Experience

MedBridge

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Manager of Content and Creative

  • Oct 2022 - Present

  At MedBridge, I lead the direction and execution of marketing campaigns and resources across multiple channels, including email, social media, webinars, and events. I collaborate with cross-functional teams to develop engaging and educational content that resonates with our target audience of healthcare professionals and organizations. In this role, I manage a team of copywriters and designers to ensure consistent and high-quality output. I also oversee the development and maintenance of… Show more At MedBridge, I lead the direction and execution of marketing campaigns and resources across multiple channels, including email, social media, webinars, and events. I collaborate with cross-functional teams to develop engaging and educational content that resonates with our target audience of healthcare professionals and organizations. In this role, I manage a team of copywriters and designers to ensure consistent and high-quality output. I also oversee the development and maintenance of our brand guidelines and visual identity, and provide guidance and support to internal and external stakeholders on brand-related matters. One of my key responsibilities is managing the editorial calendar, ensuring that our content aligns with business goals and marketing objectives. I work closely with subject matter experts and thought leaders to develop content that is timely, informative, and engaging. Through my strategic approach, I've helped drive significant growth for MedBridge, contributing to our current standing as a leader in digital patient care and online education for healthcare professionals.

• Marketing Project Manager

  • Jul 2021 - Present

  Managed daily creative marketing campaigns and content across various channels, including SEO, digital advertising, email, social media, sponsorships, affiliates, and event marketing, driving lead generation and sales. Worked cross-departmentally with C-suite, account management, sales, content, and production teams, as well as external stakeholders, on go-to-market strategy and launch plans. Built and mapped out an editorial calendar using project management software to develop… Show more Managed daily creative marketing campaigns and content across various channels, including SEO, digital advertising, email, social media, sponsorships, affiliates, and event marketing, driving lead generation and sales. Worked cross-departmentally with C-suite, account management, sales, content, and production teams, as well as external stakeholders, on go-to-market strategy and launch plans. Built and mapped out an editorial calendar using project management software to develop detailed project plans and workback schedules, monitoring and tracking progress and ensuring all projects were delivered on time, within scope, and budget. Collaborated with copywriters and designers on promotional content to create compelling, audience-specific messaging and resources, including white papers, articles, and best practice guides. Led marketing strategy and management for free webinars by partnering with internal and external teams to define scope and objectives, ensure technical feasibility, and create promotional assets for the in-webinar experience as well as email and social channels. Ensured accuracy and timeliness of content in marketing communications through rigorous quality control, proofing, and data checking.

• Marketing Coordinator

  • Sep 2019 - Jun 2021

  Spearheaded end-to-end development and launch of product-related marketing collateral across various channels, both external and internal facing. Collaborated with cross-functional teams to execute partner-related marketing workstreams, such as press releases, awards, social media campaigns, and events. Conducted market research and competitor analysis to support new initiatives. Researched, outreached, and managed potential partners for the affiliate… Show more Spearheaded end-to-end development and launch of product-related marketing collateral across various channels, both external and internal facing. Collaborated with cross-functional teams to execute partner-related marketing workstreams, such as press releases, awards, social media campaigns, and events. Conducted market research and competitor analysis to support new initiatives. Researched, outreached, and managed potential partners for the affiliate program. Employed marketing analytics techniques to gather important data, including social media, web analytics, and rankings. Coordinated client-facing communication materials, such as decks and one-pagers. Supported email and digital programs with administrative tasks, list collection, and outreach. Allocated marketing budget and maintained spreadsheets, databases, and inventories with statistical, financial, and non-financial information. Organized internal team-building events and activities to boost team morale and culture.



