Brunno Moretti

SVP of Product & Commercial Operations at Cepton
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Contact Information
us****@****om
(386) 825-5501
Location
Novi, US
Languages
  • Portuguese Native or bilingual proficiency
  • Spanish Professional working proficiency
  • English Native or bilingual proficiency

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Experience

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • SVP of Product & Commercial Operations
      • Oct 2023 - Present

    • VP of Product | BD | Corporate Marketing
      • Oct 2021 - Oct 2023

      • Responsible for extending Cepton’s hardware & software roadmap to target applications in automotive ADAS and autonomous vehicles to continue advancing the use of lidar in enhancing safety and autonomy for consumer vehicles. • Leading a global team of business developments experts to generate revenue and continue to extend Cepton’s design wins. • Setting the strategy for Cepton’s software product and perception solution roadmap • Led the creation of new software features using Agile… Show more • Responsible for extending Cepton’s hardware & software roadmap to target applications in automotive ADAS and autonomous vehicles to continue advancing the use of lidar in enhancing safety and autonomy for consumer vehicles. • Leading a global team of business developments experts to generate revenue and continue to extend Cepton’s design wins. • Setting the strategy for Cepton’s software product and perception solution roadmap • Led the creation of new software features using Agile methodologies to get them implemented. • Responsible for product marketing efforts to help position Cepton for future automotive series production wins. • Led discussions with investors during Cepton’s IPO which generated over $100M in funding • Led panels with NHSTA & DOT to help further the interests of Cepton and the lidar industry.

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Director of Product Strategy & Business Development
      • Mar 2020 - Oct 2021

      • Responsible for strategy and business development across ZF’s portfolio for NA customers • Led several cross divisional teams to deliver customized solutions to NA customers while finding internal synergies to save on execution cost • Main point of contact to NA customers for all future ZF technical solutions • Responsible for leading and coordinating all new business acquisition efforts for NA • Leader for introducing new technology through advance… Show more • Responsible for strategy and business development across ZF’s portfolio for NA customers • Led several cross divisional teams to deliver customized solutions to NA customers while finding internal synergies to save on execution cost • Main point of contact to NA customers for all future ZF technical solutions • Responsible for leading and coordinating all new business acquisition efforts for NA • Leader for introducing new technology through advance projects • Collaborated with a partner radar company to introduce a child left behind detection feature, previously unavailable at ZF, catering to OEM's needs. • Worked with engineering to developed the ACP2 (ADAS Compute Platform). This allowed OEM to combine 2 modules (camera and compute) into one, saving money and complexity. This product later went on to be sold to other customers as well. • Successfully introduced data monetization and digitalization with a new ball bearing, securing business opportunities with NA OEM. This is a smart ball bearing that collects data while driving, which then can locate different road features that can be used by the host vehicles and others in the same network. (ie avoiding large potholes) • Led efforts to sell SW as a product (SaaP)to NA OEM, in new push to become a tech company from ZF. This allowed for new revenue streams without having to sell hardware. • Worked with NA OEM on camera simulator software to reduce the number of miles driven during testing and validation. Saving money, resources and reducing time to market. • Led discussions at NA OEMs on zone/domain controllers, enhancing the efficiency and performance of automotive systems. Getting critical feedback from these customer to ensure ZF's offering met their needs in computational power and complexity reduction. • Pioneered the use of silicon carbide inverters, improving power electronics technology for electric vehicles, starting with Italian OEM. Show less • Responsible for strategy and business development across ZF’s portfolio for NA customers • Led several cross divisional teams to deliver customized solutions to NA customers while finding internal synergies to save on execution cost • Main point of contact to NA customers for all future ZF technical solutions • Responsible for leading and coordinating all new business acquisition efforts for NA • Leader for introducing new technology through advance… Show more • Responsible for strategy and business development across ZF’s portfolio for NA customers • Led several cross divisional teams to deliver customized solutions to NA customers while finding internal synergies to save on execution cost • Main point of contact to NA customers for all future ZF technical solutions • Responsible for leading and coordinating all new business acquisition efforts for NA • Leader for introducing new technology through advance projects • Collaborated with a partner radar company to introduce a child left behind detection feature, previously unavailable at ZF, catering to OEM's needs. • Worked with engineering to developed the ACP2 (ADAS Compute Platform). This allowed OEM to combine 2 modules (camera and compute) into one, saving money and complexity. This product later went on to be sold to other customers as well. • Successfully introduced data monetization and digitalization with a new ball bearing, securing business opportunities with NA OEM. This is a smart ball bearing that collects data while driving, which then can locate different road features that can be used by the host vehicles and others in the same network. (ie avoiding large potholes) • Led efforts to sell SW as a product (SaaP)to NA OEM, in new push to become a tech company from ZF. This allowed for new revenue streams without having to sell hardware. • Worked with NA OEM on camera simulator software to reduce the number of miles driven during testing and validation. Saving money, resources and reducing time to market. • Led discussions at NA OEMs on zone/domain controllers, enhancing the efficiency and performance of automotive systems. Getting critical feedback from these customer to ensure ZF's offering met their needs in computational power and complexity reduction. • Pioneered the use of silicon carbide inverters, improving power electronics technology for electric vehicles, starting with Italian OEM. Show less

