Katie Gerber
Head of Global Marketing at RAD AI- Claim this Profile
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Topline Score
Bio
AJ Feuerman
In the many years I've worked in PR, I've been able to really pin down the traits I look for in a supervisor and was so fortunate find them all in Katie. She is approachable, supportive, pragmatic and creative. Beyond that, as a publicist, she is a passionate advocate for her clients and gets results. If you are a startup, in tech, gaming or digital, this is the person you want out there working for you. No question.
Caitlin Gutekunst
I have had the privilege of working with Katie very closely these past few months, and realized very quickly that not only is she professional, driven, and extremely in-tune with the digital and media landscape, but she is also one of the nicest and most energetic people that I know - and many partners who have the privilege of working with her have gone out of their way to also highlight how much of a pleasure it is to work with her. Katie is quick to volunteer her knowledge and experience when it is timely and helpful, even if outside of her responsibilities. She is also a detail oriented self-starter who always thinks about the bigger picture, and drives toward both short- and long-term goals - a rare asset in bigger organizations. I will miss working with her as closely, now that she is pursuing other interests, but can happily say that our friendship won't ever go away!
AJ Feuerman
In the many years I've worked in PR, I've been able to really pin down the traits I look for in a supervisor and was so fortunate find them all in Katie. She is approachable, supportive, pragmatic and creative. Beyond that, as a publicist, she is a passionate advocate for her clients and gets results. If you are a startup, in tech, gaming or digital, this is the person you want out there working for you. No question.
Caitlin Gutekunst
I have had the privilege of working with Katie very closely these past few months, and realized very quickly that not only is she professional, driven, and extremely in-tune with the digital and media landscape, but she is also one of the nicest and most energetic people that I know - and many partners who have the privilege of working with her have gone out of their way to also highlight how much of a pleasure it is to work with her. Katie is quick to volunteer her knowledge and experience when it is timely and helpful, even if outside of her responsibilities. She is also a detail oriented self-starter who always thinks about the bigger picture, and drives toward both short- and long-term goals - a rare asset in bigger organizations. I will miss working with her as closely, now that she is pursuing other interests, but can happily say that our friendship won't ever go away!
AJ Feuerman
In the many years I've worked in PR, I've been able to really pin down the traits I look for in a supervisor and was so fortunate find them all in Katie. She is approachable, supportive, pragmatic and creative. Beyond that, as a publicist, she is a passionate advocate for her clients and gets results. If you are a startup, in tech, gaming or digital, this is the person you want out there working for you. No question.
Caitlin Gutekunst
I have had the privilege of working with Katie very closely these past few months, and realized very quickly that not only is she professional, driven, and extremely in-tune with the digital and media landscape, but she is also one of the nicest and most energetic people that I know - and many partners who have the privilege of working with her have gone out of their way to also highlight how much of a pleasure it is to work with her. Katie is quick to volunteer her knowledge and experience when it is timely and helpful, even if outside of her responsibilities. She is also a detail oriented self-starter who always thinks about the bigger picture, and drives toward both short- and long-term goals - a rare asset in bigger organizations. I will miss working with her as closely, now that she is pursuing other interests, but can happily say that our friendship won't ever go away!
AJ Feuerman
In the many years I've worked in PR, I've been able to really pin down the traits I look for in a supervisor and was so fortunate find them all in Katie. She is approachable, supportive, pragmatic and creative. Beyond that, as a publicist, she is a passionate advocate for her clients and gets results. If you are a startup, in tech, gaming or digital, this is the person you want out there working for you. No question.
Caitlin Gutekunst
I have had the privilege of working with Katie very closely these past few months, and realized very quickly that not only is she professional, driven, and extremely in-tune with the digital and media landscape, but she is also one of the nicest and most energetic people that I know - and many partners who have the privilege of working with her have gone out of their way to also highlight how much of a pleasure it is to work with her. Katie is quick to volunteer her knowledge and experience when it is timely and helpful, even if outside of her responsibilities. She is also a detail oriented self-starter who always thinks about the bigger picture, and drives toward both short- and long-term goals - a rare asset in bigger organizations. I will miss working with her as closely, now that she is pursuing other interests, but can happily say that our friendship won't ever go away!
