Laura Hoefer

Creative Director at Forest Lake Greenhouses
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
  • German Elementary proficiency

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Unisa Asokan

Concert promotion is one of those mysterious jobs where it’s not clear exactly what a promoter does, exactly. It’s a field riddled with challenges and requires a unique balance of skill - analytics, intuition, diplomacy, diligence and a ton of hands on work. We’re lucky to have Laura on board at Tight Bros Network, as would anyone. Laura picked up working with Tight Bros Network as if she had been doing it her entire life. I recommend her wholeheartedly. She can see big picture needs as well as take care of details.. She stepped up to every task, no matter how daunting. She helped us produce shows and manage talent at complex music events, she was there in the trenches helping to prep taxes, produced hundreds of social media posts, and juggled many crucial projects as requested. You’d be making a good decision to have her on your team - she’s a high performer and will have your back.

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Experience

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Creative Director
      • Aug 2019 - Present
    • New Zealand
    • Airlines and Aviation
    • 1 - 100 Employee
    • Graphic Design and Advertising Executive
      • Jun 2017 - Jun 2018
    • Real Estate
    • 1 - 100 Employee
    • Freelance Graphic Designer
      • Jan 2017 - Jun 2017
    • United States
    • Media Production
    • 1 - 100 Employee
    • Intern
      • Aug 2016 - Jan 2017

      Assist in photoshoots and styling events by styling and pulling both clothing and decor while supporting the lead stylist on duty. Assist in photoshoots and styling events by styling and pulling both clothing and decor while supporting the lead stylist on duty.

    • Production Assistant Intern
      • Jan 2015 - Jan 2017

      Tight Bros Network is an independent music promotion company that operates to highlight and bring light to a variety of local and independent talents. At Tight Bros Network, I primarily focus on social media marketing, cultivating and creating a strong online presence. Additionally, I have been held responsible for managing, adding to and revising press release lists and other important communication facets of the organization. • Assists weekly with booking and promoting for various live music acts and specialty events around the Atlanta area, including handling contracts, preparing advances, and overseeing production during live events. • Personally responsible for managing all electronic communications and logistics for all assigned shows and their representatives to establish and plan day-of-concert itineraries. • Creates marketing materials for social media profiles through frequent and targeted posts, develops fliers for specific shows, and updates the company website to include recent artist information for upcoming shows. • Discovers new and emerging local talent in the Atlanta, Athens, and Savannah areas for potential local support, creating an intuitive bill that effectively draws a larger crowd. Show less

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Associate
      • Jun 2016 - Sep 2016
    • United States
    • Retail
    • 1 - 100 Employee
    • Sales Associate
      • Jul 2015 - Jun 2016

      • Individually responsible for selling 23.4% of the stores volume during the 2015 fiscal year. • Familiar with customer demands and reactions to trends on a retail level, creating a clear understanding of the importance behind proper inventory planning. • Maintains frequent customer outreach on a weekly basis in order to boost customer retention while also creating meaningful and trusting relationships with my clients. • Individually responsible for selling 23.4% of the stores volume during the 2015 fiscal year. • Familiar with customer demands and reactions to trends on a retail level, creating a clear understanding of the importance behind proper inventory planning. • Maintains frequent customer outreach on a weekly basis in order to boost customer retention while also creating meaningful and trusting relationships with my clients.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Stylist
      • May 2014 - Jul 2015

      -Responsible for meeting sales goals on a personal and store level. -Analyzing customer buying trends, paying attention to popular items while styling and adding on items to increase UPT and SPH. -Supporting other associates in meeting their own goals, ensuring the highest quality of service for all customers. -Average SPH of $750+ -Responsible for meeting sales goals on a personal and store level. -Analyzing customer buying trends, paying attention to popular items while styling and adding on items to increase UPT and SPH. -Supporting other associates in meeting their own goals, ensuring the highest quality of service for all customers. -Average SPH of $750+

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Corporate Development and Community Events Intern
      • Aug 2014 - Dec 2014

      -Responsible for planning and executing 2 major cause-marketing campaigns with Macy's, the Thanks for Sharing campaign and the Believe campaign. -Organizing and supporting fundraising staff while cultivating major donor support -Assisting the community events team with planning, communications, marketing materials and execution of events -Analyzing and researching donor trends. -Responsible for planning and executing 2 major cause-marketing campaigns with Macy's, the Thanks for Sharing campaign and the Believe campaign. -Organizing and supporting fundraising staff while cultivating major donor support -Assisting the community events team with planning, communications, marketing materials and execution of events -Analyzing and researching donor trends.

Education

  • The Creative Circus
    Art Direction, Advertising
    2016 - 2017
  • Georgia State University - J. Mack Robinson College of Business
    Bachelor's degree, Marketing
    2011 - 2015
  • EM Strasbourg Business School
    Bachelor's degree, French and European Management
    2013 - 2014
  • Université Paris Sorbonne (Paris IV) / Sorbonne University
    General Certificate, Civilsation et Culture
    2012 - 2012
  • Georgia College and State University
    Bachelor of Business Administration (BBA), Marketing
    2011 - 2012
  • Chamblee High School
    2008 - 2011

Community

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