Georgina Castolo

Field Marketing Manager, Americas at Sphera
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Contact Information
us****@****om
(386) 825-5501
Location
Houston, Texas, United States, US
Languages
  • French Basic Elementary proficiency
  • English Professional working proficiency
  • Spanish Native or bilingual proficiency

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LinkedIn User

I had the pleasure of working with Georgina on various projects. She is a passionate and skilled marketer who adapts content to meet her audience’s needs while increasing business for her company. Georgina is reachable, organized, and always follows through. Additionally, Georgina is quick to pick up new software and always finds a way to accomplish her goals.

Rodrigo Carrasco

Georgina and I worked for +2 years at Oracle in the Mexico City office, she was in charge of all Marketing events related to applications and I was selling solutions for the CRM field. Her dedication, focus and commitment made success possible during those years were she was in charge to strategize, plan, develop, budget, execute and evaluate marketing efforts that generated demand for our sector and field. I strongly recommend her as a results oriented professional, a reliable team mate and as a great human being.

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Credentials

  • Lead Generation: Social Media
    LinkedIn
    May, 2023
    - Nov, 2024
  • Nano Tips for Using Microsoft Office
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Email and Newsletter Marketing Foundations
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Marketing on LinkedIn: The Sophisticated Marketer's Guide
    LinkedIn
    Feb, 2020
    - Nov, 2024
  • Strong by Zumba Instructor
    Zumba
    Jul, 2016
    - Nov, 2024
  • Zumba Fitness Instructor
    Zumba
    Sep, 2014
    - Nov, 2024

Experience

  • Sphera
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Field Marketing Manager, Americas
      • Mar 2022 - Present

      Sphera is the largest global provider of integrated risk management software and information services in the Governance, Risk & Compliance (GRC) market with a focus on environmental, health & safety (EH&S), quality & supply chain risk, and product stewardship, serving 3,000 companies and over 1 million individual users in 45 languages across 70 countries. *Collaborate with senior sales leadership to understand market dynamics and key sales objectives * Work with cross-functional marketing teams to create, support, and carry out field marketing programs * Plan, coordinate, and execute regional, industry, and executive events and programs on schedule, within budget, and with excellent attention to detail. * Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, and account-based marketing campaigns & tactics * Work in partnership with sales development reps, field sales, and other marketing team members in a manner that maximizes impact and ROI for your campaigns/events Show less

  • Benchmark Mortgage (NMLS #2143)
    • United States
    • Financial Services
    • 400 - 500 Employee
    • Marketing Manager, Builders Division
      • Feb 2020 - Mar 2022

      Assisting 25-30 MLOs to develop and implement individual marketing plans and campaigns across traditional, digital channels, and social media platforms. Manage technical and relationship aspects of CRM. Coordinate with corporate marketing and compliance to create new branded collateral. Support the content creation for sales, email, and digital marketing. Field Marketing events - from ideation to execution. Manage budget and evaluate new technologies and add-on applications to improve and optimize the marketing team performance. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact. Show less

  • Tippit & Moo Advertising
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager, Brand Leadership
      • May 2018 - Feb 2020

      I efficiently set strategy, direction, and vision for the brand(s), for their integrated marketing campaigns through multi-channel outlets. I am directly responsible for managing Hispanic Market advertising campaigns from brief through delivery with targeted scope and schedule and keeping track and managing budgets and P&Ls. I skillfully developed and monitored project timelines and identified and resolved potential scheduling issues to meet project milestones. I slashed production costs by 15% by negotiating pricing, timing, and fees while ensuring the continuation and enhancements of our production vendor's services. I successfully planned, managed & executed SONIC's limited-time offers for the Hispanic Audience resulting in a 5% increase in stores' traffic year over year, and successfully planned., managed, and oversaw the execution of health care client's campaigns, resulting in a 10% increase in Brand Awareness, a 20% in website traffic, and a 21.5% increase in inbound calls. I also successfully planned, managed & executed Supernova Furniture's Social Media Mktg strategy, resulting in a 15% increase in followers, a 300% increase in new leads & a 25% increase in website traffic. *Accounts I handled: SONIC, SUPERNOVA FURNITURE, H.METHODIST, TEXAS, CHILDREN'S PLAN, ABC13 Show less