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sales Coordinator

  • Apr 2018 - Sep 2019

  Assisted multiple Account Executives across numerous accounts with daily sales and marketing projects, including inserting and revising orders, responding to client requests, booking and scheduling ads and endorsements, voicing commercials, and proposal design. Generated contract confirmations, reports related to sales activities and revenue data, pool reports, and unapproved credits, ensuring accuracy and timely delivery. Collaborated with management, digital team, promotions… Show more Assisted multiple Account Executives across numerous accounts with daily sales and marketing projects, including inserting and revising orders, responding to client requests, booking and scheduling ads and endorsements, voicing commercials, and proposal design. Generated contract confirmations, reports related to sales activities and revenue data, pool reports, and unapproved credits, ensuring accuracy and timely delivery. Collaborated with management, digital team, promotions, production, on-air talent, billing, and traffic to ensure the success of client campaigns across all stations. Prepared sales orders, resolved billing controversies, and followed up with commercial production, ensuring smooth workflow and timely delivery. Managed time effectively while focusing on various task requests simultaneously, paying attention to detail and meeting deadlines. Communicated between the sales team and clients to ensure the clients' goals were achieved. Analyzed and pulled all audio and MP3 files from on-air talent lives, advertisements, and endorsements for clients.

• Marketing And Promotions Assistant

  • Sep 2016 - Apr 2018

  Coordinated events across multiple groups and collaborated with the team on new marketing strategies to build brand value and event concepts. Facilitated communications in cross-functional and dynamic workgroups, ensuring all stakeholders were on the same page and working towards the same goals. Assisted the digital team with promotional and social media content, keeping up with current trends and building knowledge on the target audience to ensure all content was engaging and… Show more Coordinated events across multiple groups and collaborated with the team on new marketing strategies to build brand value and event concepts. Facilitated communications in cross-functional and dynamic workgroups, ensuring all stakeholders were on the same page and working towards the same goals. Assisted the digital team with promotional and social media content, keeping up with current trends and building knowledge on the target audience to ensure all content was engaging and effective. Reviewed and input data for contests over all stations in the Seattle office, ensuring accuracy and compliance with regulations. Worked directly with talent, guests, and on-air hosts for private events, ensuring all parties were satisfied with the event experience. Provided debriefings with key stakeholders after each event to evaluate success and identify areas for improvement. Setup and executed events with precision and attention to detail. Aided in both on-air and online prize fulfillment, ensuring timely and efficient delivery of prizes to winners. Utilized strong communication and organizational skills to successfully execute events and promotional campaigns, resulting in increased brand value and audience engagement. Adapted to changing circumstances and worked collaboratively in cross-functional teams, making me an asset to the marketing and promotions department at iHeartMedia.



Winegars

• Ellensburg, Washington

• PR Intern

  • Mar 2016 - Aug 2016

  During my time as a Public Relations Intern at Winegar’s Coffee & Creamery, I was responsible for a wide range of tasks and projects that gave me valuable experience in the fields of public relations, marketing, and event planning. One of my major accomplishments during my internship was creating an integrated marketing campaign to promote Winegars' wholesale expansion. This involved developing a comprehensive strategy that included social media content creation, event planning, and… Show more During my time as a Public Relations Intern at Winegar’s Coffee & Creamery, I was responsible for a wide range of tasks and projects that gave me valuable experience in the fields of public relations, marketing, and event planning. One of my major accomplishments during my internship was creating an integrated marketing campaign to promote Winegars' wholesale expansion. This involved developing a comprehensive strategy that included social media content creation, event planning, and media outreach. I produced creative content for the campaign, such as graphics, videos, and blog posts, which were shared across various social media platforms. I also directed promotional events, including a successful store opening, which generated significant media coverage. In addition to my work on the marketing campaign, I conducted extensive research to identify appropriate media outlets for press coverage. I pitched Winegars to these outlets and secured multiple placements, which helped to increase brand awareness and drive traffic to the website. I also redesigned and put together mockups for the company website, which included coordinating photoshoots to create high-quality imagery. As part of my role, I identified competitors and analyzed their current promotional efforts to help Winegars stay ahead of the curve in terms of marketing and PR. I presented my findings to both my school and the owner of Winegars, and provided recommendations for how they could differentiate themselves from the competition. Overall, my experience at Winegars was incredibly rewarding, and I gained valuable skills in event planning, media relations, social media management, and marketing strategy. I am proud to have contributed to the success of Winegars' marketing and PR efforts, and I am grateful for the opportunity to have worked with such a talented and passionate team. Show less During my time as a Public Relations Intern at Winegar’s Coffee & Creamery, I was responsible for a wide range of tasks and projects that gave me valuable experience in the fields of public relations, marketing, and event planning. One of my major accomplishments during my internship was creating an integrated marketing campaign to promote Winegars' wholesale expansion. This involved developing a comprehensive strategy that included social media content creation, event planning, and… Show more During my time as a Public Relations Intern at Winegar’s Coffee & Creamery, I was responsible for a wide range of tasks and projects that gave me valuable experience in the fields of public relations, marketing, and event planning. One of my major accomplishments during my internship was creating an integrated marketing campaign to promote Winegars' wholesale expansion. This involved developing a comprehensive strategy that included social media content creation, event planning, and media outreach. I produced creative content for the campaign, such as graphics, videos, and blog posts, which were shared across various social media platforms. I also directed promotional events, including a successful store opening, which generated significant media coverage. In addition to my work on the marketing campaign, I conducted extensive research to identify appropriate media outlets for press coverage. I pitched Winegars to these outlets and secured multiple placements, which helped to increase brand awareness and drive traffic to the website. I also redesigned and put together mockups for the company website, which included coordinating photoshoots to create high-quality imagery. As part of my role, I identified competitors and analyzed their current promotional efforts to help Winegars stay ahead of the curve in terms of marketing and PR. I presented my findings to both my school and the owner of Winegars, and provided recommendations for how they could differentiate themselves from the competition. Overall, my experience at Winegars was incredibly rewarding, and I gained valuable skills in event planning, media relations, social media management, and marketing strategy. I am proud to have contributed to the success of Winegars' marketing and PR efforts, and I am grateful for the opportunity to have worked with such a talented and passionate team. Show less



