Experience

NEPI Rockcastle

• Romania
• Leasing Non-residential Real Estate
• 200 - 300 Employee

• • Sep 2021 - Present

  Project Management of digital solutions for marketingKeeping multiple, diverse projects in flight simultaneously including: defining requirements and deadlines, developing and executing detailed project plans, tracking and ensuring the completion of work tickets. Close cooperation with teams in an international environment. Implemented projects: loyalty apps, payment acceptance automatization module in the loyalty app to provide extensive analysis of customer purchase data, common website for the malls portfolio.CRM campaigns managementCampaign portfolio management, campaign performance analysis, team training. Loyalty program implementation & managementImplemented corporate SPOT loyalty app in 2 shopping malls in Hungary (2022), 1 mall in Lithuania and 14 malls in Poland (2023), 2 malls in Czech Republic (2023).Implemented and launched customer experience app (sAPPort) in 12 shopping centres in Poland (2021).Product Owner of Sezam loyalty app (2019 – 2023) implemented in 12 shopping malls in Poland, 2 malls in Czech Republic and 2 malls in Hungary. Developing project with new functionalities, including payment acceptance automatization. Sezam app was awarded with PRCH Retail Awards in 2020. Show less

• • Jan 2019 - Sep 2021

  Created and executed marketing strategy for shopping centres: Alfa (Białystok) and Galeria Wołomin.



CBRE Poland

• Poland
• Real Estate
• 200 - 300 Employee

• Marketing Coordinator

  • Jun 2017 - Dec 2018

  Achievements and responsibilities: Coordinated marketing activities for shopping centres belonging to portfolio of NEPI Rockcastle (Galeria Wołomin, Galeria Tomaszów), Immofinanz (VIVO! Lublin, VIVO! Piła, VIVO! Stalowa Wola, VIVO! Krosno, Stop Shop), TK Development (Galeria Sandecja), Ghelamco Poland (Plac Vogla) managed by CBRE Asset Services. Involved in building and conducting marketing strategies. Led the team of marketing specialists working ‘on-site’ (7 persons). PRCH Retail Award 2018 for Galeria Tomaszów in category: Best Image Campaign of the Year Show less



JWK Group

• Investment Management
• 1 - 100 Employee

• Marketing Manager

  • Aug 2015 - May 2017

  Achievements and responsibilities: Created the marketing strategy for Alfa shopping centre located in Białystok. Planned and executed promotional campaigns, events and competitions in order to drive tenants engagement and customer footfall. Managed the work of advertising, digital and event agencies. Organised tenders. Supervised the production and distribution of marketing materials. Achievements and responsibilities: Created the marketing strategy for Alfa shopping centre located in Białystok. Planned and executed promotional campaigns, events and competitions in order to drive tenants engagement and customer footfall. Managed the work of advertising, digital and event agencies. Organised tenders. Supervised the production and distribution of marketing materials.



DTZ, a UGL company

• United States
• Real Estate
• 400 - 500 Employee

• • Nov 2009 - Aug 2014

  Achievements and responsibilities:Created and implemented of marketing plans and budgets for two shopping centres (SC) in Poland, belonging to portfolio of CBRE Global Investors fund - King Cross Praga (Warsaw), Sarni Stok (Bielsko Biała).Planned and executed promotional campaigns, events, competitions and lotteries in order to drive tenants engagement and customer footfall. Managed the work of advertising, digital and event agencies, working with the tenants and media.

• • Mar 2008 - Oct 2009

  Achievements and responsibilities:Implemented global marketing strategy in CEE region in cooperation with real estate industry press, creative and digital agencies, to ensure successful execution of campaigns and marketing activities, guaranteeing the messaging is consistent with the strategy and the delivery is up to the highest standards. Implemented global PR strategy - written and distributed press releases to targeted media; liaised with colleagues and key spokespeople; collated and analysed media coverage. Supervised the production of publicity brochures, handouts and reports, marketing materials and kit for media. Introduced corporate Intranet (based on Microsoft SharePoint software) – developed its functionality in cooperation with IT Department; promoted among employees; delivered and updated information and files. Show less



Podlasie Regional Tourism Organisation

• Białystok, woj. podlaskie, Polska

• Promotion and PR Specialist

  • Mar 2006 - Feb 2008

  Achievements and responsibilities: Planned, developed and implemented Podlasie region promotional strategy. Planned and supervised the production and distribution of promotional brochures and handouts, attended tourist exhibitions and fairs in Poland, maintained cooperation with the media; organized study tours for journalists. Organized Podlasie Tourism Fair in 2007 and 2008 - the largest trade fair of regions and tourist products in the North – East Poland (with the participation of nearly 100 Polish and foreign exhibitors). Organized seminars and training courses for local tourism industry (local government organizations, tour operators, private entrepreneur etc.) – each for above 80 participants. Supervised the project of concept creation for tourist development for Białystok city in 2006 - “Program of quality tourism product development for Białystok city”. Involved in the creation of tourist product “Gościnny Białystok” (“Welcoming Białystok”), which was awarded Polish Tourist Organization Certificate 2007. Planned and implemented promotional campaign, supervised the production of marketing materials. Show less