  • Trusted Senior Specialists
    • United States
    • Insurance
    • 1 - 100 Employee
    • Marketing Strategist Lead/ Consultant
      • Jan 2018 - May 2018

      Set specific marketing goals, KPI's, and metrics Designed and implemented marketing strategies aligned with business targets Developed digital campaigns to increase conversion and sales pipeline Analyze sales and marketing metrics Forecast market trends Research market to identify new opportunities Ensure brand consistency through all marketing channels Use customer feedback to ensure client satisfaction Liaise with internal teams and ensure brand consistency Establish a strong, long-term web presence Supported Hubspot Implementation Show less

  • Broxel
    • Mexico
    • Information Technology & Services
    • 400 - 500 Employee
    • Business Development Executive/ Sales & Marketing Managr Lead
      • Apr 2017 - Nov 2017

      I managed the company promotion and drove the successful client acquisition that increased new marketing leads by 22%. I successfully generated more than $3M on the sales pipeline in less than five months, with 45% from new accounts. I diligently identified appropriate marketing channels and target customers for campaigns. I also researched to analyze customers' behavior, including preferences, trends, and purchasing habits. I managed the company promotion and drove the successful client acquisition that increased new marketing leads by 22%. I successfully generated more than $3M on the sales pipeline in less than five months, with 45% from new accounts. I diligently identified appropriate marketing channels and target customers for campaigns. I also researched to analyze customers' behavior, including preferences, trends, and purchasing habits.

  • Venmark Financial
    • Houston, Texas Area
    • Head of Marketing and Business Development
      • Dec 2015 - Aug 2016

      I deftly revamped plans to enhance the company's capability of maintaining and recovering critical business functions. I skillfully spearheaded overall sales, marketing, and advertising campaigns, including managing and distributing all marketing collateral and events design and execution, speaking engagements, and PR. I proficiently formulated an effective segmentation strategy with targeted messaging, targeted sales strategies, and value propositions to boost product footprint, leading to upselling and cross-selling deals that supported a net revenue increase of 31% in 6months. I also made arrangements for trade show presentations and maintained and updated website content, and tracked traffic. Show less

  • InsideView, A Demandbase Company
    • United States
    • Software Development
    • 1 - 100 Employee
    • Enterprise Marketing Manager
      • Jan 2015 - Aug 2015

      I efficiently worked as the hands-on support to integrate marketing campaigns and marketing communications planning process across various disciplines of web strategy, internal communications, demand generation, events and asset production. I succeeded in attaining a 3:1 return in investment (ROI) ratio by employing targeted online and line lead generation programs, including e-mail campaigns, social media, direct mail, public relations, and telemarketing. I skillfully developed an assortment of marketing tools, including brochures and print ads, event materials, event management, and coordination. Show less

  • Oracle
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Marketing Manager | CX Apps - Field Marketing
      • Jan 2012 - Jan 2014

      I proficiently served as an integral part of the Enterprise Marketing Demand and Lead Generation teams, in charge of marketing CX Suite and HCM Suite. I strategically designed local and regional targeted integrated marketing programs and events (digital, social media, paid media, events, webinars, thought leadership) that focused on nurturing, accelerating existing opportunities and developing new ones. I deftly met & exceeded KPI's: Business Operations management - 100%; ROI marketing activities - 1:90; Pipeline contribution - 100%; and Partner involvement/co-branding - 100% and events management and coordination. Show less

  • SAP
    • Germany
    • Software Development
    • 700 & Above Employee
    • Senior Marketing Manager - Solutions | Field Marketing
      • Feb 2010 - Oct 2011