Public Relations Student Society of America (PRSSA)

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Vice President of Public Relations

  • Jun 2015 - Jun 2016

  In my role as the Vice President of Public Relations for the PRSSA chapter at Central Washington University, I played a pivotal role in advancing the organization's mission to prepare students for successful careers in public relations and communications. In this position, I was responsible for: Coordinating and leading PRSSA meetings and events, ensuring that members were engaged and informed about the latest trends and developments in the field of public relations. Collaborating… Show more In my role as the Vice President of Public Relations for the PRSSA chapter at Central Washington University, I played a pivotal role in advancing the organization's mission to prepare students for successful careers in public relations and communications. In this position, I was responsible for: Coordinating and leading PRSSA meetings and events, ensuring that members were engaged and informed about the latest trends and developments in the field of public relations. Collaborating with other PRSSA officers to create and implement effective communication strategies that promoted the organization's mission and values to students, faculty, and industry professionals. Developing content for social media accounts daily, which boosted followers and engagement, and executed innovative initiatives to increase PRSSA's membership and engagement, such as networking events, mentorship programs, and social media campaigns. Establishing and maintaining strong relationships with PRSSA's national and local partners, including PRSA, to enhance the chapter's visibility and influence within the communications community, and coordinating key partner opportunities. Organizing multiple fundraisers and planning out events for the organization, including attending PRSSA’s National Conference in Atlanta. Providing guidance and mentorship to PRSSA members, empowering them to develop their professional skills, pursue their career goals, and make meaningful contributions to the field of public relations. Show less In my role as the Vice President of Public Relations for the PRSSA chapter at Central Washington University, I played a pivotal role in advancing the organization's mission to prepare students for successful careers in public relations and communications. In this position, I was responsible for: Coordinating and leading PRSSA meetings and events, ensuring that members were engaged and informed about the latest trends and developments in the field of public relations. Collaborating… Show more In my role as the Vice President of Public Relations for the PRSSA chapter at Central Washington University, I played a pivotal role in advancing the organization's mission to prepare students for successful careers in public relations and communications. In this position, I was responsible for: Coordinating and leading PRSSA meetings and events, ensuring that members were engaged and informed about the latest trends and developments in the field of public relations. Collaborating with other PRSSA officers to create and implement effective communication strategies that promoted the organization's mission and values to students, faculty, and industry professionals. Developing content for social media accounts daily, which boosted followers and engagement, and executed innovative initiatives to increase PRSSA's membership and engagement, such as networking events, mentorship programs, and social media campaigns. Establishing and maintaining strong relationships with PRSSA's national and local partners, including PRSA, to enhance the chapter's visibility and influence within the communications community, and coordinating key partner opportunities. Organizing multiple fundraisers and planning out events for the organization, including attending PRSSA’s National Conference in Atlanta. Providing guidance and mentorship to PRSSA members, empowering them to develop their professional skills, pursue their career goals, and make meaningful contributions to the field of public relations. Show less