Experience
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RAD AI
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United States
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Marketing Services
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1 - 100 Employee
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Head of Global Marketing
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Jun 2023 - Present
The AI Platform with an EQ The AI Platform with an EQ
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Dopamine Group
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United States
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Public Relations and Communications Services
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Founder & Chief Communications Consultant
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Feb 2022 - Present
• Counsel C-Suite executives, founders and business leaders to build and execute high-profile corporate, financial and executive communications campaigns, which ladder up to business priorities and deliver measurable results. • Guide and advise partner clients navigating complex scenarios, including organizational change and crisis communications. • Counsel C-Suite executives, founders and business leaders to build and execute high-profile corporate, financial and executive communications campaigns, which ladder up to business priorities and deliver measurable results. • Guide and advise partner clients navigating complex scenarios, including organizational change and crisis communications.
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Venture Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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President
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May 2019 - Feb 2022
• Transformed a high-turnover agency of three freelancers into a thriving business with a dozen, full-time publicists. Oversaw all employee development and client service, while also leading business development and sales efforts. Worked with B2B, B2C and hybrid clients at every stage from seed to publicly traded, frequently advising on funding rounds as well as M&A activity. • Spearheaded the agency’s DeFi and Web3 practice, including several projects in the NFT, blockchain, crypto, DAO and dApp spaces. Show less
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PMBC Group - Technology PR firm
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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President
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Aug 2018 - May 2019
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Senior Vice President
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Jun 2017 - Aug 2018
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Vice President Communications
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Apr 2015 - Jun 2017
• Managed client service and employee development for tech and consumer lifestyle PR agency of 10-25 publicists, from intern to SVP. While there, I helped many international brands break into the U.S. market.• Established the company’s Blockchain and Crypto practice; led subject-matter education efforts and counseled clients across edge computing, smart contracts, ICO raise events, decentralized exchanges (DEXs) and a wide variety of crypto projects.
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451 Agency
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Advertising Services
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1 - 100 Employee
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Vice President Communications
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Jan 2013 - Apr 2015
• Built and managed the LA office/West Coast operations for a growing Boston-based tech and lifestyle PR agency. Grew team from one person to 10, overseeing up to 15 accounts at any time. Managed budgeting, hiring/firing, education, culture, business development and more. • Built and managed the LA office/West Coast operations for a growing Boston-based tech and lifestyle PR agency. Grew team from one person to 10, overseeing up to 15 accounts at any time. Managed budgeting, hiring/firing, education, culture, business development and more.
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318 Agency
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West Hollywood, California, United States
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Founder & CEO
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Jun 2012 - Jan 2013
• Provided strategic communications counsel and tactical PR support to heighten the visibility of startups and well-established companies at the intersection of tech and entertainment. • Acquired by 451 Marketing in Jan. 2013. • Provided strategic communications counsel and tactical PR support to heighten the visibility of startups and well-established companies at the intersection of tech and entertainment. • Acquired by 451 Marketing in Jan. 2013.
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Mind Candy
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Director of PR - Americas
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2012 - 2012
• Established the Los Angeles office and oversaw large corporate branding projects that required long-term strategic planning; executed the global launch of multiple family-friendly online and mobile game titles as well as a new record label, tied to the Moshi Monsters IP. • Worked with licensing teams and global brand partners to ensure consistent communications and support across multiple categories including books, plush, consumer products, electronics, pets and more. • Established the Los Angeles office and oversaw large corporate branding projects that required long-term strategic planning; executed the global launch of multiple family-friendly online and mobile game titles as well as a new record label, tied to the Moshi Monsters IP. • Worked with licensing teams and global brand partners to ensure consistent communications and support across multiple categories including books, plush, consumer products, electronics, pets and more.
