Experience

Reel Big Media

• United States
• Media Production
• 1 - 100 Employee

• Owner

  • Jan 2007 - Present

  Reel Big Media, has become one of New England’s most creative and progressive media companies. Started in 2007, Reel Big Media provides our clients a diverse array of media products and services. We utilize some of the most technologically advanced equipment and software in the industry, allowing us to produce visually stunning work. Our Team includes professionals from all disciplines of Video, Film, Editing, & more. Using a collaborative approach to all of our projects allows us to come up with creative yet practical solutions for our clients. With experience in the “real world”, we understand all the elements involved in corporate and small business marketing. Creativity is the driving force behind much of our work. We enjoy working with all types of industries, allowing us to learn about the inner-workings of technology we've never been previously exposed to. It's almost like going to a different job every day!



Axial Financial Group

• United States
• Financial Services
• 1 - 100 Employee

• Director of Marketing

  • Feb 2016 - May 2019

  The Axial Company is a privately-held, independent financial services firm specializing in wealth management, corporate employee benefits, and insurance. Our integrated approach to serving the needs of our clients on a wide array of business and personal matters enables our clients to seamlessly interact with us across all divisions; Axial Financial Group, Axial Benefits Group, and AxialFoy Insurance. The Axial Company is a privately-held, independent financial services firm specializing in wealth management, corporate employee benefits, and insurance. Our integrated approach to serving the needs of our clients on a wide array of business and personal matters enables our clients to seamlessly interact with us across all divisions; Axial Financial Group, Axial Benefits Group, and AxialFoy Insurance.



Bank Rhode Island

• United States
• Financial Services
• 100 - 200 Employee

• Vice President, Marketing Manager

  • Sep 2013 - Jun 2015

  Responsible for maintaining the overall brand image of BankRI through advertising, communications, product development, etc. Bank contact for all internal/external marketing, advertising, communications & public relations related functions Responsible for the development and maintenance of a $1.2 million dollar marketing & advertising budget Worked daily with BARI Investment Services, (investment arm of BankRI), to increase AUM and brand awareness Integrated SEM/SEO into the overall Marketing mix using custom landing pages, Google Adwords & tracking data Created digital & print content for multiple websites, email blasts, blogs, thought leadership, & press releases MCIF System Administrator – Created and managed reports for product cross-sell opportunities, campaign tracking, & monitoring Supervised a team of bank marketing professionals including coordinators, analysts, & specialists Led launch of multiple products and services including – Mobile Banking, Mobile Check Deposit, RIBizHub.com, & MortgageBot



Shoreline Business Solutions

• United States
• Financial Services
• 1 - 100 Employee

• Corporate Director of Marketing

  • Jan 2011 - Oct 2011

  Cardiff Holdings Corp. was formed in 2006 through the acquisition and combination of two leading card personalization and fulfillment companies, Source One Direct and Shoreline Business Solutions. • Spearheaded dual company re-branding and re-positioning within the payment card industry • Worked closely with SVP of Sales to create networking and referral program via Salesforce • Planned and executed all aspects of tradeshow displays and overall show presence • Traveled extensively with senior management to promote company’s capabilities • Corporate spokesperson for all public relation & media communications • Designed company’s graphic standards manual along with all corporate communication pieces



Mansfield Bank

• Mansfield, MA

• Director of Marketing

  • Jan 2008 - Jan 2011

  Create and implement all marketing and advertising campaigns designed to increase overall market share and brand awareness in the Massachusetts area. Actively participate in Senior Management discussions regarding operational and financial aspects related to the bank overall direction and focus. Developed the Bank's first social media program with emphasis on grassroots development and community involvement. Create and implement all marketing and advertising campaigns designed to increase overall market share and brand awareness in the Massachusetts area. Actively participate in Senior Management discussions regarding operational and financial aspects related to the bank overall direction and focus. Developed the Bank's first social media program with emphasis on grassroots development and community involvement.



SCU Credit Union

• United States
• Banking
• 1 - 100 Employee

• Marketing Manager

  • Feb 2006 - Jan 2008

  Responsible for the creation and implementation of all Marketing and Advertising campaigns from start to finish Hands on approach to the development / design of all direct mail pieces, newspaper ads, tv commercials, radio spots, in branch signage, magazine layouts, web banners, press releases etc. Experience negotiating with outside vendors, sales associates, print houses, donation requests Accountable for the building and oversight of a half million dollar marketing/advertising budget Direct supervisor to Marketing Assistant, (responsible for hiring, performance reviews, salary negotiations etc.) MCIF system administrator, Advertising compliance officer, Member of senior management planning sessions



Lorell Management

• Tenent Relations - Maintenance

  • May 2002 - Feb 2006



The American Institute of Architects (AIA)

• United States
• Architecture and Planning
• 700 & Above Employee

• Marketing Assistant

  • 1998 - 1999