Kristina Marcum-Kempin
Management, Marketing, & International Adjunct Instructor at Columbia College- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
LinkedIn User
I managed Kristina directly for several years at Archer Education, as well as having interacting with her frequently before she joined my team. Kristina is an excellent employee who always went the extra mile, and was heavily involved in planning for company events and get togethers. She is reliable and hardworking, and she always puts the needs of her team first. In coming into a new role on my team, it became immediately evident that Kristy had a drive to continue to learn, and to ask questions to inform her decisions and fuel her growth. Her dedication and openness to learn definitely stood out early on, as well as her flexibility in adapting to a new role. As we continued to work together, Kristy's determination and ability to face challenges, as well as begin to conduct training on her own for a new employee really showed her work ethic and ability to train new employees. I would highly recommend her to anyone looking for a talented and dedicated digital marketing manager.
Eleni Konstas
I originally took on Kristy's accounts in 2019, which she made both a thorough and informative transition for the most confident transition process I've been in. She also worked to fully bring me up to speed with the workings of Archer, with a high degree of emotional empathy clear in her work skill set. We worked in adjacent teams later, where she brought laughs to many a team call, keeping things light in particular during times during the early days of COVID. Kristy is a cornerstone to a happy team dynamic.
LinkedIn User
I managed Kristina directly for several years at Archer Education, as well as having interacting with her frequently before she joined my team. Kristina is an excellent employee who always went the extra mile, and was heavily involved in planning for company events and get togethers. She is reliable and hardworking, and she always puts the needs of her team first. In coming into a new role on my team, it became immediately evident that Kristy had a drive to continue to learn, and to ask questions to inform her decisions and fuel her growth. Her dedication and openness to learn definitely stood out early on, as well as her flexibility in adapting to a new role. As we continued to work together, Kristy's determination and ability to face challenges, as well as begin to conduct training on her own for a new employee really showed her work ethic and ability to train new employees. I would highly recommend her to anyone looking for a talented and dedicated digital marketing manager.
Eleni Konstas
I originally took on Kristy's accounts in 2019, which she made both a thorough and informative transition for the most confident transition process I've been in. She also worked to fully bring me up to speed with the workings of Archer, with a high degree of emotional empathy clear in her work skill set. We worked in adjacent teams later, where she brought laughs to many a team call, keeping things light in particular during times during the early days of COVID. Kristy is a cornerstone to a happy team dynamic.
LinkedIn User
I managed Kristina directly for several years at Archer Education, as well as having interacting with her frequently before she joined my team. Kristina is an excellent employee who always went the extra mile, and was heavily involved in planning for company events and get togethers. She is reliable and hardworking, and she always puts the needs of her team first. In coming into a new role on my team, it became immediately evident that Kristy had a drive to continue to learn, and to ask questions to inform her decisions and fuel her growth. Her dedication and openness to learn definitely stood out early on, as well as her flexibility in adapting to a new role. As we continued to work together, Kristy's determination and ability to face challenges, as well as begin to conduct training on her own for a new employee really showed her work ethic and ability to train new employees. I would highly recommend her to anyone looking for a talented and dedicated digital marketing manager.
Eleni Konstas
I originally took on Kristy's accounts in 2019, which she made both a thorough and informative transition for the most confident transition process I've been in. She also worked to fully bring me up to speed with the workings of Archer, with a high degree of emotional empathy clear in her work skill set. We worked in adjacent teams later, where she brought laughs to many a team call, keeping things light in particular during times during the early days of COVID. Kristy is a cornerstone to a happy team dynamic.
LinkedIn User
I managed Kristina directly for several years at Archer Education, as well as having interacting with her frequently before she joined my team. Kristina is an excellent employee who always went the extra mile, and was heavily involved in planning for company events and get togethers. She is reliable and hardworking, and she always puts the needs of her team first. In coming into a new role on my team, it became immediately evident that Kristy had a drive to continue to learn, and to ask questions to inform her decisions and fuel her growth. Her dedication and openness to learn definitely stood out early on, as well as her flexibility in adapting to a new role. As we continued to work together, Kristy's determination and ability to face challenges, as well as begin to conduct training on her own for a new employee really showed her work ethic and ability to train new employees. I would highly recommend her to anyone looking for a talented and dedicated digital marketing manager.
Eleni Konstas
I originally took on Kristy's accounts in 2019, which she made both a thorough and informative transition for the most confident transition process I've been in. She also worked to fully bring me up to speed with the workings of Archer, with a high degree of emotional empathy clear in her work skill set. We worked in adjacent teams later, where she brought laughs to many a team call, keeping things light in particular during times during the early days of COVID. Kristy is a cornerstone to a happy team dynamic.
Experience
-
Columbia College
-
United States
-
Higher Education
-
700 & Above Employee
-
Management, Marketing, & International Adjunct Instructor
-
May 2010 - Present
I thrive on leading adult learners through unfamiliar functional areas including: Marketing, International Business, Ethics, and Strategic Management. I thrive on leading adult learners through unfamiliar functional areas including: Marketing, International Business, Ethics, and Strategic Management.