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • BOM Family Owner - AV/ADAS Sensors
      • Oct 2018 - Mar 2020

      • Led a team of DREs to deliver sensors to the world’s first robotaxi fleet in San Francisco. • Led early stages of GM’s internal LiDAR efforts, which included finding an unique type of MEMS mirror which only 1 company in the world was capable of producing. • Integral part of the team that selected sensors for GM Cruise’s next generation autonomous vehicle. • Led over 14 sourcing activities for AV sensors totaling over $500 million, in record time to support fast launch of… Show more • Led a team of DREs to deliver sensors to the world’s first robotaxi fleet in San Francisco. • Led early stages of GM’s internal LiDAR efforts, which included finding an unique type of MEMS mirror which only 1 company in the world was capable of producing. • Integral part of the team that selected sensors for GM Cruise’s next generation autonomous vehicle. • Led over 14 sourcing activities for AV sensors totaling over $500 million, in record time to support fast launch of technology into AV fleet vehicles.

    • BOM Family Owner - LiDARs
      • Jul 2017 - Mar 2020

      • Conduct Benchmarking, both performance testing and physical analysis. • Document and comprehend all BOM Row imperatives. (Piece cost/cost drivers, supply base capability, market trends, vendor tooling, volumes-where used, mass, quality, performance, etc.) • Completed an analysis of the current and future state for your BOM family. Includes an optimized portfolio description with short/long term family/variant strategies, innovation plans, and part/system details for the entire GM… Show more • Conduct Benchmarking, both performance testing and physical analysis. • Document and comprehend all BOM Row imperatives. (Piece cost/cost drivers, supply base capability, market trends, vendor tooling, volumes-where used, mass, quality, performance, etc.) • Completed an analysis of the current and future state for your BOM family. Includes an optimized portfolio description with short/long term family/variant strategies, innovation plans, and part/system details for the entire GM vehicle portfolio. • Continuously assess and refresh the BOM Strategy. Identify innovation/product trends and opportunities and incorporate into BOM Strategy. • Ensure coordination of BOM Strategies across BOM rows, align with Architectures /Compartment strategies including build combination templates to explain strategies for optimal build combinations for BOM Rows that have high levels of feature/function complexity. • Establish overall enterprise business case for each BOM Strategy (along the whole value chain incl. logistics etc) • Establish overall Sourcing Strategy with the Purchasing Commodity Manager. • For specific Sourcing Packages - Develop a plan to manage number of variants/supplier regions/SFO. Agree on supplier bid list.Align the Global Technical and Supplier/Commercial strategies. Final sourcing decisions to be approved by BOM Leader • Perform Quality assessment reviews to ensure variation/failure modes are documented/comprehended and that the BOM Strategy addresses this bandwidth of variation (A=BOM Quality Manager) • Develop family/variant maps. • Develop long term rollout plans with volumes for all architectures • Identify and pursue "backward pass" opportunities for running change implementation. • Develop BOM Robustness Strategy including a baseline Knowledge Set. Use DFSS, DFM, DFA, DFMEA, DRBFM methods, etc.