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Wonacott Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President, Interactive Entertainment and Consumer Technology
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2011 - 2011
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Meteor Games LLC
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United States
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Entertainment Providers
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1 - 100 Employee
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Director, PR and Communications
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2011 - 2011
• Played a senior role in the growing in-house leadership team. Managed external agency partners and executed the launch of multiple online game titles and new IP. • Developed internal communications plans to educate employees about changes within the organization as well as initiatives impacting their day-to-day work environment, ultimately providing consultative guidance to senior management for layoffs and dissolution of the company. • Played a senior role in the growing in-house leadership team. Managed external agency partners and executed the launch of multiple online game titles and new IP. • Developed internal communications plans to educate employees about changes within the organization as well as initiatives impacting their day-to-day work environment, ultimately providing consultative guidance to senior management for layoffs and dissolution of the company.
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Atomic PR
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Los Angeles, California, United States
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Account Director
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2010 - 2011
• Led all earned media efforts for Sony’s Home Entertainment division; Pioneer’s DJ and after-market car divisions; and Expedia’s premium travel experiences, from the agency side. • Supported analyst relations programs for multiple clients as well as award and speaking programs. • Led all earned media efforts for Sony’s Home Entertainment division; Pioneer’s DJ and after-market car divisions; and Expedia’s premium travel experiences, from the agency side. • Supported analyst relations programs for multiple clients as well as award and speaking programs.
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Disney Media & Entertainment Distribution
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United States
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Entertainment Providers
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700 & Above Employee
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Manager, Communications
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2007 - 2010
· Managed all internal day-to-day communications activities and external agency work for Disney's online virtual worlds and premium subscription products, including World of Cars Online, Club Penguin, Disney Fairies Pixie Hollow, Pirates of the Caribbean Online, Toontown Online, Preschool Time Online, Disney's Game Kingdom, Disney Connection and DisneyXD.com. · Fostered industry positioning and awareness with key business, parenting, entertainment and digital media for Disney's overall leadership in the online and virtual worlds space. · Liaised with divisions across the Walt Disney Company, including Consumer Products, Theatrical, Home Entertainment, Console Gaming, Parks/Resorts, ABC, ESPN, Disney Channel, Publishing and Radio Disney as well as Disney Online's international counterparts, to coordinate global roll outs of Disney Online products and Web services. · Planned, executed and participated in a variety of publicity events including major product launches, press junkets, multi-city tours, red-carpet premieres and theatrical premiere parties. · Managed and maintained sizable publicity budgets for all products and major events. · Developed media plans and led PR activities around the successful product launches of Pirates of the Caribbean Online and Disney Fairies Pixie Hollow, resulting in an abundance of press coverage in key trade and consumer outlets. · Supported key Disney Online and corporate initiatives through management of speaking engagements and award programs. · Functioned as key member of the leadership committee for the deployment of the company wide Green Initiative across the Interactive Media Group. Developed and implemented overall communications strategy for domestic and international counterparts. Created messaging and worked with executive team to distribute globally. · Actively participated in Disney VoluntEARS efforts, which is the company’s program for employee volunteerism. Show less
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Cohn & Wolfe
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Account Supervisor
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2006 - 2007
· Developed and adapted client-specific media strategy for top-tier business, online, trade and consumer media (women's, men's, parenting, alternative lifestyle and regional luxury magazines; top dailies, weeklies, morning shows and regional broadcast) for a variety of clients including THQ, Kaneva, Sony Pictures Home Entertainment, Fraxel (laser skin resurfacing technology) and Earth Echo (documentary series with the Cousteau family). · Led the THQ account for all kids’ video game titles – in charge of developing and directing the implementation of all titlespecific PR plans and strategies from the agency side. Served as primary client contact, provided media relations counsel and managed all media activities with key consumer and enthusiast press and assisted in the planning and execution of events. · Supported the creation and implementation of strategic launch strategy for the new 3D online virtual world, Kaneva. Included analyst program development and briefings. · Managed DVD review program for Sony Pictures Home Entertainment. Responsible for the planning and execution of events and stunts around large DVD launches; developed unique media strategy for every DVD title; conducted aggressive outreach and follow up to ensure coverage in key mainstream consumer, entertainment, trade and daily outlets. · Developed and maintained all PR materials including press releases, fact sheets, testimonials and related materials. · Supervised and managed a team of support staff. Show less