-
-
-
Archer Education
-
United States
-
Advertising Services
-
100 - 200 Employee
-
Performance Marketing Manager
-
Aug 2018 - Nov 2022
-
-
-
Turn The Page National
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Operations Manager
-
2016 - 2018
• Develop marketing strategies for new and existing marketing opportunities• Integrated marketing campaign implementation• Digital Marketing: Google Analytics Certified and Google AdWords Certified• Guide creative direction and collateral • Content marketing and collateral management• Multi-channel, digital marketing and social media plans• Led internal department, client and stakeholder meetings• Monitor work process and staff performance to ensure KPI’s are met• Audit accounts• Plan, budget, oversee and report on all aspects of project• Plan, prioritize, track and delegate workflow• Recruit, onboard, train, establish goals and targets, perform evaluations
-
-
-
Wright Career College
-
United States
-
Education Administration Programs
-
100 - 200 Employee
-
Program Manager & Business Instructor
-
Nov 2014 - Apr 2016
Launched and established new adult program overseeing all aspects including planning, budgets, monitoring and report on all aspects of program. Launched and established new adult program overseeing all aspects including planning, budgets, monitoring and report on all aspects of program.
-
-
-
-
Chief Administrative & Marketing Officer
-
Aug 2012 - Jul 2014
LightBridge is founded on the simple strategy of becoming a partner with our clients in creating, defining or refining their growing data storage needs. From a development focus, we rely on three simple strategies:Secure. Physical and application security for your data surpassing many compliance requirements businesses are faced with on a daily basis.Reliable. From start-ups to enterprise, LightBridge exceeds expectations for consistent access to your stored data. LightBridge’s infrastructure of 5,000+ micro data centers places your company’s assets on the edge.Agile. LightBridge approaches all relationships as a partnership to ensure our platform continues to compliment and surpass the industry.
-
-
-
-
Founder and Principal Consultant
-
Mar 2009 - 2013
-
-
-
-
VP Marketing and Administration
-
2011 - 2012
-
-
-
-
Facilitator
-
Oct 2007 - Oct 2009
-
-
-
Mail Print now NextPage
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Marketing Manager
-
Feb 2008 - Mar 2009
Strategic Marketing Management•Research, develop, write and implement strategic sales and marketing plans for clients and internal business divisions’ to diversify client base through vertical test markets.•Develop policies and procedures for measuring return on investment for industry specific marketing projects and campaigns.•Educate and train internal sales force on Industry specifications and marketing services and efforts. Strategic Marketing Management•Research, develop, write and implement strategic sales and marketing plans for clients and internal business divisions’ to diversify client base through vertical test markets.•Develop policies and procedures for measuring return on investment for industry specific marketing projects and campaigns.•Educate and train internal sales force on Industry specifications and marketing services and efforts.
-
-
-
-
Marketing Consultant
-
Jan 2002 - Mar 2009
•Advise business owners on branding, marketing techniques, messaging, projects and priorities.•Coordinate implementation of marketing plans and efforts. •Advise business owners on branding, marketing techniques, messaging, projects and priorities.•Coordinate implementation of marketing plans and efforts.
-
-
-
Harte Hanks
-
United States
-
Advertising Services
-
700 & Above Employee
-
Account Executive
-
Nov 1999 - Jun 2002
•Managed all aspects of client marketing campaigns for retail and pharmaceutical companies from conception to back-end analysis including: leading client meetings, scheduling and supervising internal work flow throughout company divisions, coordinating with outside vendors, costs and return on investment.•Turned accounts considered to be in jeopardy into successful, profitable joint ventures.•Trained, mentored and supervised employees throughout numerous daily job responsibilities. •Managed all aspects of client marketing campaigns for retail and pharmaceutical companies from conception to back-end analysis including: leading client meetings, scheduling and supervising internal work flow throughout company divisions, coordinating with outside vendors, costs and return on investment.•Turned accounts considered to be in jeopardy into successful, profitable joint ventures.•Trained, mentored and supervised employees throughout numerous daily job responsibilities.
-
-
-
PVI
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Marketing Manager
-
Apr 1998 - Jul 1999
•Directed and managed the process for changing marketing procedures for low-end products. A new market was introduced resulting in increased revenue with decreased administrative costs.•Recommended, directed and coordinated all aspects of sponsorship programs, which generated increased corporate exposure.•Evaluated present suppliers and determined that new suppliers with negotiated terms and conditions were needed. Production costs decreased 10% while productivity and quality increased.
-
-
-
-
Marketing Manager
-
Apr 1996 - Apr 1998
•Planned, organized and coordinated an Independence Day promotional tour at 6 US and International locations. The promotional tour helped to elevate the service program as a credible and worthwhile cause and increased donations.•Planned, organized and administered direct mail campaigns of over 7 million pieces annually. The average response rate was over 20%.•Reconstructed and reorganized the records and invoices for list order requests. This allowed for the timely collection of $.25 million annually.•Developed an inventory tracking record and implemented policies and procedures for the distribution of a $.50 million promotion inventory. By tightening the control of inventory lost, stolen, or misappropriated, unnecessary costs decreased by 20%.
-
-
Education
-
Baker University - MBA
MBA, Business Administration and Management, General -
Växjö University
International Marketing -
University of Central Missouri
Bacher of Science in Business Admin, Marketing & Business -
Örebro University
International Business