Central Communications Agency

• Ellensburg, Washington

• Senior Account Supervisor

  • Jun 2015 - Mar 2016

  As a key member of the Central Communication Agency's team, I played a critical role in representing our client, Winegar's, and strengthening the partnership between Central Washington University students and the surrounding community. In my position as a Senior Account Supervisor, I led a team of five and was responsible for planning and executing a variety of community engagement events that successfully promoted the Winegar's brand and generated interest in the store. To achieve this,… Show more As a key member of the Central Communication Agency's team, I played a critical role in representing our client, Winegar's, and strengthening the partnership between Central Washington University students and the surrounding community. In my position as a Senior Account Supervisor, I led a team of five and was responsible for planning and executing a variety of community engagement events that successfully promoted the Winegar's brand and generated interest in the store. To achieve this, I created an outline of summer events for Winegar's to follow, coordinating and promoting these events through live promotions and social media platforms. I also played a significant role in creating promotional content for Winegar's social media pages and flyers, effectively increasing brand awareness and driving customer traffic to the store. Additionally, I conducted extensive student outreach, collaborating with both university and community organizations to promote Winegar's to new and existing customers. As part of my outreach efforts, I pitched stories to media outlets, securing press coverage and further increasing Winegar's visibility. Throughout my time at CCA, I had the opportunity to refine my event planning, content creation, and media relations skills, all while fostering a collaborative team environment focused on achieving our shared goals. Show less As a key member of the Central Communication Agency's team, I played a critical role in representing our client, Winegar's, and strengthening the partnership between Central Washington University students and the surrounding community. In my position as a Senior Account Supervisor, I led a team of five and was responsible for planning and executing a variety of community engagement events that successfully promoted the Winegar's brand and generated interest in the store. To achieve this,… Show more As a key member of the Central Communication Agency's team, I played a critical role in representing our client, Winegar's, and strengthening the partnership between Central Washington University students and the surrounding community. In my position as a Senior Account Supervisor, I led a team of five and was responsible for planning and executing a variety of community engagement events that successfully promoted the Winegar's brand and generated interest in the store. To achieve this, I created an outline of summer events for Winegar's to follow, coordinating and promoting these events through live promotions and social media platforms. I also played a significant role in creating promotional content for Winegar's social media pages and flyers, effectively increasing brand awareness and driving customer traffic to the store. Additionally, I conducted extensive student outreach, collaborating with both university and community organizations to promote Winegar's to new and existing customers. As part of my outreach efforts, I pitched stories to media outlets, securing press coverage and further increasing Winegar's visibility. Throughout my time at CCA, I had the opportunity to refine my event planning, content creation, and media relations skills, all while fostering a collaborative team environment focused on achieving our shared goals. Show less



Central Communication Agency

• Account Executive

  • Mar 2015 - Jun 2015

  Co-led a team in developing and implementing an outline of summer events for Winegars, resulting in increased community engagement and brand awareness. Created and executed live promotions and social media campaigns to promote Winegars, resulting in increased online and offline visibility and foot traffic to the shop. Conducted targeted student outreach to increase Winegars' presence on campus and foster a stronger partnership between the shop and the student… Show more Co-led a team in developing and implementing an outline of summer events for Winegars, resulting in increased community engagement and brand awareness. Created and executed live promotions and social media campaigns to promote Winegars, resulting in increased online and offline visibility and foot traffic to the shop. Conducted targeted student outreach to increase Winegars' presence on campus and foster a stronger partnership between the shop and the student body. Collaborated with the client to ensure their goals and objectives were being met, and provided regular updates and recommendations to improve their public relations strategy.

• Junior Account Executive

  • Sep 2014 - Mar 2015

  Strategized a successful media day plan for Winegars' grand opening, resulting in coverage from multiple media outlets. Conducted extensive research on Winegars' current communication efforts, allowing for the development of more effective promotional strategies. Created and executed social media contests and raffles, resulting in engagement from over 100 individuals and increased brand awareness for Winegars.