount scheme and staff newsletter



P.O.K Uk Ltd

• UK PR & Marketing Manager

  • Jun 2003 - Feb 2008

  Responsible for Marketing & PR activity for Naf Naf and Chevignon brands in the UK and Ireland.Key Responsibilities- Managing the PR & Marketing budget for UK & Ireland- Responsible for the recruitment and development of the PR & Marketing Assistant- Planning & organisation of the seasonal Marketing & PR calendar including Ad Campaigns- Management of in-house press office, building relationships with relevant media- Copy writing, press releases and organisation of PR events- Working with franchise partners & stockists to develop an appropriate marketing plan - Coordinating the opening of retail stores and concessions,- In-house design of marketing material, managing print production- Managing Trade shows and similar events (PURE) including any Marketing activity involved.

• PR & Marketing Assistant

  • Nov 2000 - Jun 2003

  Marketing & PR Assistant for Naf Naf and Chevignon brands in UK & Ireland.Key Reponsibilities- Assisting Marketing Manager with PR & Marketing activity for UK & Ireland- Responsible for increasing level of press coverage each season- Building contacts with National and Regional press- Copy writing, press releases and organisation of internal and external promotional events- Providing support to franchise partners & stockists with marketing and promotional activity - Assisting with In-house design of sales brochures, look book and other promotional material- Organising seasonal photo shoots.