Dallas Fight For Air Climb 2024 Committee Member

• Oct 2023 - Present

The mission of the American Lung Association is near and dear to me. As a 7-year participant in the Fight for Air Climb event, I wanted to help further the mission and work to recruit teams to participate in the 2024 event, climbing the world-famous Reunion Tower in Dallas. The mission of the American Lung Association is near and dear to me. As a 7-year participant in the Fight for Air Climb event, I wanted to help further the mission and work to recruit teams to participate in the 2024 event, climbing the world-famous Reunion Tower in Dallas.

Partner

• Jun 2021 - Present

Marketing Content Manager

• Mar 2021 - Jun 2021

Content Marketing Manager

• Aug 2018 - Mar 2021

Principal

• Nov 2016 - Jan 2019

Content Evolve is deeply rooted in B2B demand generation – content strategy, social media, B2B inside sales, email marketing, lead generation. There are a couple truths when it comes to content development: - There is a HUGE gap in the marketplace for quality content - The content development space is extremely fragmented Enter Content Evolve. For a fraction of the cost of hiring an internal team – copywriter, copy editor, graphic designer – Content Evolve fuels your… Show more Content Evolve is deeply rooted in B2B demand generation – content strategy, social media, B2B inside sales, email marketing, lead generation. There are a couple truths when it comes to content development: - There is a HUGE gap in the marketplace for quality content - The content development space is extremely fragmented Enter Content Evolve. For a fraction of the cost of hiring an internal team – copywriter, copy editor, graphic designer – Content Evolve fuels your content marketing machine with beautifully-designed, incredibly-written content to establish authority in your industry and ultimately get you more sales leads. We help ease the burden on marketers by providing a constant stream of relevant, engaging content to fuel their marketing programs. We provide a key piece of your organization’s efforts to execute a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Show less Content Evolve is deeply rooted in B2B demand generation – content strategy, social media, B2B inside sales, email marketing, lead generation. There are a couple truths when it comes to content development: - There is a HUGE gap in the marketplace for quality content - The content development space is extremely fragmented Enter Content Evolve. For a fraction of the cost of hiring an internal team – copywriter, copy editor, graphic designer – Content Evolve fuels your… Show more Content Evolve is deeply rooted in B2B demand generation – content strategy, social media, B2B inside sales, email marketing, lead generation. There are a couple truths when it comes to content development: - There is a HUGE gap in the marketplace for quality content - The content development space is extremely fragmented Enter Content Evolve. For a fraction of the cost of hiring an internal team – copywriter, copy editor, graphic designer – Content Evolve fuels your content marketing machine with beautifully-designed, incredibly-written content to establish authority in your industry and ultimately get you more sales leads. We help ease the burden on marketers by providing a constant stream of relevant, engaging content to fuel their marketing programs. We provide a key piece of your organization’s efforts to execute a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Show less

Vice President Marketing

• Jun 2017 - Jul 2018

I create sales opportunities for a company that creates sales opportunities. Needless to say, I live and breath sales and marketing. I create sales opportunities for a company that creates sales opportunities. Needless to say, I live and breath sales and marketing.

Director Content Strategy

• Apr 2012 - Nov 2016

• Social Media strategist – 250,000+ Twitter, Facebook, LinkedIn followers • Thought leader in higher-level lead generation – including driving event attendees, telemarketing, sales outsourcing • B2B lead generation blogger with over 250,000 subscribers • Intermediate HTML design – including e-mail templates, web content management • Created marketing materials in soft and hard copy • Turned website into a “lead trap” – went from 3 inbound leads per month to 40+ • Copywriting… Show more • Social Media strategist – 250,000+ Twitter, Facebook, LinkedIn followers • Thought leader in higher-level lead generation – including driving event attendees, telemarketing, sales outsourcing • B2B lead generation blogger with over 250,000 subscribers • Intermediate HTML design – including e-mail templates, web content management • Created marketing materials in soft and hard copy • Turned website into a “lead trap” – went from 3 inbound leads per month to 40+ • Copywriting for press releases, articles, blogs, e-mail marketing • Experienced with sophisticated lead nurturing campaigns • Extensive SEO knowledge – including link-building, backend website SEO • Responsible for consistent brand messaging • Created website downloadable content – kits, whitepapers, surveys • Inbound Marketing certified professional Show less • Social Media strategist – 250,000+ Twitter, Facebook, LinkedIn followers • Thought leader in higher-level lead generation – including driving event attendees, telemarketing, sales outsourcing • B2B lead generation blogger with over 250,000 subscribers • Intermediate HTML design – including e-mail templates, web content management • Created marketing materials in soft and hard copy • Turned website into a “lead trap” – went from 3 inbound leads per month to 40+ • Copywriting… Show more • Social Media strategist – 250,000+ Twitter, Facebook, LinkedIn followers • Thought leader in higher-level lead generation – including driving event attendees, telemarketing, sales outsourcing • B2B lead generation blogger with over 250,000 subscribers • Intermediate HTML design – including e-mail templates, web content management • Created marketing materials in soft and hard copy • Turned website into a “lead trap” – went from 3 inbound leads per month to 40+ • Copywriting for press releases, articles, blogs, e-mail marketing • Experienced with sophisticated lead nurturing campaigns • Extensive SEO knowledge – including link-building, backend website SEO • Responsible for consistent brand messaging • Created website downloadable content – kits, whitepapers, surveys • Inbound Marketing certified professional Show less

