Experience

Hotel Engine

• United States
• Software Development
• 400 - 500 Employee

• Sr. Director of Customer Retention and Lifecycle

  • Apr 2023 - Present



Weee!

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Sr. Director of Growth Marketing

  • Sep 2021 - Aug 2022

  Oversaw organic growth channels including lifecycle, SEO and influencer marketing. Oversaw organic growth channels including lifecycle, SEO and influencer marketing.



Zumper

• United States
• Real Estate
• 100 - 200 Employee

• Senior Director of Growth

  • Apr 2020 - Sep 2021

• Dir. Lifecycle Marketing

  • Oct 2018 - Apr 2020



Udacity

• United States
• E-learning
• 700 & Above Employee

• Director Lifecycle Marketing

  • Mar 2018 - Jul 2018

• Senior Digital Marketing Manager

  • Sep 2016 - Mar 2018

• DIgital Marketing Manager

  • Nov 2012 - Sep 2016



Clearlink

• United States
• Advertising Services
• 700 & Above Employee

• SEO Lead

  • Jul 2012 - Nov 2012

  Manage content and SEO strategy for internal websites for CenturyLink and HughesNet brand partners. Ensuring websites and SEO team are following search engine best practices. Generating content ideas to drive relevant converting traffic and increase sales. Conduct trainings on search engine optimization theory and tactics. Setting strategies for promoting website content and marketing campaigns through link building efforts. Analyze website and analytics to understand user behavior on site. Coordinating with copywriter, designers and programmers to ensure marketing objectives are met for marketing campaigns. Show less



SEO.com

• United States
• Marketing Services
• 1 - 100 Employee

• SEO Manager

  • Aug 2011 - Jul 2012

  Set strategy for lead generation and ecommerce clients to improve search traffic and generate ROI.Manage client relationships to ensure satisfaction and communication throughout campaigns.Oversee strategy and proper execution of strategy for clients though quality control and improving processes.Conducted trainings on best practices to stay up to date on changes in the industry and new internet marketing tactics.

• Senior SEO Specialist

  • Oct 2010 - Aug 2011

  Creating and implementing strategy for clients to increase website rankings, traffic and increase ROI.Manage 18+ client accounts simultaneously by ensuring quality and deadlines were met.Link building for clients to help increase client website visibility, traffic and keyword rankings.Manage a team of SEO Specialists to ensure quality of work through training and improving processes.

• SEO Specialist

  • Jun 2010 - Oct 2010

  Conducted keyword research, site optimizations, internal link audits and competitive analysis for client websites. Link building for clients across a variety of industries.



O.C. Tanner

• United States
• Human Resources Services
• 700 & Above Employee

• Market Research

  • Feb 2010 - May 2010

  Coded survey data to help with internal research projects to gain better understanding of above and beyond work that is conducted at all levels of an organization. Created and refined processes for internal research project to gain more insights about core product. Supported marketing research team in creating reports and coding data to increase client satisfaction Generated reports for clients to benchmark against companies in similar industries Coded survey data to help with internal research projects to gain better understanding of above and beyond work that is conducted at all levels of an organization. Created and refined processes for internal research project to gain more insights about core product. Supported marketing research team in creating reports and coding data to increase client satisfaction Generated reports for clients to benchmark against companies in similar industries