    • United States
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Senior Vehicle Program Manager - Autonomous
      • Feb 2017 - Jul 2017

      • Directly manage Automotive program delivery • Lead an internal team to deliver high complexity technologies at a demanding pace • Lead internal and external interfaces to align ATG technology delivery to vehicle schedule, including prototype builds • Handle the overall financials of the program • Work with Purchasing, Finance, and internal engineering teams to deliver the program on time and within cost. • Participate in program planning, including both technology and… Show more • Directly manage Automotive program delivery • Lead an internal team to deliver high complexity technologies at a demanding pace • Lead internal and external interfaces to align ATG technology delivery to vehicle schedule, including prototype builds • Handle the overall financials of the program • Work with Purchasing, Finance, and internal engineering teams to deliver the program on time and within cost. • Participate in program planning, including both technology and vehicles to help decision making • Build and continuously revise schedules under dynamic business conditions Show less • Directly manage Automotive program delivery • Lead an internal team to deliver high complexity technologies at a demanding pace • Lead internal and external interfaces to align ATG technology delivery to vehicle schedule, including prototype builds • Handle the overall financials of the program • Work with Purchasing, Finance, and internal engineering teams to deliver the program on time and within cost. • Participate in program planning, including both technology and… Show more • Directly manage Automotive program delivery • Lead an internal team to deliver high complexity technologies at a demanding pace • Lead internal and external interfaces to align ATG technology delivery to vehicle schedule, including prototype builds • Handle the overall financials of the program • Work with Purchasing, Finance, and internal engineering teams to deliver the program on time and within cost. • Participate in program planning, including both technology and vehicles to help decision making • Build and continuously revise schedules under dynamic business conditions Show less

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • A. Program Engineering Manager
      • Sep 2015 - Feb 2017

      Next Gen Full Size Trucks • Responsible for specifying requirements, execution and evaluation of designs, analysis, development, testing and control of GM’s largest ever truck launch. • Responsible for managing an yearly prototype budget of $130 million, which through creative solutions achieved $12 million in savings • Lead discussion with multi departmental teams (marketing, planning, purchasing, engineering, manufacturing, finance) to determine go to market and launch… Show more Next Gen Full Size Trucks • Responsible for specifying requirements, execution and evaluation of designs, analysis, development, testing and control of GM’s largest ever truck launch. • Responsible for managing an yearly prototype budget of $130 million, which through creative solutions achieved $12 million in savings • Lead discussion with multi departmental teams (marketing, planning, purchasing, engineering, manufacturing, finance) to determine go to market and launch strategy. • Reviewer and approver of over 2000 engineering changes with tooling and piece cost impacts

    • Global Lead Engineer - Active Safety Cameras
      • Sep 2013 - Sep 2015

      • Delivered GM's first surround view system on the Cadillac Escalade • Launched world's first in vehicle surround view recording systems on the Cadillac CT6 • Sourced GM's first fully digital camera system. • Generated technical solutions for current, new and major program in the digital vision systems field • Developed and coordinated active safety & digital vision systems engineering designs and systems with manufacturing, analysis, other vehicle subsystems, vehicle development… Show more • Delivered GM's first surround view system on the Cadillac Escalade • Launched world's first in vehicle surround view recording systems on the Cadillac CT6 • Sourced GM's first fully digital camera system. • Generated technical solutions for current, new and major program in the digital vision systems field • Developed and coordinated active safety & digital vision systems engineering designs and systems with manufacturing, analysis, other vehicle subsystems, vehicle development, safety, customers and other business functions

    • Issue Resolution Team Leader
      • Nov 2012 - Nov 2013

      • Lead for the root cause, analysis, and resolution of all build issues for the Electrical organization, both on the pre-production build floor and in the vehicle assembly plants. • Lead team of design engineers to ensure all issues are contained and resolved on time. • Works in close collaboration with the vehicle systems engineer and the Manufacturing Co-Chair, engaging engineers from across other organizations to ensure quality and effectiveness. • Broad scope of issue… Show more • Lead for the root cause, analysis, and resolution of all build issues for the Electrical organization, both on the pre-production build floor and in the vehicle assembly plants. • Lead team of design engineers to ensure all issues are contained and resolved on time. • Works in close collaboration with the vehicle systems engineer and the Manufacturing Co-Chair, engaging engineers from across other organizations to ensure quality and effectiveness. • Broad scope of issue resolution including hardware, software, vehicle architecture and calibrations. • Identify error-proofing and ergonomic improvement opportunities and recommend potential solutions