Marketing Manager

• Dec 2009 - Mar 2011

• Social Media strategist – 800+ Twitter, Facebook, LinkedIn followers • Thought leader in higher-level lead generation – including driving event attendees, telemarketing, sales outsourcing • B2B lead generation blogger with over 7,000 subscribers • Intermediate HTML design – including e-mail templates, web content management • Created marketing materials in soft and hard copy • Within 6 months, increased web traffic from 500 web hits to nearly 2000 web hits per… Show more • Social Media strategist – 800+ Twitter, Facebook, LinkedIn followers • Thought leader in higher-level lead generation – including driving event attendees, telemarketing, sales outsourcing • B2B lead generation blogger with over 7,000 subscribers • Intermediate HTML design – including e-mail templates, web content management • Created marketing materials in soft and hard copy • Within 6 months, increased web traffic from 500 web hits to nearly 2000 web hits per month • Oversee two website overhauls and created the copy for both websites • Turned website into a “lead trap” – went from 3 inbound leads per month to 15+ • Copywriting for press releases, articles, blogs, e-mail marketing • Experienced with sophisticated lead nurturing campaigns • Extensive SEO knowledge – including link-building, backend website SEO • Executed e-mail marketing campaigns • Produced Powerpoint presentations with gripping messaging for sales team • Responsible for consistent brand messaging • Issued a lead generation e-newsletter once per quarter • Created website downloadable content – kits, whitepapers, surveys • Inbound Marketing certified professional

Prospect Manager

• Oct 2006 - Mar 2011

• Cold calling – prospecting to find qualified leads, new accounts, new partners at a rate of 100+ dials per day • Sold to all business verticals in the Fortune 1000, SMB, and public sectors • Managed the sales cycle from “suspect” to “prospect” stages • Worked from a variety of lead sources – web hits, cold leads, webinar attendees • Interfaced with C-Level execs and their staff to understand their needs and communicated the value proposition • Demonstrated and sold appropriate… Show more • Cold calling – prospecting to find qualified leads, new accounts, new partners at a rate of 100+ dials per day • Sold to all business verticals in the Fortune 1000, SMB, and public sectors • Managed the sales cycle from “suspect” to “prospect” stages • Worked from a variety of lead sources – web hits, cold leads, webinar attendees • Interfaced with C-Level execs and their staff to understand their needs and communicated the value proposition • Demonstrated and sold appropriate IT Solutions to the prospect’s business requirements. • Built relationships with Re-Sellers, VARS, Channel Partners • Excellent presentation skills, excellent listener, and communicator • Strong on building business and personal relationships with prospects and clients • Trained in multiple sales methodologies – Solution Selling, SPIN Selling • Experience with multiple CRM tools • Consistently met and exceeded lead generation quota of 12 qualified appointments per month

Lead Generation Rep

• Jan 2005 - Oct 2006

Demand creation for a leading boutique Mergers & Acquisitions firm. Uncovered sales leads of business owners looking for business financing, capital investments, and business owners who are potential sellers or buyers. Demand creation for a leading boutique Mergers & Acquisitions firm. Uncovered sales leads of business owners looking for business financing, capital investments, and business owners who are potential sellers or buyers.