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The Bohle Company
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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2005 - 2006
· Led multiple tech and gaming accounts including Left Behind Games (PC game), Chronicles of SpellBorn (MMOG), E.D. Digital (consumer electronics), Newegg.com (consumer Web site), Avant Interactive (interactive advertising technology), among others. Responsible for day-to-day interaction with clients, billing and budgeting across teams. · Developed and led strategic media campaign to take video game company, Left Behind Games, public created press campaign to drive overall awareness and investor purchase through securing coverage in top-tier business publications including Newsweek, USA Today and The New York Times as well as placement in chief trade and enthusiast publications. · Participated in every phase of the pitching process of new business; from initial company and competitive research to the development and execution of capabilities presentations. · Represented clients at top industry events and trade shows; planned, managed and executed all general show activities including securing and facilitating top-tier press meetings, media training executives, developing messaging points and presentations and conducting post-show follow up. Show less
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Independent Contractor/Consultant
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United Kingdom
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Public Relations and Communications Services
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200 - 300 Employee
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Public Relations and Publicity Consultant
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2004 - 2005
Oversaw communications projects for several clients. Projects included: -Managed multiple client accounts, providing strategic direction and recommendations for building media campaigns. -Developed and maintained speaking, award and editorial calendar programs for several clients across a range of industries including, logistics, supply chain management and enterprise security solutions. -Created customer case studies, strategic press releases and marketing collateral for clients. -Proposed, developed and implemented strategic vertical marketing campaigns Show less
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Executive
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2003 - 2004
· Managed relationships with top grossing clients at the nation's best mid-size PR agency (PR Week magazine, March 2004). · Developed and maintained industry analyst and public relations programs for Adobe. Worked on-site at client headquarters for extended period of time. · Developed and implemented vertical markets strategy for palmOne. · Assisted in the development and execution of major national media campaigns. · Maintained daily interactions with top-tier press and industry analysts. · Coordinated all logistics for national press and analyst tours. · Managed ongoing editorial calendar and award outreach programs. · Selected to participate in the agency's elite "Eagle Eye" program; a team of internal agency copyeditors who are tapped for impeccable editing on deadline. Eagle Eyes answer tough grammar questions and catch mistakes others commonly miss. Show less
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NextEngine
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Software Development
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1 - 100 Employee
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Project Coordinator
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2001 - 2003
Performed a variety of duties within a start-up technology environment. Responsibilities included: -Liaison between business development, sales, marketing and technical design teams. -Managed production schedules; ensured executive and design teams remained on track for an on-time delivery at every stage of production. -Maintained and sourced mechanical bill of materials composed of over 500 individual components. -Established and developed relationships with outside vendors and contract manufactures in both Asia and the United States. Oversaw and problem solved all open issues regarding design, quoting and sourcing processes. Show less
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SAP Ariba
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Germany
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Software Development
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700 & Above Employee
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PR Intern
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1999 - 2000
Performed basic entry-level duties including: -Monitored the media for exceptional company coverage. Posted relevantarticles to Ariba's homepage and combined all print and Web coverage into a monthly clip book for executive review. -Assisted with the facilitation and execution of executive photo shoots and large trade shows. -Conducted internal and competitive research. -Initiated and maintained relationships with influential editors, writers and hosts of popular print and television media Show less
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Education
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Santa Clara University
B.A.