    • Senior Hybrid Controls Engineer
      • Oct 2010 - Nov 2012

      • Responsible for the creation, rapid prototyping and implementation of thermal hybrid controls requirements on all hybrid/electric platforms (Liquid & Air Cooled). • Developed global hybrid change management process to adapt to new tool implementation. • Leader for the electrification controls organization on the implementation and use of controls rapid prototyping tool for implementing software change. • Lead for implementation of Next Generation Tools for the Electrification… Show more • Responsible for the creation, rapid prototyping and implementation of thermal hybrid controls requirements on all hybrid/electric platforms (Liquid & Air Cooled). • Developed global hybrid change management process to adapt to new tool implementation. • Leader for the electrification controls organization on the implementation and use of controls rapid prototyping tool for implementing software change. • Lead for implementation of Next Generation Tools for the Electrification Controls Organization. • Leader for implementation of Sharepoint to the electrification controls organization, which included the creation of a portal, 10 manager sites and 12 team sites.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Strategy & Transformation Consultant
      • Jan 2008 - Oct 2010

      • Led several process workshops identifying use cases in order to detail and design a tool set for the Next Generation Tools that will control embedded software at General Motors. • Created detailed as-is and to be process maps that aided the Next Generation Tools set selection. • Acted as reporting and testing manager on a $50million Advanced Metering System implementation, providing status and defect reports to IBM’s and client’s upper management including the CIO. • Coordinated and… Show more • Led several process workshops identifying use cases in order to detail and design a tool set for the Next Generation Tools that will control embedded software at General Motors. • Created detailed as-is and to be process maps that aided the Next Generation Tools set selection. • Acted as reporting and testing manager on a $50million Advanced Metering System implementation, providing status and defect reports to IBM’s and client’s upper management including the CIO. • Coordinated and executed integration test cases from 6 different systems, at times managing over 9 FTEs assuring successful completion and on time delivery. • Developed sales material that aided the closing of a ~$100 million deal with a major automotive company. Show less • Led several process workshops identifying use cases in order to detail and design a tool set for the Next Generation Tools that will control embedded software at General Motors. • Created detailed as-is and to be process maps that aided the Next Generation Tools set selection. • Acted as reporting and testing manager on a $50million Advanced Metering System implementation, providing status and defect reports to IBM’s and client’s upper management including the CIO. • Coordinated and… Show more • Led several process workshops identifying use cases in order to detail and design a tool set for the Next Generation Tools that will control embedded software at General Motors. • Created detailed as-is and to be process maps that aided the Next Generation Tools set selection. • Acted as reporting and testing manager on a $50million Advanced Metering System implementation, providing status and defect reports to IBM’s and client’s upper management including the CIO. • Coordinated and executed integration test cases from 6 different systems, at times managing over 9 FTEs assuring successful completion and on time delivery. • Developed sales material that aided the closing of a ~$100 million deal with a major automotive company. Show less

    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Global Purchasing Intern
      • May 2007 - Aug 2007

      • Performed price comparison analyses achieving cost savings of over $370,000/year. • Developed an invoicing process for suppliers to accommodate remanufacturing core credits. • 6 Sigma Green Belt certification • Performed price comparison analyses achieving cost savings of over $370,000/year. • Developed an invoicing process for suppliers to accommodate remanufacturing core credits. • 6 Sigma Green Belt certification

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Electrical Analysis Intern
      • May 2006 - Aug 2006

      • Performed virtual electromagnetic testing on a vehicle achieving cost saving of $105,000/year. • Volunteered to be part a Student Committee to organize social activities for over 300 interns. • Developed a new process to calculate wire harness weight to achieve price reduction. • Performed virtual electromagnetic testing on a vehicle achieving cost saving of $105,000/year. • Volunteered to be part a Student Committee to organize social activities for over 300 interns. • Developed a new process to calculate wire harness weight to achieve price reduction.

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Automation Intern
      • May 2005 - Aug 2005

Education

  • University of Michigan
    Energy Systems Engineering, Alternative Energy
    2011 - 2013
  • Indiana University Bloomington
    Master of Business Administration (M.B.A.)
    2014 - 2017
  • Michigan State University
    Electrical Engineering, Engineering
    2003 - 2007

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