      I strategically planned and executed integrated multi-channel demand & lead gen programs and campaigns to a different business line: CRM, HCM, SCM, Business Analytics, Technology, and Field Services. I earned Team Award for contribution to results - the marketing team. I was directly responsible for event management and coordination, including expense and revenue data, budget development, sponsorship sales management, marketing material development, purchasing, advance and day-of logistics, compliance, organization, and information analysis (SAP Forum, CFO Summit, among others). I expertly spearheaded committees of 20 or more fellow employees and volunteers to plan event logistics. I diligently met & exceeded marketing KPIs: 122% of business objects portfolio revenue; 157% of the marketing-generated opportunities; 168% segment generation; and 150% the solution generation one for marketing strategy on performance optimization applications. Show less

  • MRC Group
    • United States
    • Marketing Services
    • 200 - 300 Employee
    • Director, Key Accounts
      • Mar 2004 - Nov 2009

      Identify key objectives among key customers for business revenue opportunities. Marketed consultancy services to define, design, and develop strategic marketing plans driven by customer’s targets. • Channel Marketing • Brand Management • E-Marketing IT Customers, Wireless Communications and Electronic Devices marketing experience, managing different distribution channels such as retail, assembling resellers, partners, among others. Goal-driven performer who has directed marketing and business plans to achieve improved marketing and sales performance while collaborating with cross functional staff teams, senior managers, board members, consultants, business partners, sponsors and agencies Talented marketer with exceptional communication skills who has created and executed high-impact, multimedia BTL and marketing campaigns and events that consistently generated new revenue streams and achieved improved performance in targeted market segments. Main Accounts: Microsoft, Lenovo, Linksys, Intel, Nike, Dell, Palm, Adobe, Oracle. FY09 Quota: $ 18,300,000.00 mxn Achievment YTD : 105% revenue 100% Profit Show less

  • IBM
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sales Account Executive - Industrial Cluster
      • Jun 1997 - Jan 2003

      Sales/ Account Manager (Industrial Sector) • Developed and implemented selling strategies targeting business opportunities aligned with customer’s company costs, income and selling strategies. • Tailored proposals involving IBM’s product and services portfolio strengthening long term relationships with customers. • Managed and followed up all the critical areas processes related to the selling cycle to ensure pre and post sales service standards and customer satisfaction. • Developed and implemented sales growth plans which boosted sales in Peñoles account from 500K usd to 4 000 K usd.• Sold and led the “Planta de Motores 5.0” project with Daimlerchrysler negotiating physical, economical, operational and HR elements to ensure success. • Significantly Increased customer satisfaction rates on a 1.5 point average . Show less

    • Cusotmer Sat
      • 1997 - 2003

      • Supported the improvement of customer satisfaction measured by the PCE metric (Percentage of competition exceeded). Ran qualitative and quantitative analysis from different measurement tools and developed root-cause analysis and recurrent issues to develop action plans. • Teamed with other geographies (LA and Americas) to integrate measurements, control and information systems related to customer satisfaction. • Supported LatAm countries in standardizing mentioned systems and in reporting events to the related areas in each organization. • Developed communication and promotion campaigns to impact solutions resulting from root cause analysis, exceeding PCE results by 13.3%. • Contributed to the execution of the new toll TXN survey for LatAm using MX as a pilot model for execution. Show less

  • CB COMUNICACIÓN Y RELACIONES
    • Mexico City Area, Mexico
    • Account Executive
      • Jun 1996 - May 1997

      Develop PR and Communication strategies for the assigned accounts. Organized events for new product launchings, logistics, POP, POS communication and specialized media like radio, T.V. papers and magazines. Measured Brand and product media to report to customers. Develop PR and Communication strategies for the assigned accounts. Organized events for new product launchings, logistics, POP, POS communication and specialized media like radio, T.V. papers and magazines. Measured Brand and product media to report to customers.

Education

  • Tecnológico de Monterrey
    Bachelors, Marketing
    1990 - 1995
  • ITREM - Instituo de Terapia Racional Emotiva
    Master, Rational Emotive Therapy
    2003 -
  • University of Georgia - Terry College of Business
    Diploma, MARKETING RESEARCH
    1998 - 1999
  • HubSpot Academy
    Certificate, Inbound Marketing
    2016 - 2016
  • The University of Georgia
    Diploma, Marketing Research

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